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Hello! I’m Xinyi Xu, a marketing and events professional with 3+ years of experience coordinating high-profile conferences, expos, and film festivals across technology, culture, and entertainment sectors in Macau and Mainland China. I’ve collaborated with global brands, government departments, and international talent to deliver engaging experiences and impactful campaigns. I’m an outgoing, multilingual team player who thrives in fast-paced environments. I enjoy driving cross-functional collaborations, bilingual hosting, and optimizing workflows to maximize project outcomes. I’m currently pursuing an MSc in Marketing Science at Nanyang Technological University, Singapore, and I’m excited to apply data-driven marketing and creative event strategies to grow brands and audiences.…Hello! I’m Xinyi Xu, a marketing and events professional with 3+ years of experience coordinating high-profile conferences, expos, and film festivals across technology, culture, and entertainment sectors in Macau and Mainland China. I’ve collaborated with global brands, government departments, and international talent to deliver engaging experiences and impactful campaigns. I’m an outgoing, multilingual team player who thrives in fast-paced environments. I enjoy driving cross-functional collaborations, bilingual hosting, and optimizing workflows to maximize project outcomes. I’m currently pursuing an MSc in Marketing Science at Nanyang Technological University, Singapore, and I’m excited to apply data-driven marketing and creative event strategies to grow brands and audiences.

Xinyi Xu

Digital Marketer, Marketing Strategist, Project Manager, +2

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Hello! I’m Xinyi Xu, a marketing and events professional with 3+ years of experience coordinating high-profile conferences, expos, and film festivals across technology, culture, and entertainment sectors in Macau and Mainland China. I’ve collaborated with global brands, government departments, and international talent to deliver engaging experiences and impactful campaigns. I’m an outgoing, multilingual team player who thrives in fast-paced environments. I enjoy driving cross-functional collaborations, bilingual hosting, and optimizing workflows to maximize project outcomes. I’m currently pursuing an MSc in Marketing Science at Nanyang Technological University, Singapore, and I’m excited to apply data-driven marketing and creative event strategies to grow brands and audiences.…Hello! I’m Xinyi Xu, a marketing and events professional with 3+ years of experience coordinating high-profile conferences, expos, and film festivals across technology, culture, and entertainment sectors in Macau and Mainland China. I’ve collaborated with global brands, government departments, and international talent to deliver engaging experiences and impactful campaigns. I’m an outgoing, multilingual team player who thrives in fast-paced environments. I enjoy driving cross-functional collaborations, bilingual hosting, and optimizing workflows to maximize project outcomes. I’m currently pursuing an MSc in Marketing Science at Nanyang Technological University, Singapore, and I’m excited to apply data-driven marketing and creative event strategies to grow brands and audiences.

Available to hire

Hello! I’m Xinyi Xu, a marketing and events professional with 3+ years of experience coordinating high-profile conferences, expos, and film festivals across technology, culture, and entertainment sectors in Macau and Mainland China. I’ve collaborated with global brands, government departments, and international talent to deliver engaging experiences and impactful campaigns.

I’m an outgoing, multilingual team player who thrives in fast-paced environments. I enjoy driving cross-functional collaborations, bilingual hosting, and optimizing workflows to maximize project outcomes. I’m currently pursuing an MSc in Marketing Science at Nanyang Technological University, Singapore, and I’m excited to apply data-driven marketing and creative event strategies to grow brands and audiences.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Marketing & Events Coordinator at C - Color Entertainment Co., Ltd

March 1, 2025 - March 1, 2025

Coordinated and executed multiple high-profile events, including a major food festival and several film premieres in Macau; managed stage design and talent coordination; hosted two press conferences; produced promotional videos; drafted post-event summaries to enhance brand visibility. Led collaboration between directors, hosts, and international talent to ensure seamless execution and impactful outcomes.

Integrated Marketing at Yinfinity Digital Technology Co., Ltd

August 1, 2024 - August 1, 2024

Planned and executed major private board meetings, including 'City Pulse: New Directions in Urban Consumption' and 'Deconstructing Fashion, Gaining Insight,' driving 10,000+ tweet views and meeting publicity targets. Spearheaded a sub-team of interns to optimise workflows and increase efficiency. Directed cross-industry collaboration with 20+ brands and government departments to expand market reach and brand impact.

Communication and Operations at SOLART Tech Industry Co., Ltd

June 1, 2024 - June 1, 2024

Spearheaded the organization of BEYOND EXPO 2024, collaborating with industry leaders to showcase visual tech innovations. Led a team of 4 to manage event logistics, ensuring a seamless participant experience and enhanced brand visibility. Represented the company at the expo, engaging with top executives and innovators to present products and identify market trends for future opportunities.

Journalist Intern at Macau Lotus Times

January 1, 2023 - January 1, 2023

Coordinated multilingual interviews with international delegates in Mandarin, English, and Cantonese; managed pre-event preparations and on-site media operations for the National Tour Macau Station; directed a multicultural team of 5+ producing televised and digital promotional content to boost event visibility.