Lead design for over 1,000 client brands across print, digital, packaging, and social media. Currently leading the rebrand and UX-focused redesign of The Brand Geeks' website to improve usability and lead conversion. Developing a user-focused marketing website for a cybersecurity startup. Strengthening studio efficiency with new design systems, templates and asset libraries, reducing turnaround times by 30%.

Midweight Graphic Designer at The Brand Geeks

July 1, 2025 - July 1, 2025

Led brand identity projects for clients including Censortec, KCYS and The James Hotel. Introduced UX principles to websites and digital design projects, improving layout clarity and user flow. Contributed to creative output that helped the agency secure Irish National Business Awards in 2021, 2022, 2024, 2025.

Junior Graphic Designer at The Brand Geeks

January 1, 2023 - January 1, 2023

Partnered with startups to define positioning, create identities, and design UX-focused websites that drive growth. Worked with established clients including Talk Talk, Madrid, and Collection Cosmetics to deliver assets that boosted engagement and campaign performance. Designed UX-led websites for a consultancy and an AI e-commerce brand. Created luxury event invites for Château d'Esclans.

Freelance Designer at Self-employed (UK & Ireland)

January 1, 2022 - November 24, 2025

Partner with startups and established clients to define positioning, create identities, and design UX-focused websites that drive growth. Deliver assets across print, digital, packaging and social media. Work with clients such as Talk Talk, Madrid, and Collection Cosmetics to boost engagement and campaign performance.

Design Intern at Peter Cotter Studio

January 1, 2021 - January 1, 2021

Supported design team with print and digital tasks, assisting in brand asset development and layout work.