Available to hire
Hello! I’m Beebe Xia, a passionate copywriter and content strategist with years of experience in brand marketing. I believe that words have the power to connect and engage, and I strive to craft messages that resonate with audiences. My work primarily focuses on growth lifecycle strategies, helping brands find their voice and tell their stories effectively. Outside of writing, I enjoy exploring new cultures through food and literature.
Skills
Experience Level
Expert
Work Experience
Copy Lead for Growth, Product, & Shopper Creative at Instacart
May 1, 2025 - May 1, 2025Lead a team of writers in executing 1000+ growth assets per year, from emails to digital ads. Create A/B testing cadences to boost engagement & revenue growth. Build voice & tone guides and growth best practices.
Sr. Copywriter & UX Writer at Shipt
April 1, 2021 - April 1, 2021Lead creative for product launches, creating in-app content and GTM marketing creative. Create UX flows for various customer interactions and support major marketing initiatives.
Copywriter at Eat24 (Yelp & Grubhub)
August 1, 2018 - August 1, 2018Champion the brand’s ethos through engaging emails, viral blogs, and creative content. Manage editorial calendar and lead A/B testing.
Copywriter at HERO Marketing
January 1, 2016 - January 1, 2016Lead copywriter for various brands across print, digital, and OOH. Build and maintain brand guides.
Education
M.F.A Creative Writing at University of San Francisco
January 1, 2017 - January 1, 2019B.A. English Literature at University of California, Berkeley
January 1, 2013 - January 1, 2017Qualifications
Skills
Experience Level
Expert
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