I’m a motivated and detail-oriented marketing and business professional with a strong foundation in economics and advanced studies in digital marketing and AI. I’ve built experience managing social campaigns, content creation, and analytics, translating data into actionable growth strategies in international settings. I enjoy collaborative work, creative storytelling, and applying digital tools to improve marketing performance. Currently, I’m pursuing an Advanced University Program in Artificial Intelligence to deepen my ability to apply digital innovation to marketing outcomes. My focus is on combining AI with marketing analytics to drive measurable improvements in brand visibility and sales across local and online markets.

Xermán Catoira Fernández

I’m a motivated and detail-oriented marketing and business professional with a strong foundation in economics and advanced studies in digital marketing and AI. I’ve built experience managing social campaigns, content creation, and analytics, translating data into actionable growth strategies in international settings. I enjoy collaborative work, creative storytelling, and applying digital tools to improve marketing performance. Currently, I’m pursuing an Advanced University Program in Artificial Intelligence to deepen my ability to apply digital innovation to marketing outcomes. My focus is on combining AI with marketing analytics to drive measurable improvements in brand visibility and sales across local and online markets.

Available to hire

I’m a motivated and detail-oriented marketing and business professional with a strong foundation in economics and advanced studies in digital marketing and AI. I’ve built experience managing social campaigns, content creation, and analytics, translating data into actionable growth strategies in international settings. I enjoy collaborative work, creative storytelling, and applying digital tools to improve marketing performance.

Currently, I’m pursuing an Advanced University Program in Artificial Intelligence to deepen my ability to apply digital innovation to marketing outcomes. My focus is on combining AI with marketing analytics to drive measurable improvements in brand visibility and sales across local and online markets.

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Language

Spanish; Castilian
Fluent
English
Fluent
French
Advanced
Galician
Fluent
Portuguese
Intermediate

Work Experience

Management Creative Marketing Management at Automociones Catoira S.L.
March 1, 2025 - September 1, 2025
Led the design and execution of a digital marketing campaign that increased social media visibility by 45% and non-follower views by 78%, boosting brand awareness. Converted increased exposure into sales growth, consolidating the company's presence in local and online markets, achieving up to a 5% increase in sales over a two-month period.
Sales Department Internship at Pérez Rumbao S.A.
January 1, 2025 - March 1, 2025
Managed sales and gained knowledge of processes carried out both before and after the sale.
Rotational Internship Program at Distribuciones FROIZ S.A.U.
July 1, 2023 - September 1, 2023
Participated in a rotational program that provided experience across accounting, sales, and distribution; learned merchandise ordering systems and the company’s accounting software; contributed to logistics monitoring and administrative management, developing skills in process organization and coordination.

Education

Bachelor’s Degree in Economics at University of Santiago de Compostela
September 1, 2019 - September 1, 2023
Master’s in Digital Marketing at Galicia Business School
October 1, 2024 - July 1, 2025
MBA – Master in Business Administration at Galicia Business School
October 1, 2024 - July 1, 2025
Advanced University Program in Artificial Intelligence at Business Institute of Artificial Intelligence
April 1, 2025 - November 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education, Retail