I am a wellness science leader and content creator with an MSc in Psychology who designs evidence-based, behavior-change programs and scalable learning journeys for digital health and fitness products. I translate scientific research into engaging, culturally adaptive plans that boost activation, retention, and lifetime value across multiple markets. As founder of 4HappyU, I lead end-to-end program design, training, SOPs, and measurement loops, partnering with product and content teams to turn data and user feedback into iterated, high-quality offerings.
I maintain governance on accuracy, safety, and brand voice, shaping go-to-market messaging to preserve scientific integrity while driving completion and adoption. My work spans research-to-implementation, cross-functional collaboration, and localization of wellness science for diverse audiences.
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