Hi, I’m Mauricio Franco, a visual development artist based in London, Ontario. I specialize in character, prop, and environment design for video games and 2D/3D animation, creating turnarounds, expressions, and production-ready assets with a solid understanding of color theory. I pride myself on maintaining visual consistency with established project styles and collaborating closely with art directors and teams to contribute creative ideas and solutions. With over a decade of experience, I adapt to a variety of styles and creative requirements, delivering story-driven illustrations and assets that help shape engaging, stylized worlds. I’m comfortable working across the game and media pipeline—from concept art to asset delivery and UI elements—while staying focused on producing clear, compelling visuals that meet client objectives and audience needs.

Mauricio Franco

Hi, I’m Mauricio Franco, a visual development artist based in London, Ontario. I specialize in character, prop, and environment design for video games and 2D/3D animation, creating turnarounds, expressions, and production-ready assets with a solid understanding of color theory. I pride myself on maintaining visual consistency with established project styles and collaborating closely with art directors and teams to contribute creative ideas and solutions. With over a decade of experience, I adapt to a variety of styles and creative requirements, delivering story-driven illustrations and assets that help shape engaging, stylized worlds. I’m comfortable working across the game and media pipeline—from concept art to asset delivery and UI elements—while staying focused on producing clear, compelling visuals that meet client objectives and audience needs.

Available to hire

Hi, I’m Mauricio Franco, a visual development artist based in London, Ontario. I specialize in character, prop, and environment design for video games and 2D/3D animation, creating turnarounds, expressions, and production-ready assets with a solid understanding of color theory. I pride myself on maintaining visual consistency with established project styles and collaborating closely with art directors and teams to contribute creative ideas and solutions.

With over a decade of experience, I adapt to a variety of styles and creative requirements, delivering story-driven illustrations and assets that help shape engaging, stylized worlds. I’m comfortable working across the game and media pipeline—from concept art to asset delivery and UI elements—while staying focused on producing clear, compelling visuals that meet client objectives and audience needs.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Freelance Conceptual Artist at HELIX Games
March 31, 2025 - March 31, 2025
Designed main characters, props, and environments for HELIX Games as a freelance concept artist, creating exploration sketches, color studies, poses, and model sheets based on script direction and established visual style during early development.
Illustrator at Interrobang Newspaper (Fanshawe Student Union)
April 1, 2025 - April 1, 2025
Collaborated with editorial and creative teams to deliver clear, cohesive, and visually engaging artwork aligned with public-facing style and narrative direction. Designed editorial covers, layouts, and supporting visual assets for Interrobang and Navigator Magazine, enhancing audience engagement and brand consistency. Created original recurring characters for the FSU Foresters Friends comic, developing expressions, poses, and story-driven illustrations that strengthened the student union’s identity and community connection.
Creative Director / Graphic Designer / 2D Animator at Dos Pingué Studio
December 31, 2023 - December 31, 2023
Led the creation of brand identities for organizations such as FIA ES and projects by UN OPS and World Vision, improving brand positioning in national and international markets. Developed marketing and communications pieces across digital and print formats, applying strong visual design to meet client objectives and public engagement needs. Directed meetings with institutions' project managers for design reviews, gathered feedback to improve and incorporate design modifications and explanatory graphics. Created 2D animated assets and UI for content creators such as Franky Monkey and Cocinando con Ely, and for the FIA ES movie festival summit.
Graphic Design Consultant at CONAMYPE
December 31, 2019 - December 31, 2019
Created brand identities for small and medium-sized businesses, increasing their market visibility and recognition. Advised entrepreneurs on branding implementation strategies for improving visibility at events, on social media, and at points of sale.

Education

Diploma in Video Game Design (3-year program) at Fanshawe College
January 1, 2023 - June 1, 2025
Dean's Honour Roll at Fanshawe College
January 1, 2025 - January 1, 2025
Bachelor of Graphic Design (5-year program) at Dr. José Matías Delgado University
January 1, 2004 - May 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Media & Entertainment, Education, Professional Services