Andrés Tecuatl Gutiérrez

Organized exclusive events and curated tailored VIC experiences, fostering deep customer engagement and enhancing brand loyalty. Led influencer marketing initiatives using LVMH’s proprietary influencer platform (DMR) to identify high-impact creators and benchmark performance. Managed full campaign lifecycle: influencer sourcing, contracts, briefing, content approval, post tracking and ROI reporting. Collaborated in planning and executing PR initiatives, managing media relationships and ensuring effective coverage of events and campaigns. Managed media monitoring, clipping reports, and advertising submissions, delivering accurate insights and actionable feedback. Oversaw the development and execution of OOH, print, and digital advertising campaigns, ensuring alignment with brand strategy and tracking success through KPIs. Supervised and approved influencer-generated content for social media, guaranteeing compliance with brand guidelines, visual standards, and accurate product mention

Participated in the CF leadership program, managing media relations to secure strategic coverage. Organized and executed a high-profile event, overseeing all aspects of planning, logistics, and delivery with precision and creativity. Led the invitation process for top-tier influencers, successfully engaging key figures to amplify the event’s reach. Negotiated and collaborated with leading brands, fostering strategic partnerships to enhance the event experience. Assembled and led a team to create impactful social media content, ensuring alignment with the event’s vision and storytelling.