Available to hire
Hi, I’m Serrett Amalaikham. I’m a communications professional with 4+ years of experience in social media management, web maintenance, content creation, graphic design, and team leadership. I help brands grow their online presence and engage audiences across Instagram, Facebook, TikTok, and more through creative, data-driven digital strategies.
I’m hands-on, personable, and adaptable, with a track record of leading teams, training staff, and delivering campaigns that drive results. Let’s work together to elevate your brand’s voice and expand its reach.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Communications Director & Operations Manager at Charlotte's Web Monogramming & Gifts LLC
July 1, 2018 - November 22, 2025Promoted from part-time sales associate to leadership role overseeing two retail brands—Charlotte's Web and Charlotte’s Little Web—managing daily operations, staff, and customer experience across both locations. Direct all communications and marketing strategy, managing content for Instagram, TikTok, and Facebook to strengthen brand awareness and drive engagement. Create and oversee all digital content; reels have earned 10K–50K organic views, boosting reach. Manage and optimize Shopify storefront, updating products, overseeing visual layout, and designing seasonal homepage and promotional content—contributing to a 60% increase in online traffic and a growing nationwide customer base. Design marketing materials, web banners, and campaign assets that align brands visually and seasonally, driving in-store and online traffic. Lead and support in-store teams, training new hires, ensuring excellent customer service, and operational efficiency.
Communications Intern at MyWaterWays
April 1, 2023 - April 1, 2023Designed flyers, infographics, and interactive materials to promote the nonprofit’s mission, events, and partnerships. Managed Facebook and Instagram content, creating photo and video posts that increased community engagement and awareness of waterway health programs. Collaborated with the Community Outreach Coordinator to photograph, proof, and prepare visual and written content for social media and news outlets.
Communications Freelancer at TrailBlazUS Outdoors / Moshe Travel
April 1, 2023 - April 1, 2023Developed social media presence and email communications to establish brand visibility and customer engagement for two startup businesses.
Communications Director & Operations Manager at Charlotte’s Web Monogramming & Gifts LLC
July 1, 2018 - November 22, 2025Promoted from part-time sales associate to leadership role overseeing two retail brands, managing daily operations, staff, and customer experience across two locations. Direct all communications and marketing strategy, managing content for Instagram, TikTok, and Facebook to strengthen brand awareness and drive engagement. Create and oversee all digital content; reels have earned 10K–50K organic views, boosting reach. Manage and optimize Shopify storefront, updating products, overseeing visual layout, and designing seasonal homepage and promotional content, contributing to a 60% increase in online traffic. Design marketing materials, web banners, and campaign assets aligning brands visually and seasonally, driving traffic. Lead and support in-store teams, training new hires, and ensuring excellent customer service and efficiency.
Communications Freelancer at TrailBlazUS Outdoors/Moshé Travel
April 1, 2023 - April 1, 2023Developed social media presence and email communications to establish brand visibility and customer engagement for two startup businesses.
Education
Bachelor of Science in Communications at The University of Tennessee at Chattanooga
January 11, 2030 - August 1, 2022Bachelor of Science in Communications at The University of Tennessee at Chattanooga
January 11, 2030 - August 1, 2022Qualifications
Industry Experience
Media & Entertainment, Retail, Non-Profit Organization, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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