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Hi, I’m Suzi Prokell, a Public & Media Relations Specialist with a track record of elevating client brands through strategic PR campaigns and masterful media pitching. I’m known for speed and precision in securing earned media coverage across leading outlets such as Forbes, Bloomberg, NBC, Scripps News, USA Today, TODAY, Parade, and People. I continually translate complex stories into compelling messages that resonate with journalists and audiences alike. I lead cross-functional teams, monitor industry trends, and craft press materials that support executive thought leadership and brand visibility. I’m passionate about helping brands protect reputation, navigate crises with clarity, and grow through proactive communications that spark awareness and trust.…Hi, I’m Suzi Prokell, a Public & Media Relations Specialist with a track record of elevating client brands through strategic PR campaigns and masterful media pitching. I’m known for speed and precision in securing earned media coverage across leading outlets such as Forbes, Bloomberg, NBC, Scripps News, USA Today, TODAY, Parade, and People. I continually translate complex stories into compelling messages that resonate with journalists and audiences alike. I lead cross-functional teams, monitor industry trends, and craft press materials that support executive thought leadership and brand visibility. I’m passionate about helping brands protect reputation, navigate crises with clarity, and grow through proactive communications that spark awareness and trust.

Suzi Prokell

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Hi, I’m Suzi Prokell, a Public & Media Relations Specialist with a track record of elevating client brands through strategic PR campaigns and masterful media pitching. I’m known for speed and precision in securing earned media coverage across leading outlets such as Forbes, Bloomberg, NBC, Scripps News, USA Today, TODAY, Parade, and People. I continually translate complex stories into compelling messages that resonate with journalists and audiences alike. I lead cross-functional teams, monitor industry trends, and craft press materials that support executive thought leadership and brand visibility. I’m passionate about helping brands protect reputation, navigate crises with clarity, and grow through proactive communications that spark awareness and trust.…Hi, I’m Suzi Prokell, a Public & Media Relations Specialist with a track record of elevating client brands through strategic PR campaigns and masterful media pitching. I’m known for speed and precision in securing earned media coverage across leading outlets such as Forbes, Bloomberg, NBC, Scripps News, USA Today, TODAY, Parade, and People. I continually translate complex stories into compelling messages that resonate with journalists and audiences alike. I lead cross-functional teams, monitor industry trends, and craft press materials that support executive thought leadership and brand visibility. I’m passionate about helping brands protect reputation, navigate crises with clarity, and grow through proactive communications that spark awareness and trust.

Available to hire

Hi, I’m Suzi Prokell, a Public & Media Relations Specialist with a track record of elevating client brands through strategic PR campaigns and masterful media pitching. I’m known for speed and precision in securing earned media coverage across leading outlets such as Forbes, Bloomberg, NBC, Scripps News, USA Today, TODAY, Parade, and People. I continually translate complex stories into compelling messages that resonate with journalists and audiences alike.

I lead cross-functional teams, monitor industry trends, and craft press materials that support executive thought leadership and brand visibility. I’m passionate about helping brands protect reputation, navigate crises with clarity, and grow through proactive communications that spark awareness and trust.

Skills

Copywriting

Brand Identity

Experience Level

Copywriting

Expert

Brand Identity

Intermediate

Language

English

Fluent

Work Experience

Publicist / Media Relations Specialist at Prokell Publicity, Inc.

January 1, 2009 - November 25, 2025

Develop and execute strategic PR campaigns to elevate brand visibility, identify trending topics, and create press materials and media pitches. Maintain a broad network of media contacts resulting in coverage in outlets such as Forbes, Bloomberg, NBC, Scripps News, USA Today, TODAY, Parade, and People. Collaborate with and lead account teams; consistently praised for speed, precision, and effectiveness in securing earned media coverage.

Media & Analyst Relations Specialist at McCoin & Smith Communications

December 31, 2008 - December 31, 2008

Provided media and analyst relations for a portfolio of high-technology clients; secured bylined articles, media and analyst tours, speaking engagements, and C-Suite and thought leadership campaigns.

Media Relations Manager at Victory Marketing Communications

December 31, 2007 - December 31, 2007

Public relations and media relations for healthcare and financial services clients, including HCA North Texas, Medical City Dallas, Weaver & Tidwell, and PlainsCapital Bank; executed C-Suite and thought leadership campaigns, awards, speaking engagements, and crisis communications.