Mehran Noroozian

Available to hire

Language

English
Fluent

Work Experience

Marketplace Project Manager at Insara Marketplace
January 1, 2021 - December 31, 2023
Led the development and expansion of the Darakalla marketplace, including vendor acquisition, sales strategy, and performance optimization. Achieved 800M IRR monthly sales in the second month of operations. Onboarded 60 vendors in 40 days, significantly expanding product availability and marketplace activity. Managed a 5-member sales team with a 95% satisfaction score based on performance and communication quality. Designed and executed digital marketing plans, including customer behavior analysis and channel strategy. Provided business consulting for market entry and sales growth in the industrial tools sector.
Digital Marketing Consultant at Kiloton
January 1, 2023 - December 31, 2023
Created a full digital marketing strategy proposal for Kiloton, including market overview, competitive audit, brand positioning, and digital roadmap. Designed an executable action plan covering content strategy, channel selection, campaign ideas, and KPIs. Provided consulting on audience targeting, market trends, and online growth optimization.
Marketing Supervisor at Kahoor Company
January 1, 2025 - Present
Developed the full digital marketing strategy, including market analysis, competitor research, customer segmentation, and strategic planning. Created complete digital marketing proposals from scratch for internal and external projects. Conducted market and trend analysis to identify growth opportunities and define positioning. Built and presented strategic roadmaps, action plans, and content frameworks. Managed collaboration between marketing, content, and design teams to execute strategy effectively.

Education

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Qualifications

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Industry Experience

Manufacturing, Software & Internet, Professional Services, Retail, Media & Entertainment
    paper Marketplace Growth & Performance Management

    Led the growth and operations of a B2B industrial marketplace in the welding & cutting equipment sector.
    Focused on early liquidity and transaction velocity rather than vanity scale metrics by activating supply and demand in parallel.
    Key outcomes:
    • Reached 800M IRR in monthly sales by month two
    • Onboarded 60 vendors in 40 days
    • Built sales strategy, KPIs, and onboarding systems to accelerate early transactions
    • Managed and scaled a 5-member sales team with a 95% satisfaction score
    • Executed data-driven digital marketing based on customer behavior and channel strategy
    Core strengths:
    Marketplace growth • B2B sales velocity • Vendor enablement • Performance strategy

    paper Funnel & Conversion Optimization

    Client Context
    Premium decorative lighting brand operating in a high-consideration, design-driven market.
    Core Challenge
    High engagement and traffic volume, but low-quality consultation leads and long decision cycles.
    Strategic Insight
    In high-ticket categories, conversion improves when marketing reduces uncertainty — not
    when it increases urgency.
    Strategy & Execution
    • Funnel rebuilt around inspiration → validation → ↔️reassurance
    • Consultation forms redesigned to qualify intent (project type, timeline, scope)
    • Retargeting aligned with decision stage, not repetition
    • Lead segmentation based on engagement depth
    ↔️Results (6–8 weeks)
    • +38% increase in qualified consultation ↔️submissions
    • −27% reduction in low-intent leads
    • +22% improvement in consultation-to-sales ↔️conversion rate
    • Noticeable reduction in decision cycle length
    ↔️Why It Matters
    This framework improves lead quality and sales efficiency and is transferable to B2B services,
    SaaS, and premium e-commerce.