Digital Marketing Intern – Marketing & Communications Dept. at Bike Trust – Research Center for Sustainable Industry (KDGI Internship)

Managed the LinkedIn profile for a newly launched innovation project, ensuring brand messaging and visual identity. Defined visual guidelines, tone of voice, and key messaging to shape public perception and market appeal. Created branded visuals and digital assets using Canva and Adobe tools for social media, presentations, and promotional campaigns. Conducted patent research and competitor analysis to inform communication strategy. Reached out to stakeholders with customized materials, supporting engagement and collaboration. Assisted in SEO optimization and content strategy as part of the broader launch plan. Also contributed to the MedMatch concept, including branding, UX design, a high-fidelity Figma prototype, user research, and a strategic pitch deck.

Digital Marketing Intern – Marketing & Communications at Bike Trust – Research Center for Sustainable Industry (KDGI Internship)

Managed the LinkedIn profile for a newly launched innovation project, ensuring consistent brand messaging and visual identity. Contributed to product branding, including defining visual guidelines, tone of voice and key messaging to shape public perception and market appeal. Created branded visuals and digital assets using Canva and Adobe tools for use across social media, presentations, and promotional campaigns. Conducted patent research and competitor analysis to inform communication strategy and ensure differentiation. Reached out to stakeholders with customized materials, supporting engagement and collaboration efforts. Assisted in SEO optimization and content strategy as part of the broader launch communication plan. Worked on digital marketing strategy and brand positioning, and contributed to UX/UI concepts for purpose-driven products.