I’m Mark Canning, a Senior Technical SEO Consultant with 20 years of industry experience, helping local and international websites grow organic traffic. I’m a detail-oriented technical professional skilled in on-page, off-page, and technical SEO, with experience in site migrations, keyword research, link building, schema markup, content optimization, crawl efficiency, and SEO governance. I thrive on delivering thorough reporting, troubleshooting, and practical SEO solutions across large teams and enterprises. I am a loyal, versatile team player who loves learning and growing within an organization. I excel at collaboration and consistently aim to drive measurable results for stakeholders while maintaining a proactive, can-do attitude.

Mark Canning

I’m Mark Canning, a Senior Technical SEO Consultant with 20 years of industry experience, helping local and international websites grow organic traffic. I’m a detail-oriented technical professional skilled in on-page, off-page, and technical SEO, with experience in site migrations, keyword research, link building, schema markup, content optimization, crawl efficiency, and SEO governance. I thrive on delivering thorough reporting, troubleshooting, and practical SEO solutions across large teams and enterprises. I am a loyal, versatile team player who loves learning and growing within an organization. I excel at collaboration and consistently aim to drive measurable results for stakeholders while maintaining a proactive, can-do attitude.

Available to hire

I’m Mark Canning, a Senior Technical SEO Consultant with 20 years of industry experience, helping local and international websites grow organic traffic. I’m a detail-oriented technical professional skilled in on-page, off-page, and technical SEO, with experience in site migrations, keyword research, link building, schema markup, content optimization, crawl efficiency, and SEO governance. I thrive on delivering thorough reporting, troubleshooting, and practical SEO solutions across large teams and enterprises.

I am a loyal, versatile team player who loves learning and growing within an organization. I excel at collaboration and consistently aim to drive measurable results for stakeholders while maintaining a proactive, can-do attitude.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Senior SEO Consultant at Allstate Insurance
December 1, 2010 - November 23, 2025
Routinely undertake technical SEO audits, clean-ups, and viewpoints for multiple company websites, including two large international sites with over 25,000 web pages and over 7 million monthly organic visitors. Responsibilities include: SEO audits and high-priority on-page issue resolution, daily content retirement and movement with 301 redirects, large website migrations with SEO planning, CMS changes and associated SEO planning, keyword research and content optimization, link reclamation & outreach (lost links, unlinked citations, competitor backlinks including 404/broken link building), negative SEO recovery and disavow management, Local SEO and Google My Business optimization, image and video optimization with XML sitemap development, load speed & Core Web Vitals optimization with mobile testing, competitor content gap analysis, Search Console setup and governance, XML sitemap/robots.txt and redirect governance, content development with AI, internationalisation setup (hreflang), wh
SEO Consultant at Sellico
December 31, 2010 - December 31, 2010
Worked on the company’s e-commerce website, blog and third party marketplaces; conducted product and blog keyword and topic research; performed website SEO housekeeping (redirects, broken links, WordPress plugin updates, offline backups); developed and published content/product pages/landing pages/blogs (including storyboards and copywriting); contributed to social media marketing strategy and execution; performed on-page SEO tasks (page titles, meta descriptions, image alt text, H1s, canonicals, internal links).
Online Grant Aid Manager (Community Services) at Derry and Strabane District Council
December 31, 2007 - December 31, 2007
Managed development and client support for an online grant aid portal used by over 400 community groups to apply for funding. Built the system (using HTML, CSS, JSON, JQuery, PHP) and collaborated with senior council officers on development and rollout. The system was used successfully for seven years before funding cuts led to retirement.
Freelance Web Developer at Self Employed
December 31, 2007 - December 31, 2007
Ran a small web development and SEO company. Projects included: Derry City Council - Online grant aid system portal; E+I Engineering - WordPress-powered website; Baker Hughes Inc - Just in Time supply chain portal integrated with SAP; Action Aid - SMS charity donation service; Sims Metal PLC – Global Website Development; EMR – Global Website Development and PRN (Packaging Recovery Notes) online compliance calculator.
Market Analyst (Intern) at Zero Stage Venture Capital
August 31, 2005 - August 31, 2005
Internship assisting portfolio companies with research and business growth; reported directly to the CEO. Gained exposure to investment analysis and market research activities.
Market Analyst at Worldwinner.com
September 30, 2005 - September 30, 2005
Researched the mobile gaming market and prepared a business case report for the company CEO.

Education

BSc Honours in Computing Science at Ulster University, Belfast
January 1, 1995 - January 1, 1998

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Software & Internet, Professional Services

Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more