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I’m Emily Spensieri, a branding and marketing executive with more than twenty years of experience leading client management, creative services, brand strategy, media planning, new business development, research moderation, and workshop facilitation. I’ve guided boutique agency teams through brand rebuilds and repositioning initiatives for both B2B and B2C clients, delivering strategies and campaigns that connect with diverse audiences and drive growth. I’ve launched two branding consultancies—Incite and HerBrand Consulting—and built FEM, a platform focused on branding for women. I developed a proprietary, women-centric qualitative research process featured by Schulich School of Business, transitioned research to online platforms, and created branding workshops, moderations, and thought leadership that fuel double-digit growth and high-value client relationships across government, retail, healthcare, and software sectors.…I’m Emily Spensieri, a branding and marketing executive with more than twenty years of experience leading client management, creative services, brand strategy, media planning, new business development, research moderation, and workshop facilitation. I’ve guided boutique agency teams through brand rebuilds and repositioning initiatives for both B2B and B2C clients, delivering strategies and campaigns that connect with diverse audiences and drive growth. I’ve launched two branding consultancies—Incite and HerBrand Consulting—and built FEM, a platform focused on branding for women. I developed a proprietary, women-centric qualitative research process featured by Schulich School of Business, transitioned research to online platforms, and created branding workshops, moderations, and thought leadership that fuel double-digit growth and high-value client relationships across government, retail, healthcare, and software sectors.

Emily Spensieri

Brand Strategist, Marketing Strategist, Brand Designer, +2

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I’m Emily Spensieri, a branding and marketing executive with more than twenty years of experience leading client management, creative services, brand strategy, media planning, new business development, research moderation, and workshop facilitation. I’ve guided boutique agency teams through brand rebuilds and repositioning initiatives for both B2B and B2C clients, delivering strategies and campaigns that connect with diverse audiences and drive growth. I’ve launched two branding consultancies—Incite and HerBrand Consulting—and built FEM, a platform focused on branding for women. I developed a proprietary, women-centric qualitative research process featured by Schulich School of Business, transitioned research to online platforms, and created branding workshops, moderations, and thought leadership that fuel double-digit growth and high-value client relationships across government, retail, healthcare, and software sectors.…I’m Emily Spensieri, a branding and marketing executive with more than twenty years of experience leading client management, creative services, brand strategy, media planning, new business development, research moderation, and workshop facilitation. I’ve guided boutique agency teams through brand rebuilds and repositioning initiatives for both B2B and B2C clients, delivering strategies and campaigns that connect with diverse audiences and drive growth. I’ve launched two branding consultancies—Incite and HerBrand Consulting—and built FEM, a platform focused on branding for women. I developed a proprietary, women-centric qualitative research process featured by Schulich School of Business, transitioned research to online platforms, and created branding workshops, moderations, and thought leadership that fuel double-digit growth and high-value client relationships across government, retail, healthcare, and software sectors.

Available to hire

I’m Emily Spensieri, a branding and marketing executive with more than twenty years of experience leading client management, creative services, brand strategy, media planning, new business development, research moderation, and workshop facilitation. I’ve guided boutique agency teams through brand rebuilds and repositioning initiatives for both B2B and B2C clients, delivering strategies and campaigns that connect with diverse audiences and drive growth.

I’ve launched two branding consultancies—Incite and HerBrand Consulting—and built FEM, a platform focused on branding for women. I developed a proprietary, women-centric qualitative research process featured by Schulich School of Business, transitioned research to online platforms, and created branding workshops, moderations, and thought leadership that fuel double-digit growth and high-value client relationships across government, retail, healthcare, and software sectors.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

President/Founder at HerBrand Consulting/HB Consulting

January 1, 2017 - November 25, 2025

Led new business development, achieving 30% year-over-year revenue growth. Developed a strategic branding process and a proprietary, women-focused qualitative research program with moderation and online platform implementation. Created and moderated branding workshops; provided creative strategy, concept development, and copywriting. Delivered exceptional client service and served as a speaker/host at Marketing To Women conferences; produced a podcast series. Industries served include government, CPG, retail, health & wellness, medical device, and software.

Co-Founder at Incite

January 1, 2020 - January 1, 2020

Co-founded branding consultancy; grew revenue by 20% year over year. Developed a strategic branding process and a proprietary, women-focused qualitative research program with moderation and analysis. Built an online qualitative research platform; structured branding workshops; contributed as a creative strategist. Involved in traditional and social media planning; maintained exceptional client service. Industries served include government, CPG, retail, and health & wellness.

President/Director Account Services at Q&B Advertising / FEM

January 1, 2017 - January 1, 2017

Led both Q&B Advertising and FEM, spearheading new business initiatives with pitch development and RFP responses. Increased revenue by 10-15% annually and managed a team of 15. Developed annual business and marketing plans, revenue forecasting, and implemented a Merit-Based Incentive Payment (MIP) system. Built brand architecture (core values, brand voice, brand personality) and configured qualitative research (structure, moderation, data analysis). Oversaw creative strategies, media planning and executions, and branding workshop sessions.

Vice President/Director Client Services at Q&B Advertising

January 1, 2009 - January 1, 2009

Led both Q&B Advertising and FEM; developed FEM, Female Engineered Marketing. Drove new business development with pitch work and RFPs; increased revenue by 35%. Managed a team of 15 and developed yearly forecasting for both businesses. Oversaw creative strategies and media planning/executions; maintained client relations and growth strategies; conducted proprietary research featured in Schulich School of Business materials. Hosted Marketing to Women/Moms conferences and led branding workshops.

Account Executive at Q&B Advertising

January 1, 2006 - January 1, 2006

Account and project management for 10 clients; liaised with clients and creative teams to develop campaigns and trade show materials. Researched and planned media buys; presented creative concepts and media plans; maintained budget reports and production schedules. Copywriting for advertisements and collateral; radio spot production. Contributed to new business initiatives and secured a $2M account in the first year.