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I'm a strategic and results-driven Content Marketing & SEO manager with 10+ years of experience leading global, multi-channel content strategies for top B2B and B2C brands, including Clinique and Revlon. I create emotionally resonant campaigns that boost engagement, brand loyalty, and conversions, blending storytelling with data-driven insights to deliver measurable business impact. I'm skilled in social media, email, e-commerce, SEO, and app-based content, driving customer experience improvements and growth across markets. I love merging creativity with analytics to optimize digital engagement, scale content globally, and nurture a seamless customer journey from discovery to conversion.…I'm a strategic and results-driven Content Marketing & SEO manager with 10+ years of experience leading global, multi-channel content strategies for top B2B and B2C brands, including Clinique and Revlon. I create emotionally resonant campaigns that boost engagement, brand loyalty, and conversions, blending storytelling with data-driven insights to deliver measurable business impact. I'm skilled in social media, email, e-commerce, SEO, and app-based content, driving customer experience improvements and growth across markets. I love merging creativity with analytics to optimize digital engagement, scale content globally, and nurture a seamless customer journey from discovery to conversion.

Gema Torres Pomares

Content Creator, Content Producer, Content Designer, +3

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I'm a strategic and results-driven Content Marketing & SEO manager with 10+ years of experience leading global, multi-channel content strategies for top B2B and B2C brands, including Clinique and Revlon. I create emotionally resonant campaigns that boost engagement, brand loyalty, and conversions, blending storytelling with data-driven insights to deliver measurable business impact. I'm skilled in social media, email, e-commerce, SEO, and app-based content, driving customer experience improvements and growth across markets. I love merging creativity with analytics to optimize digital engagement, scale content globally, and nurture a seamless customer journey from discovery to conversion.…I'm a strategic and results-driven Content Marketing & SEO manager with 10+ years of experience leading global, multi-channel content strategies for top B2B and B2C brands, including Clinique and Revlon. I create emotionally resonant campaigns that boost engagement, brand loyalty, and conversions, blending storytelling with data-driven insights to deliver measurable business impact. I'm skilled in social media, email, e-commerce, SEO, and app-based content, driving customer experience improvements and growth across markets. I love merging creativity with analytics to optimize digital engagement, scale content globally, and nurture a seamless customer journey from discovery to conversion.

Available to hire

I’m a strategic and results-driven Content Marketing & SEO manager with 10+ years of experience leading global, multi-channel content strategies for top B2B and B2C brands, including Clinique and Revlon. I create emotionally resonant campaigns that boost engagement, brand loyalty, and conversions, blending storytelling with data-driven insights to deliver measurable business impact.
I’m skilled in social media, email, e-commerce, SEO, and app-based content, driving customer experience improvements and growth across markets. I love merging creativity with analytics to optimize digital engagement, scale content globally, and nurture a seamless customer journey from discovery to conversion.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

E-commerce & Digital Marketing Manager at Miriam Quevedo

April 1, 2025 - November 21, 2025

Lead the global e-commerce and digital marketing strategy across Europe & the US, overseeing end-to-end performance while driving brand storytelling and content excellence. Own the e-comm P&L and ensure content, UX and campaigns align with business growth goals. Design and execute the brand’s global content strategy, from product storytelling and editorial planning to CRM, SEO, social and paid media, ensuring consistency across all touchpoints. Create content-led digital campaigns and product launches that combine creativity and conversion, optimizing copy, visuals and storytelling for engagement and sales. Drive CRO & UX improvements across the e-commerce site, enhancing landing pages, product copy, and the customer journey to increase conversion and AOV. Develop full-funnel CRM strategies, crafting personalized content journeys to boost retention, repeat purchases and lifetime value. Manage SEO content optimization and site structure to improve organic visibility and content discov

Senior Global Digital Marketing Manager at Revlon Inc.

April 1, 2025 - April 1, 2025

Develop, plan and execute global content strategies for 12 brands, optimizing storytelling and engagement across all digital touchpoints (social, email, e-commerce, web, app, SEO/SEM, Amazon). Lead a cross-functional team of 2 and external agencies to streamline content creation, distribution, and execution, ensuring operational excellence and efficiency. Manage the production of high-quality and AI-assisted content campaigns and social toolkits, ensuring cohesive brand messaging and impactful global execution. Lead SEO-driven content, including blog articles and educational resources to strengthen brand authority and win in organic traffic. Champion localization efforts for EMEA markets, tailoring campaigns to resonate with regional audiences while aligning with global strategies. Drive the adoption of PIM/DAM tools (Salsify, Nuxeo) to enhance content syndication and maintain a centralized, scalable content system. Define and track content performance KPIs, leveraging insights to opti

Global Digital Marketing Manager at Toskani Medical Aesthetics

March 1, 2021 - March 1, 2021

Led global digital and content strategies across web, SEO, paid/organic social, CRM, aligning with business goals and maximizing ROI. Developed and executed localized marketing strategies and toolkits to empower regional teams, ensuring brand consistency and visibility. Launched a new e-commerce platform, overseeing its integration into global digital strategies to enhance user experience and increase online conversions. Created and implemented the brand's tone of voice and content guidelines, ensuring consistent messaging across all platforms and channels. Drove strategic plans to enhance distributors' digital presence and engagement in key markets. Delivered high-impact, optimized campaigns, securing key partnerships to drive growth and market penetration in key markets. Led performance analysis, providing monthly and annual reports with actionable insights for leadership.

Senior Social Commerce and Content Manager at Aspinal of London

October 1, 2017 - October 1, 2017

Led e-commerce and social commerce campaigns, driving traffic and sales to the D2C website across the UK, Middle East, and China. Headed content strategies across all digital touchpoints—including SEO, social media, and email marketing—to drive customer acquisition and retention. Supervised and mentored a team of digital specialists ensuring seamless execution of digital campaigns. Created influencer marketing programs, overseeing strategy, talent selection, relationship management and performance tracking. Leveraged data insights to develop personalized strategies, driving engagement and loyalty. Collaborated with cross-functional teams, including creative, digital, and analytics, to ensure seamless execution of campaigns across e-commerce platforms.

Social Media Manager at Clinique, Estee Lauder Companies

June 1, 2016 - June 1, 2016

Led Clinique’s paid and organic social media strategy for the UK and Ireland, including content creation across major platforms and social media listening to optimize performance. Developed brand guidelines for consultants at the point of sale and introduced Facebook at Work groups for the entire ELC corporation. Created and implemented Clinique's digital tone of voice for social channels, including Facebook, Instagram, Pinterest, Tumblr, and the brand's blog, ensuring consistent and engaging messaging. Managed collaborations with nano, micro and macro influencers to drive brand awareness and engagement. Mentored social media managers for sister brands. Collaborated with external agencies, managed the budget, and created performance reports to inform strategic decisions.

Community & Localization Manager at PlayStation, Sony Computer Entertainment Network

January 1, 2013 - January 1, 2013

Led PlayStation’s European community strategy. Conducted engagement strategies with users through community channels. Negotiated high-level relationships with brand ambassadors. Coordinated local PlayStation Blog content. Developed Live-streaming (Twitch) and gamification projects.