Hi there! I'm Claudia Lucía Araya Heredia, a graphic designer and illustrator passionate about transforming brand identities into engaging, cohesive visual stories. I excel at crafting compelling visuals that resonate with diverse audiences, blending a creative vision with strategic marketing insights. My journey ranges from delivering bespoke freelance solutions to leading dynamic digital content creation, web design, illustration, UX design, and community management across companies like Inversiones Artium CR and Geral Digital CR. I bring brands to life through innovative design, seamless collaboration, and a commitment to quality that fuels growth and meaningful connections.

Claudia Lucía Araya Heredia

Hi there! I'm Claudia Lucía Araya Heredia, a graphic designer and illustrator passionate about transforming brand identities into engaging, cohesive visual stories. I excel at crafting compelling visuals that resonate with diverse audiences, blending a creative vision with strategic marketing insights. My journey ranges from delivering bespoke freelance solutions to leading dynamic digital content creation, web design, illustration, UX design, and community management across companies like Inversiones Artium CR and Geral Digital CR. I bring brands to life through innovative design, seamless collaboration, and a commitment to quality that fuels growth and meaningful connections.

Available to hire

Hi there! I’m Claudia Lucía Araya Heredia, a graphic designer and illustrator passionate about transforming brand identities into engaging, cohesive visual stories. I excel at crafting compelling visuals that resonate with diverse audiences, blending a creative vision with strategic marketing insights.

My journey ranges from delivering bespoke freelance solutions to leading dynamic digital content creation, web design, illustration, UX design, and community management across companies like Inversiones Artium CR and Geral Digital CR. I bring brands to life through innovative design, seamless collaboration, and a commitment to quality that fuels growth and meaningful connections.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Freelance Graphic Designer
January 1, 2019 - December 31, 2023
Developed innovative visual solutions for over 50 small businesses and external clients, specializing in social media content and branding.
Graphic Designer & Community Manager at Inversiones Artium CR
January 1, 2023 - December 31, 2024
Led the creation of dynamic digital content for social media channels, email marketing, and promotional campaigns, ensuring brand consistency and increasing engagement.
Graphic Designer & Community Manager at Geral Digital CR
January 1, 2024 - Present
Spearheaded content creation and brand identity projects for over 10 Costa Rican brands, bringing each brand’s story to life with innovative design.
Graphic Designer | Marketing Department at Excellence Consulting
January 1, 2025 - Present
Coordinated and implemented monthly marketing strategies across eight countries, including infographics, presentations, social-media assets and event materials for regional campaigns; managed end-to-end content calendar, briefs, approvals, posts, performance metrics and ROI.

Education

High School Education at Santa Inés Bilingual High School
January 11, 2030 - January 1, 2018
World English Program & Design UX at Royal Holloway, England
January 1, 2018 - January 1, 2018
Bachelor Degree in Graphic Design at Universidad Creativa
January 1, 2019 - January 1, 2023
Google UX Design Professional Certificate at Coursera (Google)
January 1, 2025 - January 1, 2025

Qualifications

Google UX Design Professional Certificate
January 1, 2025 - January 1, 2025

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Other