Freelance Content Strategist & Copywriter at Flow Content

Created compelling copy and storytelling that reflect brand values, connecting with customers and producing impactful content campaigns, including web copy, podcasts, blogs, and advertising materials. Developed tailored SEO and email content strategies to increase visibility and engagement across blogs and brand websites. Used tools such as Ahrefs, Google Search Console and Google Analytics to identify trends and optimise content for search engines, to improve organic traffic and rankings.

Volunteer Writer/Strategist at The Climate

Developed and executed the editorial strategy for The Climate, collaborating with a team of writers, researchers, and subject matter experts to produce high-quality, engaging content that educates and inspires readers. Managed the publication schedule, ensuring timely delivery of content and staying relevant to the evolving climate landscape. Leveraged social media channels and email marketing to amplify The Climate's content and engage a broader audience.

Editorial Content Manager at Student Beans

Led the editorial SEO strategy for the blog, increasing sessions by 84% YoY from 2023-24. Led editorial rebranding efforts with the new brand tagline 'Save. Strive. Thrive' and highlighted the company’s mission through tone of voice and messaging. Created OOH copy for Freshers campaigns across university halls, public transport, and billboards. Managed and produced the Student Beans podcast, 'I'd Quit But I'm Broke', ranking #5 in Apple Podcasts Careers charts. Researched trends and collaborated with social, design, email and PR teams to produce impactful content reaching thousands of students daily. Led a remote team of three content executives plus freelancers to produce high-quality long-form content that is inclusive and thought-provoking.