Available to hire
Hi, I’m Kevin Parady, a freelance email designer based in Hamden, Connecticut, USA. I design and optimize lifecycle email and SMS campaigns for ecommerce brands, with a focus on clean, responsive templates and data-driven results.
I’m passionate about driving revenue through automation, segmentation, and A/B testing, and I love collaborating with design and ecommerce teams to deliver measurable improvements.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Senior Email & DNS Marketing Specialist at Email For Ecom
June 1, 2019 - November 21, 2025Configured DNS records for 100+ clients, implementing SPF, DKIM, and DMARC protocols that improved deliverability rate by 42% and reduced spam complaints by 12%; Set up and verified catch-all email flows across multiple domains, ensuring 99% successful message routing and inbox placement; Developed comprehensive email warming strategies for CRMs with 30,000+ contacts, achieving 98% deliverability and 28% higher open rates; Implemented subdomain configuration and routing through Cloudflare for 50+ clients, resulting in 99% propagation success rate; Monitored and optimized email deliverability metrics, providing detailed reports that improved campaign performance by 28%; Integrated Shopify and WooCommerce with various CRM platforms to enable personalized automation workflows, improving segmentation accuracy by 35%; Troubleshot and resolved complex DNS and email delivery issues for high-volume senders, reducing bounces by 25%
Email Marketing Specialist at Unique Greek Store
June 1, 2019 - June 1, 2019Configured DNS and email authentication protocols (SPF, DKIM, DMARC), achieving 98% deliverability rates and proper Gmail inbox placement; Developed and executed email warming campaigns for new domains, resulting in healthy sender reputations and 35% improved deliverability; Managed email lists segmentation and hygiene for 34,000+ contacts, ensuring compliance with all email regulations while maintaining high deliverability rate; Created responsive email templates using HTML/CSS, optimizing for cross-platform compatibility and increasing click-through rate by 28%; Integrated multiple platforms including Cloudflare for DNS management, reducing technical issues by 40% and streaming workflow processes
Senior Email & SMS Marketing Specialist at Email For Ecommerce
June 1, 2019 - PresentDesigned and implemented comprehensive Klaviyo email flows for 100+ ecommerce clients, including welcome series, abandoned cart, and win-back campaigns, resulting in 42% revenue growth across accounts. Developed visually compelling, responsive email templates using HTML, CSS, and MJML, ensuring 99% rendering compatibility across major email clients and achieving a 35% improvement in customer retention rates. Conducted A/B testing on subject lines, content, visuals, and send times, driving a 20% increase in open rates and a 15% boost in conversion rates. Analyzed campaign performance with Klaviyo Analytics to provide actionable insights, improving overall campaign performance by 28%. Set up automation workflows to optimize the entire customer lifecycle, including cross-sell and upsell strategies, increasing average order value by 25%.
Email Lifecycle Strategist at Unique Greek Store
August 1, 2015 - June 30, 2019Executed comprehensive Klaviyo email lifecycle strategy including welcome, onboarding, post-purchase, and re-engagement campaigns, contributing to over $1M in annual revenue growth. Designed responsive email templates aligned with the brand's clean aesthetic, optimizing for mobile compatibility and dark mode, resulting in a 28% increase in click-through rates. Implemented segmentation and automation in Klaviyo to personalize communications across the customer lifecycle, enhancing customer experience and driving repeat purchases. Analyzed campaign performance metrics to provide actionable insights that improved conversion rates by 15%.
Education
Bachelor of Arts in Economics at University of Connecticut
January 11, 2030 - December 1, 2017Bachelor of Arts at University of Connecticut
January 1, 2013 - December 31, 2017Qualifications
Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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