I'm a results-driven Marketing Project Manager with 7+ years of experience in B2B, digital, and brand marketing. I’m skilled in SEO, content optimization, data-led campaigns, and AI-powered tools. I have a strong track record delivering high-impact results on tight budgets and improving ROI through testing and analytics. Creative, adaptable, and committed to continuous improvement in fast-paced environments. I lead cross-functional and freelance teams, oversee multi-channel campaigns, and translate business goals into measurable marketing programs.

Laura Navickaite

I'm a results-driven Marketing Project Manager with 7+ years of experience in B2B, digital, and brand marketing. I’m skilled in SEO, content optimization, data-led campaigns, and AI-powered tools. I have a strong track record delivering high-impact results on tight budgets and improving ROI through testing and analytics. Creative, adaptable, and committed to continuous improvement in fast-paced environments. I lead cross-functional and freelance teams, oversee multi-channel campaigns, and translate business goals into measurable marketing programs.

Available to hire

I’m a results-driven Marketing Project Manager with 7+ years of experience in B2B, digital, and brand marketing. I’m skilled in SEO, content optimization, data-led campaigns, and AI-powered tools. I have a strong track record delivering high-impact results on tight budgets and improving ROI through testing and analytics.

Creative, adaptable, and committed to continuous improvement in fast-paced environments. I lead cross-functional and freelance teams, oversee multi-channel campaigns, and translate business goals into measurable marketing programs.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Marketing Project Manager at Hanley Automation
January 1, 2024 - January 1, 2024
Led B2B marketing campaigns supporting company expansion into new European markets. Managed SEO, website content, and paid campaigns, increasing organic traffic by 30% and lead conversions by 20%. Implemented AI-based tools for content creation, analytics, and campaign optimization. Managed Upwork freelancers and creative partners to deliver on-brand content and design assets. Created marketing collateral (brochures, presentations, data sheets) with Adobe Creative Suite and Canva. Coordinated trade events and tracked KPIs via Google Analytics, achieving ROI improvements within limited budgets.
Marketing & Events Manager at Hanley Automation
September 1, 2020 - September 1, 2020
Planned and executed corporate marketing and trade events across Ireland and Europe. Produced multi-media content and product collateral supporting new business development. Managed marketing budgets efficiently, achieving high lead generation with minimal spend. Oversaw vendor relationships and supervised short-term creative hires.
Marketing Manager at Intellectus Kalbų Centras, Vilnius, Lithuania
July 1, 2021 - July 1, 2021
Marketing Manager delivering multi-channel campaigns across Google Ads, social media, and print, increasing leads by 40% and web engagement by 25%. Optimized website and ad content through continuous A/B testing and data analysis. Managed agency partners and freelance resources to produce campaign materials and ensure brand consistency. Enhanced online visibility through targeted SEO strategy and keyword optimization.
Marketing Project Manager at Hanley Automation
January 1, 2022 - January 1, 2024
Led B2B marketing campaigns that supported company expansion into new European markets. Managed SEO, website content, and paid campaigns, increasing organic traffic by 30% and lead conversions by 20%. Implemented AI-based tools for content creation, analytics, and campaign optimization. Managed Upwork freelancers and creative partners to deliver on-brand content and design assets. Created marketing collateral (brochures, presentations, datasheets) with Adobe Creative Suite and Canva. Coordinated trade events and tracked KPIs via Google Analytics, achieving ROI improvements with limited budgets.
Marketing & Events Manager at Hanley Automation
February 1, 2015 - September 1, 2020
Planned and executed corporate marketing and trade events across Ireland and Europe. Produced multimedia content and product collateral supporting new business development. Managed marketing budgets efficiently, achieving high lead generation with minimal spend. Oversaw vendor relationships and supervised short-term creative hires.
Marketing Manager at Hanley Automation
March 1, 2021 - July 1, 2021
Delivered multi-channel campaigns across Google Ads, social media, and print, increasing leads by 40% and web engagement by 25%. Optimized website and ad content through continuous A/B testing and data analysis. Managed agency partners and freelance resources to produce campaign materials and ensure brand consistency. Built online visibility with targeted SEO strategy and keyword optimization.

Education

Bachelor of Business Studies at Technological University Dublin
January 1, 2013 - January 1, 2017
Bachelor of Business Studies at Technological University Dublin
January 1, 2013 - January 1, 2017

Qualifications

Certified Kite Surfing Instructor
January 11, 2030 - November 24, 2025
Certified Kite Surfing Instructor
January 11, 2030 - January 26, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Other