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Hi there! I'm Claudia Lucía Araya Heredia, a graphic designer and illustrator passionate about transforming brand identities into engaging, cohesive visual stories. I excel at crafting compelling visuals that resonate with diverse audiences, blending a creative vision with strategic marketing insights. My journey ranges from delivering bespoke freelance solutions to leading dynamic digital content creation, web design, illustration, UX design, and community management across companies like Inversiones Artium CR and Geral Digital CR. I bring brands to life through innovative design, seamless collaboration, and a commitment to quality that fuels growth and meaningful connections.…Hi there! I'm Claudia Lucía Araya Heredia, a graphic designer and illustrator passionate about transforming brand identities into engaging, cohesive visual stories. I excel at crafting compelling visuals that resonate with diverse audiences, blending a creative vision with strategic marketing insights. My journey ranges from delivering bespoke freelance solutions to leading dynamic digital content creation, web design, illustration, UX design, and community management across companies like Inversiones Artium CR and Geral Digital CR. I bring brands to life through innovative design, seamless collaboration, and a commitment to quality that fuels growth and meaningful connections.

Claudia Lucía Araya Heredia

Graphic Designer, Illustrator, Brand Designer, +2

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Hi there! I'm Claudia Lucía Araya Heredia, a graphic designer and illustrator passionate about transforming brand identities into engaging, cohesive visual stories. I excel at crafting compelling visuals that resonate with diverse audiences, blending a creative vision with strategic marketing insights. My journey ranges from delivering bespoke freelance solutions to leading dynamic digital content creation, web design, illustration, UX design, and community management across companies like Inversiones Artium CR and Geral Digital CR. I bring brands to life through innovative design, seamless collaboration, and a commitment to quality that fuels growth and meaningful connections.…Hi there! I'm Claudia Lucía Araya Heredia, a graphic designer and illustrator passionate about transforming brand identities into engaging, cohesive visual stories. I excel at crafting compelling visuals that resonate with diverse audiences, blending a creative vision with strategic marketing insights. My journey ranges from delivering bespoke freelance solutions to leading dynamic digital content creation, web design, illustration, UX design, and community management across companies like Inversiones Artium CR and Geral Digital CR. I bring brands to life through innovative design, seamless collaboration, and a commitment to quality that fuels growth and meaningful connections.

Available to hire

Hi there! I’m Claudia Lucía Araya Heredia, a graphic designer and illustrator passionate about transforming brand identities into engaging, cohesive visual stories. I excel at crafting compelling visuals that resonate with diverse audiences, blending a creative vision with strategic marketing insights.

My journey ranges from delivering bespoke freelance solutions to leading dynamic digital content creation, web design, illustration, UX design, and community management across companies like Inversiones Artium CR and Geral Digital CR. I bring brands to life through innovative design, seamless collaboration, and a commitment to quality that fuels growth and meaningful connections.

Skills

Editorial Illustration

Experience Level

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Copywriting

Expert

Photo

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Freelance Graphic Designer

January 1, 2019 - December 31, 2023

Developed innovative visual solutions for over 50 small businesses and external clients, specializing in social media content and branding.

Graphic Designer & Community Manager at Inversiones Artium CR

January 1, 2023 - December 31, 2024

Led the creation of dynamic digital content for social media channels, email marketing, and promotional campaigns, ensuring brand consistency and increasing engagement.

Graphic Designer & Community Manager at Geral Digital CR

January 1, 2024 - Present

Spearheaded content creation and brand identity projects for over 10 Costa Rican brands, bringing each brand’s story to life with innovative design.

Graphic Designer | Marketing Department at Excellence Consulting

January 1, 2025 - Present

Coordinated and implemented monthly marketing strategies across eight countries, including infographics, presentations, social-media assets and event materials for regional campaigns; managed end-to-end content calendar, briefs, approvals, posts, performance metrics and ROI.