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I am a digital content strategist and storyteller with 10+ years of building content ecosystems people actually remember. Based in Cape Town, I craft end-to-end content strategies for brands, bridging food, lifestyle, and home cooking with storytelling across Instagram, YouTube, and other platforms. My work spans concepting, scripting, production and platform distribution. I partner with brands on campaigns, influencer programs, and editorial calendars, and I’ve led initiatives across the Turkish market, travel, and lifestyle sectors, collaborating with brands in food, wellness, kitchenware, and lifestyle.…I am a digital content strategist and storyteller with 10+ years of building content ecosystems people actually remember. Based in Cape Town, I craft end-to-end content strategies for brands, bridging food, lifestyle, and home cooking with storytelling across Instagram, YouTube, and other platforms. My work spans concepting, scripting, production and platform distribution. I partner with brands on campaigns, influencer programs, and editorial calendars, and I’ve led initiatives across the Turkish market, travel, and lifestyle sectors, collaborating with brands in food, wellness, kitchenware, and lifestyle.

Cansu Elter Knaggs

Content Creator, Copywriter, Video Editor, +3

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I am a digital content strategist and storyteller with 10+ years of building content ecosystems people actually remember. Based in Cape Town, I craft end-to-end content strategies for brands, bridging food, lifestyle, and home cooking with storytelling across Instagram, YouTube, and other platforms. My work spans concepting, scripting, production and platform distribution. I partner with brands on campaigns, influencer programs, and editorial calendars, and I’ve led initiatives across the Turkish market, travel, and lifestyle sectors, collaborating with brands in food, wellness, kitchenware, and lifestyle.…I am a digital content strategist and storyteller with 10+ years of building content ecosystems people actually remember. Based in Cape Town, I craft end-to-end content strategies for brands, bridging food, lifestyle, and home cooking with storytelling across Instagram, YouTube, and other platforms. My work spans concepting, scripting, production and platform distribution. I partner with brands on campaigns, influencer programs, and editorial calendars, and I’ve led initiatives across the Turkish market, travel, and lifestyle sectors, collaborating with brands in food, wellness, kitchenware, and lifestyle.

Available to hire

I am a digital content strategist and storyteller with 10+ years of building content ecosystems people actually remember. Based in Cape Town, I craft end-to-end content strategies for brands, bridging food, lifestyle, and home cooking with storytelling across Instagram, YouTube, and other platforms.

My work spans concepting, scripting, production and platform distribution. I partner with brands on campaigns, influencer programs, and editorial calendars, and I’ve led initiatives across the Turkish market, travel, and lifestyle sectors, collaborating with brands in food, wellness, kitchenware, and lifestyle.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Turkish

Fluent

English

Fluent

Work Experience

Content Creator & Recipe Developer at That Kitchen

January 1, 2021 - November 27, 2025

Creator of That Kitchen, a YouTube documentary-style cooking project combining space storytelling and recipe creation.

Freelance Content Manager at Travelstart

December 31, 2021 - December 31, 2021

Developed long-form travel content for Kenya and Turkey markets; managed blog strategy, SEO-focused articles, destination guides, and digital storytelling.

Content Manager at Geziko (Travelstart)

December 31, 2014 - December 31, 2014

Created and managed blog and social media content for the Turkish market.

Digital Marketing Manager at Boyner Büyük Mağazacılık A.Ş.

December 31, 2016 - December 31, 2016

Managed digital marketing strategy including social media, digital PR, media planning, and email marketing.

Copywriter at Geziko, Istanbul

December 31, 2013 - December 31, 2013

Developed creative concepts, taglines, scripts, and campaign ideas for multiple brands.

Intern Copywriter at Lowe Istanbul

December 31, 2009 - December 31, 2009

Assisted senior creatives in campaign development and content writing.

Food Content Creator & Digital Storyteller at Independent / That Kitchen

January 1, 2021 - Present

Independent content creator focused on food, lifestyle, and home cooking storytelling for That Kitchen across Instagram and YouTube. Led content strategy and editorial planning, developed brand partnerships end-to-end, created short- and long-form content to boost engagement and retention, and collaborated with brands in food, wellness, kitchenware, and lifestyle. Built influencer collaborations and digital PR activities, and produced campaigns tailored for the Turkish market.

Digital Marketing Manager at Travelstart

January 1, 2016 - January 1, 2021

Led digital marketing across social media, email marketing, and online campaigns. Developed and executed content strategy, managed editorial calendars, and coordinated influencer campaigns and brand partnerships. Oversaw Turkish market initiatives and aligned campaigns with business goals; collaborated with creative agencies and internal stakeholders to optimize engagement and discoverability.

Content Manager at Boyner Büyük Mağazacılık A.Ş.

January 1, 2013 - January 1, 2014

Managed Turkish market content strategy and creation for retail brand Boyner; oversaw content production across channels and ensured alignment with brand guidelines and marketing campaigns.

Intern Copywriter at Lowe Istanbul

January 1, 2008 - January 1, 2009

Supported copywriting and creative teams; contributed to advertising and campaign materials.