Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Gordon Wilson, founder of Ollo based in the United Kingdom. I help businesses leverage Gen AI to radically improve customer experience and productivity, drawing on a career rooted in Marketing and Finance and ACA qualification. I focus on AI consulting, automation strategy and implementation, translating complex technology into practical business value. I've built and advised on AI-enabled products and learning platforms, produced webinars and case studies, and authored a book on AI and automation strategy to help business leaders adopt these technologies. I enjoy turning ambitious ideas into fast, safe, and cost-effective workflows that people love to use.…I'm Gordon Wilson, founder of Ollo based in the United Kingdom. I help businesses leverage Gen AI to radically improve customer experience and productivity, drawing on a career rooted in Marketing and Finance and ACA qualification. I focus on AI consulting, automation strategy and implementation, translating complex technology into practical business value. I've built and advised on AI-enabled products and learning platforms, produced webinars and case studies, and authored a book on AI and automation strategy to help business leaders adopt these technologies. I enjoy turning ambitious ideas into fast, safe, and cost-effective workflows that people love to use.

Gordon Wilson

AI Strategy Consultant, Marketing Strategist, Marketing Consultant, +2





I'm Gordon Wilson, founder of Ollo based in the United Kingdom. I help businesses leverage Gen AI to radically improve customer experience and productivity, drawing on a career rooted in Marketing and Finance and ACA qualification. I focus on AI consulting, automation strategy and implementation, translating complex technology into practical business value. I've built and advised on AI-enabled products and learning platforms, produced webinars and case studies, and authored a book on AI and automation strategy to help business leaders adopt these technologies. I enjoy turning ambitious ideas into fast, safe, and cost-effective workflows that people love to use.…I'm Gordon Wilson, founder of Ollo based in the United Kingdom. I help businesses leverage Gen AI to radically improve customer experience and productivity, drawing on a career rooted in Marketing and Finance and ACA qualification. I focus on AI consulting, automation strategy and implementation, translating complex technology into practical business value. I've built and advised on AI-enabled products and learning platforms, produced webinars and case studies, and authored a book on AI and automation strategy to help business leaders adopt these technologies. I enjoy turning ambitious ideas into fast, safe, and cost-effective workflows that people love to use.

Available to hire

I’m Gordon Wilson, founder of Ollo based in the United Kingdom. I help businesses leverage Gen AI to radically improve customer experience and productivity, drawing on a career rooted in Marketing and Finance and ACA qualification. I focus on AI consulting, automation strategy and implementation, translating complex technology into practical business value.

I’ve built and advised on AI-enabled products and learning platforms, produced webinars and case studies, and authored a book on AI and automation strategy to help business leaders adopt these technologies. I enjoy turning ambitious ideas into fast, safe, and cost-effective workflows that people love to use.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

French

Beginner

German

Beginner

Spanish; Castilian

Beginner

Work Experience

Founder at Ollo

February 1, 2022 - November 26, 2025

Multiple projects operating as an AI consultant. Built an AI-generated courses learning website ollo.com; worpra.com, an analytics app using AI; produced several GPT Store coaching apps with USP prompting; working on safety case writing using on-prem hosted LLMs for an energy consultancy. Built numerous agentic systems using Autogen or crewAI including advanced RAG and voice input/output capabilities. Focused on faster, cheaper, better, and safer workflows.

Senior Demand Gen Manager at Blackhawk Network

January 31, 2022 - January 31, 2022

Drove demand generation across four UK LOBs with a £2.6M budget; led seven reports and collaborated with EMEA senior leadership and US marketing; delivered a new website with improved UX; aligned media campaigns with content to improve quality scores and conversion; raised SQL leads by 50% in five months; identified phone and chat leads as higher value channels and optimized CTAs to increase MQL share.

Demand Gen Manager – Dun & Bradstreet at Dun & Bradstreet

December 31, 2020 - December 31, 2020

Led demand generation for Finance LOB with a $2.2M global budget; built end-to-end reporting and insights using BI dashboards, Marketo and SFDC; implemented a segmented data-driven strategy with propensity modelling, ABM and engagement/intent focus; exceeded UK lead goals by 28% and US goals by 46%; optimized paid search with new audience targeting for higher inquiries.

UK Digital Marketing Manager at IFS

December 31, 2019 - December 31, 2019

Developed digital strategy to maximise leads for global enterprise software; transitioned marketing automation from Pardot to Marketo; collaborated with The Times Raconteur to access new prospects; produced engaging content with thought leaders, including videos and interactive charts; led local campaigns and integrated winning content with the IFS site to drive thousands of prospects.

Director at Quesit

December 31, 2017 - December 31, 2017

Developed and sold Live Chat & Virtual Assistant cloud customer service applications; achieved 5,000+ users; built in HTML5/JavaScript/C#/CSS; leveraged content marketing, SEO-friendly blogs and videos to drive newsletter subscriptions; increased conversion rates by 50% with HubSpot marketing automation.

Head of Digital EMEA, Collaboration Software at Cisco

December 31, 2011 - December 31, 2011

Drove EMEA online sales, marketing, and support platforms for WebEx; ensured the WebEx online product was fit for EMEA markets and guided agile teams; owned EMEA online KPIs influencing US/APAC strategy; managed EU P&L and metrics including sales, ROI, retention and NPS. Led a high-performing team with coaching and development; expanded the low-touch Buy Online channel and achieved significant conversion improvements. Led international website upgrades and pan-European LinkedIn awards.