Available to hire
I’m Shruti Sawant, a results-driven digital marketing professional with 6+ years’ experience in B2C and B2B marketing across SEO, AEO/GEO, PPC, social media and digital communications. I drive demand through accessible, data-driven campaigns and manage cross-functional projects across PPC, SEO, social and customer success teams in hybrid working environments.
I am known for research-based continuous improvement, strong communication and presentation skills, and the ability to collaborate with PPC, SEO, social and customer success teams in hybrid working environments. I also have experience delivering accessibility improvements, inclusive UX, and data-driven optimization using tools like Salesforce, HubSpot, WordPress, Strapi, and Google Analytics.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
B2B Digital Marketer and Content Strategist (Contract) at Nexus Inclusion (SaaS)
January 1, 2015 - November 28, 2025Led digital accessibility improvements for a SaaS accessibility platform, achieving 98% WCAG AA compliance across audits. Created and managed a social-media-first content strategy based on SEO/AA/GEO targeting, increasing engagement by 45% MoM. Boosted demand generation by 15% via UX upgrades and 30% conversions with accessible content. Collaborated with PPC, SEO and social teams on website go-live projects, on-page optimisation and technical SEO enhancements. Conducted ongoing research into digital marketing best practices and shared growth ideas with the digital operations and customer success teams. Measured campaign performance through continuous A/B testing and analytics, reporting results to stakeholders. Trained internal teams on inclusive design principles and accessibility tools. Utilised Strapi CMS to align web content and UX elements with accessibility standards, improving user satisfaction by 65%. Led multi-platform engagement, published content, and tracked accessibility K
Marketing Communications Specialist at Ronspot
December 1, 2024 - December 1, 2024Led global SEO content and EMEA/APAC asset development, increasing engagement and visibility. Managed Google Ads and hybrid display campaigns, improving ROI by 17% and marketing efficiency by 20%. Managed paid social advertising on Meta platforms to generate leads and grow brand awareness. Built WordPress landing pages and accessible digital assets to boost leads. Collaborated with digital strategy and customer success teams to identify growth opportunities and implement digital best practices. Optimised websites and landing pages via A/B testing, tracking and digital collaboration.
Digital Program Manager at Digital Marketing Institute (DMI)
July 1, 2022 - July 1, 2022Integrated Salesforce and Marketo CRM, enhancing analytics and boosting customer retention by 28%. Monitored ad performance and analysed data, boosting ROI by 20% with Tableau optimised visuals. Oversaw content publishing across CMS platforms, ensuring consistency and on-brand messaging. Developed digital strategy and measurement frameworks tracking paid/organic KPIs for SMEs, improving ROI by 25%. Managed cross-functional teams to deliver digital marketing projects in a hybrid working environment. Optimised web properties for improved SEO, increasing organic rankings and traffic by 40%. Collaborated with design and content teams to ensure brand consistency and visual appeal.
Website and Digital Marketing Executive at HDFC Credila Finance Ltd.
August 1, 2019 - August 1, 2019Managed social media advertising, increasing audience engagement and followers by 26%. Executed email and Marketo ad campaigns, boosting monthly engagement consistently. Enhanced website performance via A/B testing, UX improvements and client communication to boost sales and leads. Boosted conversions 48% by designing accessible websites and data-driven marketing campaigns. Supported SEO and PPC teams by implementing on-page optimisation and technical SEO improvements.
B2B Digital Marketer and Content Strategist (Contract) at Nexus Inclusion
January 1, 2025 - PresentLed digital accessibility improvements for a SaaS accessibility platform, achieving 98% WCAG AA compliance across audits. Created and managed a social media-first content strategy based on SEO, AEO, GEO increasing engagement by 45% MoM. Boosted demand generation by 15% via UX upgrades and 30% conversions with accessible content. Collaborated with PPC, SEO and social teams on website go-live projects, on-page optimisation and technical SEO enhancements. Conducted ongoing research into digital marketing best practices and shared growth ideas with the digital operations and customer success teams. Measured campaign performance through continuous A/B testing and analytics, reporting results to stakeholders. Trained internal teams on inclusive design principles and accessibility tools. Utilised Strapi CMS to align web content and UX elements with accessibility standards, improving user satisfaction by 65%. Led multi-platform engagement, published content, and tracked accessibility KPIs via
Marketing Communications Specialist at Ronspot
July 1, 2022 - December 1, 2024Led global SEO content and EMEA/APAC asset development, increasing engagement and visibility. Managed Google Ads and hybrid display campaigns, improving ROI by 17% and marketing efficiency by 20%. Managed paid social advertising on Meta platforms to generate leads and grow brand awareness. Built WordPress landing pages and accessible digital assets to boost leads. Collaborated with digital strategy and customer success teams to identify growth opportunities and implement digital best practices. Optimised websites and landing pages via A/B testing, tracking and digital collaboration.
Digital Program Manager at Digital Marketing Institute (DMI)
August 1, 2020 - July 1, 2022Integrated Salesforce and Marketo CRM, enhancing analytics and boosting customer retention by 28%. Monitored ad performance and analysed data, boosting ROI 20% with Tableau-optimised visuals. Oversaw content publishing across CMS platforms, ensuring consistency and on-brand messaging. Developed digital strategy and measurement frameworks tracking paid/organic KPIs for SMEs, improving ROI by 25%. Managed cross-functional teams (design, content, SEO, PPC) to deliver digital marketing projects in a hybrid working environment. Optimised web properties for improved SEO, increasing organic rankings and traffic by 40%. Collaborated with design and content teams to ensure brand consistency and visual appeal.
Website and Digital Marketing Executive at HDFC Credila Finance Ltd.
August 1, 2012 - August 1, 2019Managed social media advertising, increasing audience engagement and followers by 26%. Executed email and Marketo ad campaigns, boosting monthly engagement consistently. Enhanced website performance via A/B testing, UX improvements and client communication to boost sales and leads. Boosted conversions 48% by designing accessible websites and data-driven marketing campaigns. Supported SEO and PPC teams by implementing on-page optimisation and technical SEO improvements.
Education
Master of Science: Business Analytics at Dublin Business School, Ireland
September 1, 2023 - September 1, 2024Master of Science: Digital Marketing at University of Galway, Ireland
September 1, 2019 - August 1, 2020Bachelor of Engineering: Computer at North Maharashtra University, India
September 1, 2009 - July 1, 2012Master of Science in Business Analytics at Dublin Business School
September 1, 2023 - September 1, 2024Master of Science in Digital Marketing at University of Galway
September 1, 2019 - August 1, 2020Bachelor of Engineering in Computer at North Maharashtra University, India
September 1, 2009 - July 1, 2012Qualifications
SQL (basic) by HackerRank
June 1, 2024 - November 28, 2025Lean Six Sigma White Belt Certification
June 1, 2024 - November 28, 2025SCRUM Foundation Profession Certificate (SFPC)
July 1, 2024 - November 28, 2025Google Search Ads, Google
March 1, 2020 - November 28, 2025Professional Scrum Product Owner PSPO-1
August 1, 2024 - November 28, 2025Inbound, Content Marketing, HubSpot
January 1, 2020 - November 28, 2025OrcaWise - Marketing Specialist (Volunteer)
October 1, 2024 - January 1, 2025IAAP CPACC Accessibility Professional
May 1, 2025 - November 28, 2025SQL (basic) by HackerRank
June 1, 2024 - December 26, 2025Lean Six Sigma White Belt Certification
June 1, 2024 - December 26, 2025SCRUM Foundation Professional Certificate (SFPC)
July 1, 2024 - December 26, 2025Google Search Ads
March 1, 2020 - December 26, 2025Professional Scrum Product Owner PSPO-1
August 1, 2024 - December 26, 2025Inbound, Content Marketing, HubSpot
January 1, 2020 - December 26, 2025IAAP CPACC Accessibility Professional
May 1, 2025 - December 26, 2025Industry Experience
Software & Internet, Professional Services, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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