I am a wellness science leader and content creator with an MSc in Psychology who designs evidence-based, behavior-change programs and scalable learning journeys for digital health and fitness products. I translate scientific research into engaging, culturally adaptive plans that boost activation, retention, and lifetime value across multiple markets. As founder of 4HappyU, I lead end-to-end program design, training, SOPs, and measurement loops, partnering with product and content teams to turn data and user feedback into iterated, high-quality offerings. I maintain governance on accuracy, safety, and brand voice, shaping go-to-market messaging to preserve scientific integrity while driving completion and adoption. My work spans research-to-implementation, cross-functional collaboration, and localization of wellness science for diverse audiences.

Carmen Pirc

I am a wellness science leader and content creator with an MSc in Psychology who designs evidence-based, behavior-change programs and scalable learning journeys for digital health and fitness products. I translate scientific research into engaging, culturally adaptive plans that boost activation, retention, and lifetime value across multiple markets. As founder of 4HappyU, I lead end-to-end program design, training, SOPs, and measurement loops, partnering with product and content teams to turn data and user feedback into iterated, high-quality offerings. I maintain governance on accuracy, safety, and brand voice, shaping go-to-market messaging to preserve scientific integrity while driving completion and adoption. My work spans research-to-implementation, cross-functional collaboration, and localization of wellness science for diverse audiences.

Available to hire

I am a wellness science leader and content creator with an MSc in Psychology who designs evidence-based, behavior-change programs and scalable learning journeys for digital health and fitness products. I translate scientific research into engaging, culturally adaptive plans that boost activation, retention, and lifetime value across multiple markets. As founder of 4HappyU, I lead end-to-end program design, training, SOPs, and measurement loops, partnering with product and content teams to turn data and user feedback into iterated, high-quality offerings.

I maintain governance on accuracy, safety, and brand voice, shaping go-to-market messaging to preserve scientific integrity while driving completion and adoption. My work spans research-to-implementation, cross-functional collaboration, and localization of wellness science for diverse audiences.

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Language

German
Advanced
English
Fluent
Italian
Intermediate
Spanish; Castilian
Advanced
French
Intermediate
Russian
Advanced
Chinese
Intermediate
Croatian
Advanced
Serbian
Advanced
Slovene
Fluent

Work Experience

Founder at 4HappyU
January 1, 2020 - November 24, 2025
Well-being Coaching and Therapy: Delivered evidence-based online coaching and therapy programs (Positive Psychotherapy, Rapid Transformational Therapy) to support individuals in achieving greater happiness, health, and success. Resource Development: Designed and created diverse well-being tools, including planners, e-books, worksheets, and coaching materials, to foster personal and professional growth. Positive Psychology Expertise: Focused on applying positive psychology principles to enhance mental well-being, build resilience, and promote sustainable happiness for clients. Strategic Well-being Program Design: Conceptualized well-being frameworks tailored for individual and organizational needs, incorporating psychological assessment, occupational psychology, and performance motivation. Client Empowerment: Utilized research-backed techniques such as active listening, motivational interviewing, and effective communication to help clients overcome challenges and unlock their potential.
Freelance Writer, Translator, and Content Creator at Self-employed
January 1, 2016 - November 24, 2025
Created original content on psychology, wellness, health, mental health, relationships, sustainability, spirituality, travel, and lifestyle. Collaborated with well-known websites, magazines, and companies to produce articles, e-books, and marketing materials. Experienced in SEO copywriting, social media management, photo/video editing, and graphic design.
Sustainability and Wellness Consultant at Travel and Environment
January 1, 2020 - January 1, 2020
Led initiatives that promote sustainability, peace, and kindness through daily challenges, petitions, and environmental actions as a co-founder of Be a Good Earthling.
Co-founder at Be a Good Earthling
January 1, 2020 - January 1, 2020
Led sustainability initiatives and community actions promoting environmental awareness and kindness.
Co-founder at 196xLOVE
January 1, 2020 - January 1, 2020
Led blog content, social media and digital marketing; produced high-quality photography, videography, and content for websites and press releases.
Translator, Language Instructor, and Tour Guide at Self-employed
January 1, 2016 - January 1, 2016
Provided translation services for various industries, simultaneous interpretation, and language instruction; offered tours in multiple languages.
Founder, Positive Organizational Psychologist, Business Consultant, Well-being Expert at 4HappyU
January 1, 2020 - Present
Designed corporate well-being strategy and programs using positive psychology, RTT, and coaching to improve engagement, health, and retention. Led needs analyses, roadmaps, and data-led recommendations; delivered interactive virtual workshops for leaders and teams on coaching skills, psychological safety, feedback and performance conversations, resilience, stress management, time management, and change agility; created digital resources and toolkits; defined KPIs and tracked participation, CSAT, and outcome trends; supported remote teams with digital engagement strategies; planned and executed team-building events; developed planners, e-books, worksheets, and guides to support habit change and performance; coached clients using evidence-based methods (MI, active listening, positive psychology techniques).
Psychologist, Positive Organizational Psychologist, EAP Provider, Coach/Therapist at MantraCare
January 1, 2025 - Present
Provide brief counseling and coaching for adults on burnout, anxiety, sleep and energy reset, and work performance. Deliver virtual sessions and group workshops; document sessions, track progress, and refer when clinical needs exceed coaching scope. Collaborate on well-being content and practical toolkits for remote professionals.
Freelance Writer, Translator, Content Creator, and Social Media Manager at Self-employed
January 1, 2016 - January 1, 2022
Wrote psychology, well-being, health, relationships, sustainability, travel, and lifestyle content for brands and publications. Produced articles, e-books, and marketing copy; SEO writing, social media, photo and video editing; basic graphic design.
Sustainability and Wellness Consultant; Co-founder at Be a Good Earthling / 196xLOVE
January 1, 2016 - January 1, 2020
Planned and executed sustainability and wellness campaigns for hotels and corporates; co-founded Be a Good Earthling to promote daily sustainability actions; co-founded 196xLOVE, producing photography, videography, website and press content; managed blog and social channels.
Translator, Language Instructor, and Business Consultant at Various Slovenian Companies
January 1, 2011 - January 1, 2020
Translation and interpretation across industries; language instruction for individuals and companies; business consulting for Slovenian firms including SIPRO INŽENIRING d.o.o., SOP-INTERNATIONAL d.o.o., and Kovis Group.
Freelance Writer, Translator, and Content Creator at Self-employed (Various brands and publications)
January 1, 2016 - Present
Authored spa/wellness and travel content; produced articles, e-books, and marketing materials; experienced in SEO copywriting, social media management, photo/video editing, and graphic design.
Co-founder at Be a Good Earthling (Travel and Environment)
January 1, 2016 - January 1, 2020
Led sustainability initiatives; advised hotels/resorts on wellness programming and guest journey mapping; produced guest-facing guides and visual assets to support premium positioning; led environmental action campaigns.
Translator, Language Instructor, and Business Consultant at Self-employed (Slovenia)
January 1, 2011 - January 1, 2020
Provided translation for diverse content; delivered simultaneous interpretation and language instruction; offered business consulting services for multiple Slovenian companies.

Education

Master’s degree in Psychology (MSc) at University of Portsmouth, Faculty of Science and Health, UK
January 1, 2022 - January 1, 2024
Bachelor’s degree in Russian Studies and Sinology at University of Ljubljana, Xiamen University
January 1, 2007 - January 1, 2014
Master of Science in Psychology at University of Portsmouth, Faculty of Science and Health
January 1, 2022 - January 1, 2024
Bachelor’s degree in Russian Studies and Sinology at University of Ljubljana, Faculty of Arts; Xiamen University
January 1, 2007 - January 1, 2014
Master’s degree in Psychology at University of Portsmouth
January 1, 2022 - January 1, 2024
Bachelor’s degree in Russian Studies and Sinology at University of Ljubljana (with Xiamen University)
January 1, 2007 - January 1, 2014
General High School at Brežice
January 1, 2003 - January 1, 2007

Qualifications

Organizational Psychology and Human Resource Management
January 1, 2024 - November 24, 2025
Rapid Transformational Therapy (RTT) Practitioner
January 1, 2024 - November 24, 2025
University of Pennsylvania Positive Psychology Specialization
January 1, 2023 - November 24, 2025
Certified Health and Nutrition Life Coach
January 1, 2022 - November 24, 2025
Yale University - Psychology Course
January 1, 2021 - November 24, 2025
Certified Meditation Coach and Facilitator
January 1, 2021 - November 24, 2025
The Science of Well-Being - Yale University
January 1, 2020 - November 24, 2025
Certified Happiness Life Coach
January 1, 2019 - November 24, 2025
Rapid Transformational Therapy (RTT) Practitioner
January 1, 2024 - December 12, 2025
University of Pennsylvania Positive Psychology Specialization
January 1, 2023 - December 12, 2025
Certified Health and Nutrition Life Coach
January 1, 2022 - December 12, 2025
Yale University — Psychology Course
January 1, 2021 - December 12, 2025
Certified Meditation Coach and Facilitator
January 1, 2021 - December 12, 2025
The Science of Well-Being — Yale University
January 1, 2020 - December 12, 2025
Certified Happiness Life Coach
January 1, 2019 - December 12, 2025
Positive Psychology Specialization
January 1, 2023 - May 3, 2026
Certified Health and Nutrition Life Coach
January 1, 2022 - May 3, 2026
Certified Meditation Coach and Facilitator
January 1, 2021 - May 3, 2026
Rapid Transformational Therapy (RTT) Practitioner
January 1, 2024 - May 3, 2026
Organizational Psychology and Human Resource Management
January 1, 2024 - May 3, 2026
The Science of Well-Being (Yale University)
January 1, 2020 - May 3, 2026
Psychology (Yale University course)
January 1, 2021 - May 3, 2026
Certified Happiness Life Coach
January 1, 2019 - May 3, 2026

Industry Experience

Healthcare, Education, Professional Services, Media & Entertainment, Travel & Hospitality, Non-Profit Organization, Other, Software & Internet