Hi, I’m Aayu Kumar. I’m a results-driven Digital Marketing and SEO Specialist with over 2 years of experience optimizing websites and boosting organic traffic. I specialize in on-page SEO, keyword research, and content optimization, using tools such as Google Analytics 4, Google Search Console, SEMrush, Yoast SEO, and Screaming Frog. I completed my MSc in Digital Marketing and Analytics at Dublin Business School and have a proven track record of increasing website visibility and improving keyword rankings. I’ve managed 9+ websites, reduced bounce rates through content and site structure improvements, and driven social media engagement to build brand awareness. I’m excited to apply data-driven strategies to help brands grow online.

Aayu Kumar

Hi, I’m Aayu Kumar. I’m a results-driven Digital Marketing and SEO Specialist with over 2 years of experience optimizing websites and boosting organic traffic. I specialize in on-page SEO, keyword research, and content optimization, using tools such as Google Analytics 4, Google Search Console, SEMrush, Yoast SEO, and Screaming Frog. I completed my MSc in Digital Marketing and Analytics at Dublin Business School and have a proven track record of increasing website visibility and improving keyword rankings. I’ve managed 9+ websites, reduced bounce rates through content and site structure improvements, and driven social media engagement to build brand awareness. I’m excited to apply data-driven strategies to help brands grow online.

Available to hire

Hi, I’m Aayu Kumar. I’m a results-driven Digital Marketing and SEO Specialist with over 2 years of experience optimizing websites and boosting organic traffic. I specialize in on-page SEO, keyword research, and content optimization, using tools such as Google Analytics 4, Google Search Console, SEMrush, Yoast SEO, and Screaming Frog.

I completed my MSc in Digital Marketing and Analytics at Dublin Business School and have a proven track record of increasing website visibility and improving keyword rankings. I’ve managed 9+ websites, reduced bounce rates through content and site structure improvements, and driven social media engagement to build brand awareness. I’m excited to apply data-driven strategies to help brands grow online.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Hindi
Intermediate

Work Experience

Digital Marketer / SEO Specialist at Asian Institute of Medical Sciences
August 1, 2024 - August 1, 2024
Managed and optimized 9+ websites, increasing organic traffic. Applied on-page SEO strategies to improve SERP ranking for 50+ keywords. Reduced bounce rates by 20% by enhancing content and site structure. Scheduled 100+ social media posts, boosting engagement and brand awareness.
Web Developer & SEO Executive at Digifoxx India
June 1, 2023 - June 1, 2023
Developed and launched a responsive website (digifoxxindia.in), reducing load time by 25%. Improved site SEO score by 20% through optimized structure and keyword targeting.
Trainee Web Developer at Abacus Desk
December 1, 2022 - December 1, 2022
Implemented responsive design improvements for 3+ websites to enhance mobile UX. Updated content and graphics for consistent cross-device presentation.
Digital Marketer / SEO Specialist at Asian Institute of Medical Sciences
July 1, 2023 - August 1, 2024
Managed and optimized 9+ websites; implemented on-page SEO to improve SERP rankings for 50+ keywords; reduced bounce rates by 20% through content and site structure enhancements; scheduled 100+ social media posts to boost engagement and brand awareness.
Web Developer & SEO Executive at Digifoxx India
December 1, 2022 - June 1, 2023
Developed and launched a responsive website (digifoxxindia.in), reducing load time by 25%; improved site SEO score by 20% through optimized structure and keyword targeting.

Education

Master of Science (MSc) in Digital Marketing and Analytics at Dublin Business School, Ireland
January 1, 2024 - January 1, 2025
Bachelor of Computer Applications at IEC University, Himachal Pradesh, India
January 1, 2019 - January 1, 2022
Diploma in Electrical Engineering at Government Polytechnic, Sonipat, India
January 1, 2015 - January 1, 2018
MSc in Digital Marketing and Analytics at Dublin Business School
January 1, 2024 - January 1, 2025
Bachelor of Computer Applications at IEC University
January 1, 2019 - January 1, 2022
Diploma in Electrical Engineering at Government Polytechnic, Sonipat
January 1, 2015 - January 1, 2018

Qualifications

Google Ads App
January 1, 2025 - November 27, 2025
Google Analytics
January 1, 2025 - November 27, 2025
MERN Stack
January 1, 2023 - November 27, 2025
Website Designing
January 1, 2021 - November 27, 2025
Google Ads App
January 1, 2025 - November 28, 2025
Google Analytics
January 1, 2025 - November 28, 2025
MERN Stack (Ducat, New Delhi)
January 1, 2023 - November 28, 2025
Website Designing (NIELIT, Delhi)
January 1, 2021 - November 28, 2025

Industry Experience

Software & Internet, Media & Entertainment, Education, Professional Services, Other