Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Dani DeGraff, a marketing operations and content strategy leader based in Park City, Utah. I drive customer experience and lifecycle marketing at Clive Coffee, overseeing the website, CRM, email/sms marketing, workflows, loyalty programs, and paid media to deliver a seamless and delightful shopper journey. I specialize in transforming data into actionable marketing operations, encompassing SEO, content strategy, product management, and cross-functional collaboration. When I’m not shaping customer journeys, you’ll find me enjoying the great outdoors of Park City, savoring coffee, and spending time with my family.…Hi, I'm Dani DeGraff, a marketing operations and content strategy leader based in Park City, Utah. I drive customer experience and lifecycle marketing at Clive Coffee, overseeing the website, CRM, email/sms marketing, workflows, loyalty programs, and paid media to deliver a seamless and delightful shopper journey. I specialize in transforming data into actionable marketing operations, encompassing SEO, content strategy, product management, and cross-functional collaboration. When I’m not shaping customer journeys, you’ll find me enjoying the great outdoors of Park City, savoring coffee, and spending time with my family.

Dani DeGraff

Content Strategist, Marketing Strategist, Brand Strategist, +2





Hi, I'm Dani DeGraff, a marketing operations and content strategy leader based in Park City, Utah. I drive customer experience and lifecycle marketing at Clive Coffee, overseeing the website, CRM, email/sms marketing, workflows, loyalty programs, and paid media to deliver a seamless and delightful shopper journey. I specialize in transforming data into actionable marketing operations, encompassing SEO, content strategy, product management, and cross-functional collaboration. When I’m not shaping customer journeys, you’ll find me enjoying the great outdoors of Park City, savoring coffee, and spending time with my family.…Hi, I'm Dani DeGraff, a marketing operations and content strategy leader based in Park City, Utah. I drive customer experience and lifecycle marketing at Clive Coffee, overseeing the website, CRM, email/sms marketing, workflows, loyalty programs, and paid media to deliver a seamless and delightful shopper journey. I specialize in transforming data into actionable marketing operations, encompassing SEO, content strategy, product management, and cross-functional collaboration. When I’m not shaping customer journeys, you’ll find me enjoying the great outdoors of Park City, savoring coffee, and spending time with my family.

Available to hire

Hi, I’m Dani DeGraff, a marketing operations and content strategy leader based in Park City, Utah. I drive customer experience and lifecycle marketing at Clive Coffee, overseeing the website, CRM, email/sms marketing, workflows, loyalty programs, and paid media to deliver a seamless and delightful shopper journey.

I specialize in transforming data into actionable marketing operations, encompassing SEO, content strategy, product management, and cross-functional collaboration. When I’m not shaping customer journeys, you’ll find me enjoying the great outdoors of Park City, savoring coffee, and spending time with my family.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

VP, Marketing Operations at Clive Coffee

January 1, 2025 - Present

Oversees the customer experience, marketing operations, and lifecycle marketing; manages Shopify-based website, HubSpot CRM, Yotpo loyalty, SMS and reviews, YouTube, GMB, GMC, and all paid media. Leads inbound digital marketing including SEO, content strategy (product pages, blog posts, video and image assets) and social media; focused on lifecycle marketing and customer engagement.

Chief Experience Officer at Clive Coffee

March 1, 2021 - December 1, 2024

Led customer experience and brand experience; steered lifecycle marketing initiatives and cross-channel experiences; guided strategy for growth and customer engagement.

SEO / Content Marketing at Clive Coffee

November 1, 2017 - August 1, 2022

Managed inbound marketing including SEO, content strategy, product pages, blog posts, video and image assets, and social media; supported overall marketing strategy and content creation.

Director, b2b Product Management at RentPath

September 1, 2008 - July 1, 2014

Defined, prioritized, planned and drove the execution of customer-facing products; conducted extensive market research; cross-functional collaboration with Marketing, Sales, Customer Service, Engineering, and BI to ensure a consistent customer experience across touchpoints. Built and managed a customer portal for all ApartmentGuide.com customers; post-acquisition Rent.com integration; supported a sales team of 300.

Director, Product Management & Customer Accounts at MaxLeases (Consumer Source | Primedia)

October 1, 2006 - September 1, 2008

Led product management, marketing, sales and customer service for a lead tracking and management company in the multi-family industry. Designed dashboards, reports, alerts, messaging and calendar and scheduling systems.

Internet Marketing Executive at ApartmentGuide.com (Consumer Source | Primedia)

May 1, 2005 - October 1, 2006

Held public seminars focused on internet marketing across the east coast. Responsible for supporting ApartmentGuide.com customers in understanding advertising online during digital transition.

Account Executive & Publisher at Apartment Guide (Consumer Source | Primedia)

April 1, 2003 - March 1, 2005

Moved into a publisher position after consistently exceeding sales quotas; managed a team of eight sales reps with oversight and accountability for market performance and revenue.

Manager, Client Services at LoopNet, Inc.

January 1, 1999 - January 1, 2002

Managed a team of 10 customer service reps; cross-functional collaboration with Sales, Marketing, Business Development and Finance; established customer service strategies, plans, timelines and measurable goals.