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I am Matteo Feruglio, a dedicated digital marketing professional with extensive experience in website search optimization, ecommerce content, and SEO across UK and IE markets. I have led Endeca/ENDECA-driven initiatives, created SEO-friendly content, and implemented navigation refinements to improve customer journeys and boost online revenue. I thrive under pressure, value attention to detail, and excel at turning data into actionable decisions. I'm fluent in English and Italian, comfortable working in global teams, and motivated to deliver high-quality results on time.…I am Matteo Feruglio, a dedicated digital marketing professional with extensive experience in website search optimization, ecommerce content, and SEO across UK and IE markets. I have led Endeca/ENDECA-driven initiatives, created SEO-friendly content, and implemented navigation refinements to improve customer journeys and boost online revenue. I thrive under pressure, value attention to detail, and excel at turning data into actionable decisions. I'm fluent in English and Italian, comfortable working in global teams, and motivated to deliver high-quality results on time.

Matteo Feruglio

Digital Marketer, Copywriter, Content Creator, +2

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I am Matteo Feruglio, a dedicated digital marketing professional with extensive experience in website search optimization, ecommerce content, and SEO across UK and IE markets. I have led Endeca/ENDECA-driven initiatives, created SEO-friendly content, and implemented navigation refinements to improve customer journeys and boost online revenue. I thrive under pressure, value attention to detail, and excel at turning data into actionable decisions. I'm fluent in English and Italian, comfortable working in global teams, and motivated to deliver high-quality results on time.…I am Matteo Feruglio, a dedicated digital marketing professional with extensive experience in website search optimization, ecommerce content, and SEO across UK and IE markets. I have led Endeca/ENDECA-driven initiatives, created SEO-friendly content, and implemented navigation refinements to improve customer journeys and boost online revenue. I thrive under pressure, value attention to detail, and excel at turning data into actionable decisions. I'm fluent in English and Italian, comfortable working in global teams, and motivated to deliver high-quality results on time.

Available to hire

I am Matteo Feruglio, a dedicated digital marketing professional with extensive experience in website search optimization, ecommerce content, and SEO across UK and IE markets. I have led Endeca/ENDECA-driven initiatives, created SEO-friendly content, and implemented navigation refinements to improve customer journeys and boost online revenue.

I thrive under pressure, value attention to detail, and excel at turning data into actionable decisions. I’m fluent in English and Italian, comfortable working in global teams, and motivated to deliver high-quality results on time.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Italian

Fluent

Work Experience

Digital Marketing Executive (Website Search, ENDECA) at Antalis Interlink

March 1, 2025 - March 1, 2025

Led optimization of UK and Ireland eShop websites, focusing on improving customer journeys and reducing zero-result searches. Used auditing tools to fix on-page issues, added SEO text at multiple levels, and optimized filters/facets. Implemented disambiguation banners and alternative banners to guide users toward promotions. Ensured live, correctly linked pages across UK/IE sites and enhanced Amazon A+ content. Performed competitor analysis to drive improvements. Achievements include fixing 29% of zero-result terms since mid-2024, with 9% of fixed terms generating monthly income, totaling over £25K by Jan 2025; 21 ASINs approved for Amazon A+ content and a strong ROAS on promotions.

Digital Marketing Executive (eCommerce) at Antalis Interlink

March 1, 2024 - March 1, 2024

Supported marketing and product managers to keep the eShop up-to-date, including SKU removals/depletions and redirects. Collaborated with Marketing, Product Managers, and Agency to deliver category and sub-category content with a focus on SEO. Identified target keywords for content and assisted paid media planning, ensuring content was optimized to improve organic visibility and overall performance.

Digital Marketing Executive (Office Paper) at Antalis Interlink

December 1, 2022 - December 1, 2022

Led SEO content efforts for Office Paper, writing meta descriptions and product copy, updating navigation areas, and uploading synonyms. Participated in UAT for MI2 project and helped set up ENDECA for UK/IE with customized guided navigations and a thesaurus to reduce zero results and improve findability.

Product Technical Author (PPE) at Cromwell Wigston

December 1, 2021 - December 1, 2021

Drove documentation and data governance for PPE products. Automated technical datasheet generation, created Declarations of Conformity templates, and organized a central repository for certifications. Implemented data-cleanup and compliance improvements, supporting faster time-to-market for product records and improved data accuracy.

Publication Content Editor at Cromwell Wigston

December 1, 2019 - December 1, 2019

Created and curated product content for offline publications, improved content guidelines, and ensured consistency across catalogues. Led analysis to identify missing information and supported timely publication during the Catalogue 2020 Transformation project, including proofreading across multiple outputs.

Senior Data Steward (Data Governance) at Travis Perkins

March 1, 2017 - March 1, 2017

Managed group product hierarchies and metadata under an agile framework. Led the PIM Universe migration, mapping thousands of products (around 4,500 per month) and aligning categories, ensuring clean and usable data for multiple brands (Travis Perkins and Wickes).

Online Content Editor, Team Leader at RS Components

March 1, 2017 - March 1, 2017

Led a pilot on Titles & Taxonomy (TNT) to support a London-based analysts team. Implemented end-to-end processes, defined weekly reports, and established trackers to monitor workflow and speed up investigation and remediation efforts. Improved Google ranking through structured content and taxonomy work.

Online Content Editor (Semiconductors) at RS Components

August 1, 2016 - August 1, 2016

Launched and maintained semiconductor product content within a complex multi-market database. Translated and formatted technical information for clarity, ensured consistency across families, and implemented SEO-driven content and landing pages to improve visibility.

Online Content Production Specialist at RS Components

June 1, 2016 - June 1, 2016

Created and enriched product content for multiple campaigns and global initiatives. Generated attachments for thousands of products and supported the transition of content to a standardized, scalable format.

Web Manager / Copywriter at Nexus/Banyo

May 1, 2008 - May 1, 2008

Created and rebranded Nexus website; implemented SEO-friendly meta-tags and titles; produced Flash animations and supportive copy for Banyo site. Ensured online presence aligned with branding strategy.

Media Database Specialist, Italian Linguist, Team Leader at RS Components

May 1, 2012 - May 1, 2012

Managed Italian-language media assets, coordinated translations, and led a team to ensure accuracy and timely publishing across print and online channels. Implemented quality checks and process improvements.

Web Manager / Copywriter at Kinematrix.net (Online magazine)

December 1, 2014 - December 1, 2014

Managed the website, planned campaigns, and covered film festival coverage. Conducted SEO and link-building activities to improve online presence and readership across international contributors.