Account Executive at Edelman

Develop media stories and pitches aligned to client priorities across integrated communications programs. Draft, edit, and finalise core materials including media pitches, press releases, briefing documents, media lists, fact sheets, messaging frameworks, and strategy decks. Lead media outreach and manage logistics for interviews and high-profile events. Track media coverage and social conversations to inform reporting, insights, and strategic adjustments. Manage social media content development across Instagram and LinkedIn, supporting ideation, copywriting, editorial planning, and performance analysis. Conduct reputational risk assessments and media vetting for high-profile individuals; build and maintain strong relationships with journalists to secure coverage across global and trade outlets. Monitor industry news and cultural trends to inform reporting and earned media opportunities. Manage day-to-day client service: lead meetings, prepare reports and agendas, coordinate teams, and

Social Media Journalist at GlideHQ

Collaborated with founder on digital storytelling strategies spotlighting underreported issues. Conducted research and outreach to journalists and NGOs to shape advocacy-led narratives. Created social content (Instagram) using Canva to expand reach and engagement across digital platforms.

Video Journalist at Notts TV

Reported on local affairs through interviews with business owners, residents, and community leaders. Filmed and edited same-day video and radio packages using Adobe Premiere Pro and Adobe Audition. Supported on-set production to ensure seamless episodic delivery.