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I am a Strategic Marketing Consultant with experience across B2B SaaS, digital performance marketing and brand building. I thrive in freelance and project-based delivery, learning end-to-end marketing strategy from insight to execution. I'm currently on parental leave and relocating to Zurich in spring 2026, preparing for a workforce re-entry. I bring cross-functional collaboration, data-driven decision making and creative campaigns to help teams grow brand awareness and accelerate performance.…I am a Strategic Marketing Consultant with experience across B2B SaaS, digital performance marketing and brand building. I thrive in freelance and project-based delivery, learning end-to-end marketing strategy from insight to execution. I'm currently on parental leave and relocating to Zurich in spring 2026, preparing for a workforce re-entry. I bring cross-functional collaboration, data-driven decision making and creative campaigns to help teams grow brand awareness and accelerate performance.

Charlotte Jönsson

Marketing Consultant, Brand Strategist, Growth Marketer, +5

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I am a Strategic Marketing Consultant with experience across B2B SaaS, digital performance marketing and brand building. I thrive in freelance and project-based delivery, learning end-to-end marketing strategy from insight to execution. I'm currently on parental leave and relocating to Zurich in spring 2026, preparing for a workforce re-entry. I bring cross-functional collaboration, data-driven decision making and creative campaigns to help teams grow brand awareness and accelerate performance.…I am a Strategic Marketing Consultant with experience across B2B SaaS, digital performance marketing and brand building. I thrive in freelance and project-based delivery, learning end-to-end marketing strategy from insight to execution. I'm currently on parental leave and relocating to Zurich in spring 2026, preparing for a workforce re-entry. I bring cross-functional collaboration, data-driven decision making and creative campaigns to help teams grow brand awareness and accelerate performance.

Available to hire

I am a Strategic Marketing Consultant with experience across B2B SaaS, digital performance marketing and brand building. I thrive in freelance and project-based delivery, learning end-to-end marketing strategy from insight to execution.

I’m currently on parental leave and relocating to Zurich in spring 2026, preparing for a workforce re-entry. I bring cross-functional collaboration, data-driven decision making and creative campaigns to help teams grow brand awareness and accelerate performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Norwegian

Fluent

English

Fluent

Work Experience

Strategic Marketing Consultant at Freelance

January 1, 2024 - Present

Consultancy-based projects for clients to improve branding and marketing strategies, including digital audits, website performance, SEO, social media, paid advertising, email marketing and content effectiveness. Providing end-to-end marketing management and content creation, brand building, and budgeted project delivery. Develop creative strategies and campaigns to grow brand awareness; deliver action plans for digital improvements resulting in higher search rankings, increased traffic, improved ad performance with lower CPA, higher engagement, and improved customer retention; data-backed optimization using Google Analytics.

Marketing Consultant at IntegrasjonsPartner

February 1, 2019 - November 1, 2023

Directed B2B SaaS marketing initiatives; planned and executed marketing strategies and activities with KPIs; leveraged multiple channels to drive brand visibility across key markets; organized partner events and webinars; collaborated with Sales, Management and Product teams to align messaging; resolved budget issues, reducing digital spend while increasing traffic and engagement; achieved 120% increase in online engagement and sales prospects; optimized website traffic by 40% through SEO-optimized content; pitched ideas to senior leadership for new projects.

Account Executive at Mindshare / L'Agence PLUS

March 1, 2018 - November 1, 2018

Managed print and digital campaigns for Chanel, covering fashion, watches and high-jewellery segments; developed media planning, managed budgets, tracked performance metrics and provided actionable insights; monitored live campaigns and resolved delivery issues in a fast-paced environment; proposed innovative ideas within budgets and brand guidelines; strengthened client partnerships through proactive engagement and regular check-ins.

Assistant Associate - Researcher at L.E.K. Consulting

January 1, 2018 - February 1, 2018

Conducted primary market research for vendor due diligence reports; translated and extracted relevant information; presented findings to project managers; demonstrated strong qualitative and quantitative research skills and flexibility to support team needs; analytical insights drawn from databases.

Assistant Visual Merchandiser at FARFETCH.com

September 1, 2017 - December 1, 2017

Updated product site content daily, aligned with Farfetch's value proposition; monitored product placement and curated site pages by theme to enhance brand visibility and commercial appeal.

E-commerce Manager at Beautynett

January 1, 2014 - June 1, 2017

Implemented e-commerce strategies including SEO and CRM using Magento and Squarespace; managed website development, SEM, content creation, campaign planning and CRM; multitasked while studying full-time; crafted compelling content to attract and retain customers.

Parental Leave at Norway/UK

June 1, 2025 - Present

On parental leave; limited professional activities, while maintaining strategic marketing planning for ongoing projects.

Receptionist / Executive Assistant at EIKA Group

July 1, 2017 - August 1, 2017

Managed meeting scheduling and logistics; ad-hoc diary management; handled communications, greeted guests, and supported daily operations. Maintained discretion with confidential information and contributed to efficient office operations.