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I'm a former professional athlete turned brand and media strategist who has embraced the full spectrum of social media—from collaborating with leading companies to build brand awareness and foster interactive communities, to growing my own athletic and business platforms to over 100K combined followers. I grow communities through authentic storytelling and consistent engagement, drive cross-platform content strategies, and manage partnerships that scale impact. I love turning data into action, and shaping brands that inspire and empower people.…I'm a former professional athlete turned brand and media strategist who has embraced the full spectrum of social media—from collaborating with leading companies to build brand awareness and foster interactive communities, to growing my own athletic and business platforms to over 100K combined followers. I grow communities through authentic storytelling and consistent engagement, drive cross-platform content strategies, and manage partnerships that scale impact. I love turning data into action, and shaping brands that inspire and empower people.

Megan Reardon

PRO

Social Media Manager, Brand Strategist, Content Creator, +5

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I'm a former professional athlete turned brand and media strategist who has embraced the full spectrum of social media—from collaborating with leading companies to build brand awareness and foster interactive communities, to growing my own athletic and business platforms to over 100K combined followers. I grow communities through authentic storytelling and consistent engagement, drive cross-platform content strategies, and manage partnerships that scale impact. I love turning data into action, and shaping brands that inspire and empower people.…I'm a former professional athlete turned brand and media strategist who has embraced the full spectrum of social media—from collaborating with leading companies to build brand awareness and foster interactive communities, to growing my own athletic and business platforms to over 100K combined followers. I grow communities through authentic storytelling and consistent engagement, drive cross-platform content strategies, and manage partnerships that scale impact. I love turning data into action, and shaping brands that inspire and empower people.

Available to hire

Long Beach, United States

I’m a former professional athlete turned brand and media strategist who has embraced the full spectrum of social media—from collaborating with leading companies to build brand awareness and foster interactive communities, to growing my own athletic and business platforms to over 100K combined followers.

I grow communities through authentic storytelling and consistent engagement, drive cross-platform content strategies, and manage partnerships that scale impact. I love turning data into action, and shaping brands that inspire and empower people.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

CRM

Intermediate

Language

English

Fluent

Work Experience

Head Trainer at The Fit House

May 1, 2023 - Present

Lead and develop a team of 10 coaches, managing onboarding, scheduling, and performance objectives. Establish and enforce training and service standards that enhance client experience. Direct marketing initiatives including content creation and community engagement. Leverage Mindbody software for membership management and performance tracking. Handle member communication, gym operations, and strategic business decisions.

Social Media Manager & Athlete Partnerships at btwb

March 15, 2022 - September 26, 2025

Managed all social media for btwb and The Varied Not Random podcast, engaging 250K+ followers. Created long- and short-form content including reels, tutorials, and app visuals. Directed athlete partnerships—negotiating contracts, setting posting guidelines, and tracking metrics. Produced and managed email marketing campaigns to 250K+ subscribers. Led btwb’s Rogue Invitational activation—coordinating booth design, partnerships, and media coverage.

Master Coach at Spartan Training

December 31, 2021 - December 30, 2022

Served as a featured Master Coach for Spartan’s global fitness app and media channels. Designed and led diverse workouts showcased digitally to global audiences. Contributed to program development ensuring quality and consistency. Competed in the Spartan Games, an elite multi-sport event featuring top athletes worldwide.

Founder & President at Wags and Weights

December 28, 2013 - December 26, 2021

Founded and scaled Wags and Weights, a fitness lifestyle and e-commerce brand generating $500K+ in sales. Managed daily operations, logistics, sales, customer service, and content creation. Oversaw athlete collaborations and social media reach across 65K+ followers. Partnered with national animal rescues, donating a portion of proceeds to adoption initiatives. Balanced creative direction and data-driven strategy to grow community engagement and revenue.