I'm a Web Developer with 5+ years of experience building, customizing, and optimizing customer-facing web applications and e-commerce experiences, including Shopify-based storefronts. I specialize in HTML, CSS, JavaScript, Liquid templating, responsive design, and modern frameworks like Vue and React. I focus on data-driven UI improvements, A/B testing, and collaborating with Marketing, Product, and Engineering to drive conversion, performance, and usability. I deliver high-quality, reusable code and work closely with cross-functional teams to resolve production issues across multiple properties, maintaining a strong emphasis on accessibility, performance, and delightful user experiences.

Danielle Hayes

I'm a Web Developer with 5+ years of experience building, customizing, and optimizing customer-facing web applications and e-commerce experiences, including Shopify-based storefronts. I specialize in HTML, CSS, JavaScript, Liquid templating, responsive design, and modern frameworks like Vue and React. I focus on data-driven UI improvements, A/B testing, and collaborating with Marketing, Product, and Engineering to drive conversion, performance, and usability. I deliver high-quality, reusable code and work closely with cross-functional teams to resolve production issues across multiple properties, maintaining a strong emphasis on accessibility, performance, and delightful user experiences.

Available to hire

I’m a Web Developer with 5+ years of experience building, customizing, and optimizing customer-facing web applications and e-commerce experiences, including Shopify-based storefronts. I specialize in HTML, CSS, JavaScript, Liquid templating, responsive design, and modern frameworks like Vue and React. I focus on data-driven UI improvements, A/B testing, and collaborating with Marketing, Product, and Engineering to drive conversion, performance, and usability.

I deliver high-quality, reusable code and work closely with cross-functional teams to resolve production issues across multiple properties, maintaining a strong emphasis on accessibility, performance, and delightful user experiences.

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Experience Level

Expert
Expert
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Expert
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Intermediate
Intermediate
Intermediate
Intermediate
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Language

Work Experience

Independent Web Developer & UX Designer at Freelance
March 1, 2021 - Present
Designed, customized, and maintained Shopify-based direct-to-consumer webstores, supporting branded product catalogs, promotions, and seasonal campaigns. Developed and modified Shopify themes and Liquid templates to implement custom layouts, dynamic content blocks, and marketing-driven UI requirements. Optimized product pages, collection pages, navigation, and cart flows, contributing to measured increases in conversion rates (8–15%) across multiple client stores. Partnered with Marketing to execute content updates, landing pages, promotional banners, and merchandising within tight timelines. Implemented A/B test variations and applied insights to improve engagement and checkout completion. Improved site performance and mobile experience by optimizing images, scripts, and theme structure, reducing average page load times by 20–30%. Integrated Shopify apps for analytics, promotions, reviews, and engagement while ensuring theme compatibility and performance. Troubleshot and resolved
Technology Analyst / Full Stack Developer at Infosys
August 1, 2017 - Present
Developed and maintained enterprise web applications supporting 1,000+ daily users across internal platforms. Migrated legacy JavaScript codebases to Vue 3 (Composition API) and Vite, improving load times by ~35% and simplifying builds. Collaborated with UX and Product teams to maintain consistent design systems across multiple applications. Implemented frontend test coverage using Cypress and Vitest, reducing critical production defects by ~25%. Worked within Agile workflows using Jira and Bitbucket to deliver features on schedule.
Java Developer Cohort at Eleven Fifty Academy
September 1, 2016 - August 1, 2017
Developed Java web applications using Spring and Maven, integrated with RESTful APIs. Built responsive frontend interfaces with HTML, CSS, and JavaScript. Collaborated in Agile team environments using Git for version control.

Education

Bachelor's Degree at Indiana University - Purdue University
January 11, 2030 - November 25, 2025

Qualifications

UX Design Certificate
January 11, 2030 - November 25, 2025
Frontend Developer — HackerRank
January 11, 2030 - November 25, 2025
Software Engineer – HackerRank
April 1, 2025 - January 19, 2026

Industry Experience

Software & Internet, Professional Services, Education, Retail, Media & Entertainment