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Hi, I'm Archana Manivannan, a results-driven Digital Marketing Specialist with 8+ years of experience spanning B2B, finance, and healthcare. I help brands grow by blending data-driven analytics with strategic digital campaigns. My work has driven 150-250% increases in organic traffic, 40-60% improvements in conversion rates, and 30-50% reductions in customer acquisition costs through rigorous optimization and KPI-driven decision making. I excel in Google Ads, SEO, WordPress management, and marketing automation with HubSpot, and I love turning complex analytics into actionable insights. I’m proficient in content strategy, copywriting, and creative design (Adobe Suite, Canva), and I routinely lead cross-functional teams to hit ambitious marketing KPIs. I’m comfortable with remote collaboration and am immediately available to start in regional NSW under the 491 visa. I’m committed to continuous learning and staying ahead of emerging AI marketing tools and analytics techniques to deliver measurable ROI.…Hi, I'm Archana Manivannan, a results-driven Digital Marketing Specialist with 8+ years of experience spanning B2B, finance, and healthcare. I help brands grow by blending data-driven analytics with strategic digital campaigns. My work has driven 150-250% increases in organic traffic, 40-60% improvements in conversion rates, and 30-50% reductions in customer acquisition costs through rigorous optimization and KPI-driven decision making. I excel in Google Ads, SEO, WordPress management, and marketing automation with HubSpot, and I love turning complex analytics into actionable insights. I’m proficient in content strategy, copywriting, and creative design (Adobe Suite, Canva), and I routinely lead cross-functional teams to hit ambitious marketing KPIs. I’m comfortable with remote collaboration and am immediately available to start in regional NSW under the 491 visa. I’m committed to continuous learning and staying ahead of emerging AI marketing tools and analytics techniques to deliver measurable ROI.

Archana Manivannan

Marketing Strategist, Brand Strategist, Growth Marketer, +7

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Hi, I'm Archana Manivannan, a results-driven Digital Marketing Specialist with 8+ years of experience spanning B2B, finance, and healthcare. I help brands grow by blending data-driven analytics with strategic digital campaigns. My work has driven 150-250% increases in organic traffic, 40-60% improvements in conversion rates, and 30-50% reductions in customer acquisition costs through rigorous optimization and KPI-driven decision making. I excel in Google Ads, SEO, WordPress management, and marketing automation with HubSpot, and I love turning complex analytics into actionable insights. I’m proficient in content strategy, copywriting, and creative design (Adobe Suite, Canva), and I routinely lead cross-functional teams to hit ambitious marketing KPIs. I’m comfortable with remote collaboration and am immediately available to start in regional NSW under the 491 visa. I’m committed to continuous learning and staying ahead of emerging AI marketing tools and analytics techniques to deliver measurable ROI.…Hi, I'm Archana Manivannan, a results-driven Digital Marketing Specialist with 8+ years of experience spanning B2B, finance, and healthcare. I help brands grow by blending data-driven analytics with strategic digital campaigns. My work has driven 150-250% increases in organic traffic, 40-60% improvements in conversion rates, and 30-50% reductions in customer acquisition costs through rigorous optimization and KPI-driven decision making. I excel in Google Ads, SEO, WordPress management, and marketing automation with HubSpot, and I love turning complex analytics into actionable insights. I’m proficient in content strategy, copywriting, and creative design (Adobe Suite, Canva), and I routinely lead cross-functional teams to hit ambitious marketing KPIs. I’m comfortable with remote collaboration and am immediately available to start in regional NSW under the 491 visa. I’m committed to continuous learning and staying ahead of emerging AI marketing tools and analytics techniques to deliver measurable ROI.

Available to hire

Hi, I’m Archana Manivannan, a results-driven Digital Marketing Specialist with 8+ years of experience spanning B2B, finance, and healthcare. I help brands grow by blending data-driven analytics with strategic digital campaigns. My work has driven 150-250% increases in organic traffic, 40-60% improvements in conversion rates, and 30-50% reductions in customer acquisition costs through rigorous optimization and KPI-driven decision making. I excel in Google Ads, SEO, WordPress management, and marketing automation with HubSpot, and I love turning complex analytics into actionable insights.

I’m proficient in content strategy, copywriting, and creative design (Adobe Suite, Canva), and I routinely lead cross-functional teams to hit ambitious marketing KPIs. I’m comfortable with remote collaboration and am immediately available to start in regional NSW under the 491 visa. I’m committed to continuous learning and staying ahead of emerging AI marketing tools and analytics techniques to deliver measurable ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

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Expert

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Expert

Language

English

Fluent

Work Experience

Campaign Manager / Ad Account Manager (Freelance) at Global Clients – Australia & US-Based Companies

July 1, 2024 - November 25, 2025

Manage and optimize paid advertising accounts across Google Ads, Meta Ads, and LinkedIn for multiple clients, with monthly ad budgets over $50k; drive lead generation and ROI growth with ROAS 4.5:1; perform ongoing optimization, A/B testing, and performance reporting.

Digital Marketing Specialist (Freelance) at Light Water Healthcare Limited

June 1, 2024 - November 25, 2025

Lead end-to-end digital marketing strategy for a healthcare B2B brand, overseeing SEO, Google Ads, WordPress optimization, and multi-channel content; improved page load speed and reduced bounce rate; grew organic traffic significantly.

Digital Marketing Manager at Venus Capitals

May 31, 2024 - May 31, 2024

Managed full-funnel marketing campaigns for a fintech B2B company, driving brand awareness and lead generation across multiple channels. Executed paid advertising campaigns via Google Ads and Meta, achieving 420% ROI improvement through audience targeting refinement and creative optimization. Identified 200+ high-intent keywords and optimization opportunities; collaborated with design and copy teams to develop high-converting landing pages; increased qualified lead generation by 120% within 6 months; generated weekly performance reports analyzing campaign metrics, spend efficiency, and actionable insights for management.

Digital Marketing Manager at Venus Capitals

May 1, 2024 - May 1, 2024

Managed full-funnel marketing campaigns for fintech B2B company across channels; drove lead generation and ROI improvements; developed landing pages and content; delivered weekly performance reports.

Digital Marketing Manager at Delixus Inc. / BlockChain Sentry

May 31, 2023 - May 31, 2023

Directed strategic marketing initiatives for a B2B SaaS company targeting enterprise and mid-market clients across tech and finance sectors. Enhanced website organic search ranking from position 45-50 to the top 10 for 25+ high-value keywords through technical SEO and content strategy. Organized and executed 6+ webinars, generating 500+ qualified leads and establishing thought leadership in the blockchain security space. Improved SEM campaign performance by 55%, reducing cost-per-acquisition from $185 to $85 through bid optimization and negative keyword management. Managed a marketing budget of $50,000/quarter and advised C-level management on growth and market expansion.

Digital Marketing Manager at Delixus Inc. / BlockChain Sentry

May 1, 2023 - May 1, 2023

Directed strategic marketing initiatives for a B2B SaaS in tech and finance; improved organic rankings, organized webinars, enhanced SEM performance; managed quarterly budget and provided strategy to C-level executives.

Search Engine Optimizer & Content Writer at AlphaBeta Financial Services

October 1, 2020 - October 1, 2020

Implemented end-to-end SEO strategies; increased organic traffic, performed keyword research, content optimization; improved domain authority and lead conversions; created financial services content.

Web Analyst at BlueMax Capital India Pvt. Ltd.

August 1, 2018 - August 1, 2018

Analyzed and optimized online marketing campaigns using Google Analytics; improved ROI, CTR, and conversions through testing and segmentation; provided analytics insights to support marketing teams.

Digital Marketing Executive at Webdefy

January 1, 2017 - January 1, 2017

Assisted in managing SEO, SEM, and social campaigns for 20+ clients; supported paid search campaigns across Google Ads and Bing; contributed to digital strategy and client reporting.