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I'm a Creative and versatile Digital Marketing & Web Design professional with over 8 years of experience across paid media, web design, branding, and content development. I help brands tell their stories through purposeful design and data-informed digital experiences that drive growth. I’m passionate about purpose-driven design, brand storytelling, and creating meaningful digital experiences that help businesses grow.…I'm a Creative and versatile Digital Marketing & Web Design professional with over 8 years of experience across paid media, web design, branding, and content development. I help brands tell their stories through purposeful design and data-informed digital experiences that drive growth. I’m passionate about purpose-driven design, brand storytelling, and creating meaningful digital experiences that help businesses grow.

Rodrigo Herrería

Marketing Strategist, Social Media Freelancer, Marketing Analyst, +2

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I'm a Creative and versatile Digital Marketing & Web Design professional with over 8 years of experience across paid media, web design, branding, and content development. I help brands tell their stories through purposeful design and data-informed digital experiences that drive growth. I’m passionate about purpose-driven design, brand storytelling, and creating meaningful digital experiences that help businesses grow.…I'm a Creative and versatile Digital Marketing & Web Design professional with over 8 years of experience across paid media, web design, branding, and content development. I help brands tell their stories through purposeful design and data-informed digital experiences that drive growth. I’m passionate about purpose-driven design, brand storytelling, and creating meaningful digital experiences that help businesses grow.

Available to hire

I’m a Creative and versatile Digital Marketing & Web Design professional with over 8 years of experience across paid media, web design, branding, and content development. I help brands tell their stories through purposeful design and data-informed digital experiences that drive growth.

I’m passionate about purpose-driven design, brand storytelling, and creating meaningful digital experiences that help businesses grow.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Freelance Digital Marketing & Web Design at Australia & Latin America (Freelance)

June 1, 2018 - November 26, 2025

End-to-end digital marketing, brand development and web design services for clients across Australia and Latin America. Redesigned Compass Tours website, created branding assets and marketing collateral, built landing pages, executed UX reviews, and established a social media presence; delivered SEO-ready content and analytics-driven improvements.

Digital Marketing & Content Specialist at Compass Tours

July 1, 2023 - November 26, 2025

Led online marketing strategy, content creation, and digital design for a travel brand; oversaw web redesign, landing pages, and branding; contributed to UX improvements and CRM-ready content.

Paid Media Senior/Manager at Shake Again

October 1, 2022 - October 1, 2022

Managed paid media campaigns for Argentinian client, focusing on ROAS optimization and channel growth.

Paid Media Specialist at 5 Watts

June 1, 2021 - June 1, 2021

Led paid media strategy and execution for Argentinian clients, including Meta Ads, Google Ads and landing page optimization; delivered weekly and monthly performance reports.

Paid Media Specialist at CROtech Lab

March 1, 2020 - March 1, 2020

Designed and executed paid media campaigns with focus on lead generation and ROI; performed A/B tests; collaborated with marketing and design teams.