I am a dynamic and creative professional who can work to my own initiative at managerial level as well as being a true team player. I excel at managing and developing projects and using a wide range of Marketing and Digital skills. I am adaptable, organised and diplomatic, and I am looking for a role that complements my skills. I am open to new and exciting opportunities due to possessing a number of transferable skills.

Michelle Bethune

I am a dynamic and creative professional who can work to my own initiative at managerial level as well as being a true team player. I excel at managing and developing projects and using a wide range of Marketing and Digital skills. I am adaptable, organised and diplomatic, and I am looking for a role that complements my skills. I am open to new and exciting opportunities due to possessing a number of transferable skills.

Available to hire

I am a dynamic and creative professional who can work to my own initiative at managerial level as well as being a true team player. I excel at managing and developing projects and using a wide range of Marketing and Digital skills.
I am adaptable, organised and diplomatic, and I am looking for a role that complements my skills. I am open to new and exciting opportunities due to possessing a number of transferable skills.

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Language

English
Fluent
French
Intermediate
German
Intermediate

Work Experience

Marketing Consultant at Quantum Media Consultancy
July 1, 2019 - November 27, 2025
Marketing projects including offline and online product launches, strategy and planning, client proposals, email marketing campaigns, cross-platform communications planning and social media management. Brand and proposition reviews, marketing workshops, digital product launches, Facebook and Instagram adverts, online networking events, website audits, lead generation and SEO, plus seasonal press, social media and radio campaigns for high-profile client. Sept 2021–Mar 2022 additionally involved TV production and digital campaigns for international clients, brand development for FMCG products, and internal communications including intranet sites and SharePoint page builds.
Account Director at Superflyboy Marketing Services
August 31, 2018 - August 31, 2018
Reviewed Shopify website for best practice; developed full marketing plan and strategy for launch of a streetwear brand; coordinated outsourced website work and proofed deliverables; advised third-party SEO agency, implemented email marketing plan, sourced data and coordinated a VA; created blog content and set up social media plans with platform links.
Account Director at Campfire Marketing
August 31, 2017 - August 31, 2017
Overall account lead with day-to-day contact across key areas; managed a team of 4; planned and organised yearly plans; managed budgets and resource allocation; provided governance through monthly meetings, status reports, and stakeholder communications; led GDPR compliance and staff training; oversaw live project delivery and reporting.
Client Services Manager at Brightsource-Lloyds Banking Group
October 31, 2016 - October 31, 2016
Managed client service/data team day-to-day; liaised with Lloyds Bank campaign stakeholders; managed new email marketing programmes; developed growth areas on the account; controlled project finances; planned resources and workload; contributed to strategic planning and reporting.
Lead Project Manager, Lloyds Banking Group - Rebrand at Tangible
September 30, 2013 - September 30, 2013
Led a 6-person team to coordinate rebranding across retail marketing collaterals; planned delivery of ~250 pieces from in-store brochures to branch leaflets; managed print production and scheduling.
Account Director/Project Manager at Havas EHS
April 30, 2013 - April 30, 2013
Implemented data-driven projects for Whitbread PLC; set up reporting suites; managed online activity and campaign data; built data tools and campaign databases; coordinated across teams to deliver campaign objectives.
Account Director at Blueberry Wave Ltd
December 31, 2012 - December 31, 2012
Led key accounts including Regus, Nestlé, PC World and others; wrote proposals and presentations; devised marketing plans for FMCG clients; introduced new products and data-driven campaigns; managed data cleansing, segmentation, and reporting; built marketing databases and conducted market research.
Sales & Marketing Exec. at Living Well Health Clubs (HO)
December 31, 2001 - December 31, 2001
Sales and marketing responsibilities within health club operations; contributed to marketing campaigns and member engagement.
Merchandiser at Next Retail Ltd
December 31, 1997 - December 31, 1997
Merchandising responsibilities in Central Milton Keynes; supported sales and visual presentation.
Marketing Consultant at Quantum Media Consultancy
March 1, 2022 - March 1, 2022
TV production and digital campaigns for international clients; brand development for well known FMCG products; full marketing mix for an established Pub/Café/Events venue; internal communications including intranet sites and SharePoint page builds.
Account Director at Superflyboy Marketing Services
August 1, 2018 - August 1, 2018
Reviewed Shopify website and best practice advice; full marketing plan and strategy for the launch of a streetwear brand; outsourced website build planned, checked, proofed, coordinated and delivered; coordinated SEO third party agency and advised on best practice marketing principles; led email data sourcing and third party introductions; blog articles written and uploaded; social media plans and shop links to platforms set up; managed outsourcing to a VA for efficiencies.
Account Director at Campfire Marketing
August 1, 2017 - August 1, 2017
Overall account lead with day-to-day contact with senior staff; people management of a 4-person team; planning and organising yearly plans; financial planning and budget sign-off; monthly status meetings, weekly status reports, and resource allocation; project plans and schedules; KPI reporting and stakeholder communications; training and guidance for new staff; GDPR stakeholder management.
Client Services Manager at Brightsource-Lloyds Banking Group
October 1, 2016 - October 1, 2016
Managing the client service/data team; liaising with multiple Lloyds contacts on campaigns; ensuring all mandatory communications are completed efficiently; project management of new email marketing programmes; financial control and resource planning; identifying new growth areas and managing workloads.
Lead Project Manager, Lloyds Banking Group - Rebrand at Tangible
September 1, 2013 - September 1, 2013
Lloyds bank’s rebrand involved a merger of TSB branches and overhaul of marketing collateral. Led a team of 6 to coordinate the project management of all Retail marketing collateral rebranding, strategically planning and delivering print and production for approx. 250 pieces from in-store brochures to branch leaflets.
Account Director/Project Manager at Havas EHS
April 1, 2013 - April 1, 2013
Data-driven projects for Whitbread PLC; set up Whitbread’s reporting suite for the data team and management reports; managed online activity and campaign strategy; built campaign marketing database and front-end data tool (Faststats).
Account Director at Blueberry Wave Ltd
January 1, 2012 - January 1, 2012
Led and oversaw key accounts (Regus, Nestlé, PC World, Virgin Holidays/Travel City Direct, Lornamead); managed account teams; wrote proposals and presentations; devised marketing plans and data-driven campaigns; data cleansing and segmentation; built a segmentation model on client databases; conducted research for brand development and product launches.
Marketing Manager at Archant - French Magazines
January 1, 2005 - January 1, 2005
Marketing management for Archant's French magazines; developed campaigns and brand communications across multiple channels.
Sales & Marketing Executive at Living Well Health Clubs (HO)
January 1, 2001 - January 1, 2001
Sales and marketing initiatives for health clubs; supported campaigns and promotions; built client relationships.
Merchandiser at Next Retail Ltd – Central Milton Keynes
January 1, 1997 - January 1, 1997
Merchandising responsibilities; product placement and store presentation.
Senior Sales Consultant at Next Retail Ltd – CMK
January 1, 1995 - January 1, 1995
Senior sales role; customer service and sales targets.
TV Production & Digital Campaigns Lead at Quantum Media Consultancy
March 1, 2022 - March 1, 2022
Managed TV production and digital campaigns for international clients; brand development for FMCG products; full marketing mix for a pub/café/events venue; internal communications including intranet and SharePoint page builds.
Lead Project Manager - Rebrand at Tangible
September 1, 2013 - September 1, 2013
Led Lloyds Bank rebrand project for retail marketing collateral, coordinating a 6-person team to deliver ~250 pieces from print to branch materials; strategic delivery and print production planning.
Sales & Marketing Executive at Living Well Health Clubs (Head Office)
December 31, 2001 - December 31, 2001
Sales and marketing responsibilities supporting health club network; contributed to marketing campaigns and member engagement initiatives.
Senior Sales Consultant at Next Retail Ltd
December 31, 1995 - December 31, 1995
Senior sales role with direct customer engagement and product promotion.
Maternity Leave
November 30, 2015 - November 30, 2015
Full-time maternity leave to care for family; returned to work with renewed focus on marketing and project leadership.
Marketing Consultant at Quantum Media Consultancy
September 1, 2021 - March 31, 2022
TV production and digital campaigns for international clients; brand development for FMCG products; full marketing mix for an established Pub/Café/Events venue; internal communications including Intranet sites and SharePoint page builds.
Client Services Manager at Brightsource-Lloyds Banking Group
November 1, 2015 - October 31, 2016
Managed the client service/data team; liaised with Lloyds Bank on campaigns; ensured mandatory communications were delivered efficiently; led new email marketing programmes; financial control and resource planning; people management.
Lead Project Manager, Rebrand at Tangible
September 1, 2013 - November 30, 2015
Lloyds Bank rebrand project: led a team to coordinate the marketing collateral rebrand; strategic planning and delivery of ~250 print pieces from in-store brochures to branch leaflets.
Account Director/Project Manager at Havas EHS
February 1, 2012 - April 30, 2013
Data-driven projects for Whitbread PLC; set up the data reporting suite; managed online activity and campaign data; built front-end data tools and campaign databases; multiline project coordination.
Account Director at Blueberry Wave Ltd
January 1, 2005 - December 31, 2012
Led key accounts (Regus, Nestlé, Nestlé Purina Petcare, PC World, Virgin Holidays/Travel City Direct, Lornamead); trained staff; created marketing plans; data and campaign management; introduced Faststats and Qlikview; data cleansing and segmentation; market research.
Sales & Marketing Executive at Living Well Health Clubs (HO)
January 1, 1998 - December 31, 2001
Sales and marketing responsibilities within health club operations.
Merchandiser at Next Retail Ltd – Central Milton Keynes
January 1, 1996 - December 31, 1997
Merchandising duties in retail environment.
Senior Sales Consultant at Next Retail Ltd – CMK
January 1, 1993 - December 31, 1995
Senior sales role with customer-focused service.
Marketing Consultant – TV Production & Campaigns at Quantum Media Consultancy
September 1, 2021 - March 1, 2022
TV production and digital campaigns for international clients; brand development for FMCG products; full marketing mix for a pub/café/events venue; internal communications including intranet sites and SharePoint page builds.
Account Director / Project Manager at Havas EHS
February 1, 2012 - April 30, 2013
Data-driven projects for Whitbread PLC; set up reporting suite; managed online activity and campaign tracking; built marketing database and Faststats front-end tools.
Full-Time Mother
September 1, 2013 - November 30, 2015
Maternity leave period focusing on family responsibilities; subsequently returned to professional roles.

Education

BA (HONS) Sociology/Marketing, Media and Cultural Studies at St. John Moores University
January 11, 2030 - November 27, 2025
A Levels at The Radcliffe School and Sixth Form College
January 11, 2030 - November 27, 2025
GCSEs at The Radcliffe School and Sixth Form College
January 11, 2030 - November 27, 2025
BA (HONS) Sociology/Marketing, Media and Cultural Studies at St. John Moores University
January 11, 2030 - November 27, 2025
A Levels at The Radcliffe School and Sixth Form College
January 11, 2030 - November 27, 2025
GCSEs at The Radcliffe School and Sixth Form College
January 11, 2030 - November 27, 2025
BA (Hons) Sociology/Marketing, Media and Cultural Studies at St. John Moores University
January 11, 2030 - November 27, 2025
A Levels in English Literature, History of Art and Sociology at The Radcliffe School and Sixth Form College
January 11, 2030 - November 27, 2025
GCSEs (including English, Maths, French and German) at The Radcliffe School and Sixth Form College
January 11, 2030 - November 27, 2025
BA (HONS) Sociology/Marketing, Media and Cultural Studies at St. John Moores University
January 11, 2030 - December 1, 2025
A Levels: English Literature, History of Art and Sociology at The Radcliffe School and Sixth Form College
January 11, 2030 - December 1, 2025
GCSEs at The Radcliffe School and Sixth Form College
January 11, 2030 - December 1, 2025
In House Training at Blueberry Wave Ltd
January 11, 2030 - December 1, 2025
BA (HONS) Sociology/Marketing, Media and Cultural Studies at St. John Moores University
January 11, 2030 - December 2, 2025
A Levels at The Radcliffe School and Sixth Form College
January 11, 2030 - December 2, 2025
GCSEs at The Radcliffe School and Sixth Form College
January 11, 2030 - December 2, 2025

Qualifications

In-house Training
January 11, 2030 - November 27, 2025
In House Training
January 11, 2030 - December 1, 2025
In House Training
January 11, 2030 - December 2, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Software & Internet, Other, Financial Services, Consumer Goods