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I am a passionate content strategist and project manager with a strong foundation in education, digital media, and wellness. I enjoy building engaging content and leading cross-functional teams with a client-centered approach. I adapt quickly to new tools for learning, storytelling, and performance tracking, and I thrive on turning ideas into measurable outcomes.…

Maha Zainab Saeed

Content Strategist, Growth Marketer, Marketing Strategist, +2

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I am a passionate content strategist and project manager with a strong foundation in education, digital media, and wellness. I enjoy building engaging content and leading cross-functional teams with a client-centered approach. I adapt quickly to new tools for learning, storytelling, and performance tracking, and I thrive on turning ideas into measurable outcomes.…

Available to hire

I am a passionate content strategist and project manager with a strong foundation in education, digital media, and wellness. I enjoy building engaging content and leading cross-functional teams with a client-centered approach.

I adapt quickly to new tools for learning, storytelling, and performance tracking, and I thrive on turning ideas into measurable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Education Outreach Manager and Social Media Marketing Manager at Education Resources Network

November 1, 2023 - December 1, 2024

Engaged directly with high school and university students, guiding academic and career opportunities through ERN's platform. Facilitated one-on-one and group sessions to support students in identifying suitable programs and navigating application processes. Contributed to a significant increase in student engagement, with numerous successful applications submitted as a result of personalized support. Acted as a bridge between students and educational resources, ensuring access to timely and relevant information, which resulted in a 50% increase in student recruitment.

Content Strategist at Gym Armour

January 1, 2023 - May 1, 2023

Spearheaded content creation and strategic planning for activewear brand's digital marketing efforts, enhancing brand visibility and user engagement. Authored high-quality copy for various platforms, including social media posts, blogs, and product descriptions, aligning with brand voice and messaging. Created and managed content calendars, ensuring a consistent flow of engaging material across platforms. Drove a 60% increase in engagement by launching a successful video series and optimizing content across platforms. Collaborated with cross-functional teams to produce compelling content for influencer and celebrity collaborations with notable personalities like Haris Rauf, Mushk Kaleem, and Zara Peerzada.

Remote Marketing Coordinator at Tonigram

March 1, 2022 - October 1, 2022

Led content creation and marketing strategies for products sold across social media platforms in the US and UK, focusing on Amazon product listings and off-Amazon marketing. Managed a team to produce compelling content for digital marketing campaigns, using Canva to design promotional materials and optimize product visibility. Contributed to the development of a successful startup marketing team, increasing revenue through content-driven campaigns for a range of products, including garment bags and kitchen utensils.

Teaching Assistant (TA) at LUMS100

January 1, 2022 - Present

Supervised and managed a class of 400 students, providing support for course materials and content delivery. Graded assignments, coordinated class participation, and worked closely with professors to incorporate TED-talk-style seminars into lessons for engaged student learning. Utilized EdTech tools such as Notion, Quizlet, and Khan Academy to support student learning and self-paced revision.

Assistant Director, Marketing Team at Radio LUMS

June 1, 2020 - June 1, 2021

Developed and executed marketing strategies to grow Radio LUMS's audience, increasing listener engagement through compelling content. Collaborated with local and international university radio channels to strengthen the station's presence and coordinate successful radio events.