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Hi, I’m Nadia Tan, a narrator and scriptwriter with a background in communications and a love for storytelling that resonates. I’m passionate about purpose, people, and stories. Over the years I’ve built a diverse career in copywriting, content strategy, and content creation across agencies and brands including Castlery, Tang’s, GBM, and GBM-affiliated campaigns. I’ve led content strategy, editorial calendars, and influencer collaboration efforts, always aiming to craft authentic, audience-focused content that drives brand awareness and engagement.…Hi, I’m Nadia Tan, a narrator and scriptwriter with a background in communications and a love for storytelling that resonates. I’m passionate about purpose, people, and stories. Over the years I’ve built a diverse career in copywriting, content strategy, and content creation across agencies and brands including Castlery, Tang’s, GBM, and GBM-affiliated campaigns. I’ve led content strategy, editorial calendars, and influencer collaboration efforts, always aiming to craft authentic, audience-focused content that drives brand awareness and engagement.

Nadia Tan

Writer, Screenwriter, Voiceover Artist, +2

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Hi, I’m Nadia Tan, a narrator and scriptwriter with a background in communications and a love for storytelling that resonates. I’m passionate about purpose, people, and stories. Over the years I’ve built a diverse career in copywriting, content strategy, and content creation across agencies and brands including Castlery, Tang’s, GBM, and GBM-affiliated campaigns. I’ve led content strategy, editorial calendars, and influencer collaboration efforts, always aiming to craft authentic, audience-focused content that drives brand awareness and engagement.…Hi, I’m Nadia Tan, a narrator and scriptwriter with a background in communications and a love for storytelling that resonates. I’m passionate about purpose, people, and stories. Over the years I’ve built a diverse career in copywriting, content strategy, and content creation across agencies and brands including Castlery, Tang’s, GBM, and GBM-affiliated campaigns. I’ve led content strategy, editorial calendars, and influencer collaboration efforts, always aiming to craft authentic, audience-focused content that drives brand awareness and engagement.

Available to hire

Hi, I’m Nadia Tan, a narrator and scriptwriter with a background in communications and a love for storytelling that resonates. I’m passionate about purpose, people, and stories.

Over the years I’ve built a diverse career in copywriting, content strategy, and content creation across agencies and brands including Castlery, Tang’s, GBM, and GBM-affiliated campaigns. I’ve led content strategy, editorial calendars, and influencer collaboration efforts, always aiming to craft authentic, audience-focused content that drives brand awareness and engagement.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Content Strategist at Castlery

August 1, 2025 - August 1, 2025

Content Strategy: Possessing good analytical skills to incorporate customer insights into creative ideas. Assessing suitable marketing channel platforms that can effectively communicate creative ideas to target consumers. Campaign development including headlines, taglines, product descriptions, landing pages, eDMs, and paid social; Content Guardian role ensuring brand identity and tone of voice across outputs; Customer-centric content development; Seasonal product launches and cross-market campaigns (US, Canada, Australia, Singapore). Copywriting and editing for ad-hoc briefs; cross-team collaboration to ensure on-time delivery; long-form and short-form content aligned with business objectives and KPIs.

Senior Content Marketing Specialist at Gamut Design Pte Ltd

February 1, 2025 - February 1, 2025

Led copy, PR projects, and multi-channel content creation for a growing agency under Tang Holdings. Managed festival campaign photo shoot production, collaborating with photographers, talents, stylists, and internal teams to deliver on-brand assets. Produced both long-form and short-form writing, including press releases across various verticals; scheduled content calendars; collaborated across teams for campaign execution. Built data-driven, trend-informed content strategies and measured outcomes to optimize future campaigns.

Content Creator / In-House Guardian at TANGS

May 1, 2022 - May 1, 2022

Brand’s In-House Guardian: Led the creative direction and managed the monthly content calendar for eDM and web editorial content (TANGS Edit) themes. Produced promotional content for Danish Design Co. and KuhL Home IG/FB pages; collaborated with designers, photographers, and social teams; ensured consistency across brand voice and visual identity.

Content Writer (Freelance) at Great British Mag (GBM)

March 1, 2020 - March 1, 2020

Wrote and published SEO-friendly web articles; planned and implemented online marketing strategies; created promotional content for GBM’s channels; contributed to digital editorial projects and cross-platform content.