Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am Gemma Neal, a results-driven strategic marketing and communications professional with 17+ years' experience across energy, engineering, education, and hospitality sectors. I design and execute integrated campaigns that drive brand awareness, lead generation and revenue, while building high-performing teams and strong stakeholder relationships. I thrive in fast-paced environments and excel at turning insights into compelling content and campaigns across digital and traditional channels, from website development to social media and PR, always focused on measurable outcomes and delivering value for clients and organisations.…I am Gemma Neal, a results-driven strategic marketing and communications professional with 17+ years' experience across energy, engineering, education, and hospitality sectors. I design and execute integrated campaigns that drive brand awareness, lead generation and revenue, while building high-performing teams and strong stakeholder relationships. I thrive in fast-paced environments and excel at turning insights into compelling content and campaigns across digital and traditional channels, from website development to social media and PR, always focused on measurable outcomes and delivering value for clients and organisations.

Gemma Neal

Brand Strategist, Marketing Strategist, Content Strategist, +2





I am Gemma Neal, a results-driven strategic marketing and communications professional with 17+ years' experience across energy, engineering, education, and hospitality sectors. I design and execute integrated campaigns that drive brand awareness, lead generation and revenue, while building high-performing teams and strong stakeholder relationships. I thrive in fast-paced environments and excel at turning insights into compelling content and campaigns across digital and traditional channels, from website development to social media and PR, always focused on measurable outcomes and delivering value for clients and organisations.…I am Gemma Neal, a results-driven strategic marketing and communications professional with 17+ years' experience across energy, engineering, education, and hospitality sectors. I design and execute integrated campaigns that drive brand awareness, lead generation and revenue, while building high-performing teams and strong stakeholder relationships. I thrive in fast-paced environments and excel at turning insights into compelling content and campaigns across digital and traditional channels, from website development to social media and PR, always focused on measurable outcomes and delivering value for clients and organisations.

Available to hire

I am Gemma Neal, a results-driven strategic marketing and communications professional with 17+ years’ experience across energy, engineering, education, and hospitality sectors. I design and execute integrated campaigns that drive brand awareness, lead generation and revenue, while building high-performing teams and strong stakeholder relationships.

I thrive in fast-paced environments and excel at turning insights into compelling content and campaigns across digital and traditional channels, from website development to social media and PR, always focused on measurable outcomes and delivering value for clients and organisations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Director and Founder at SIGN Marketing and Communications

February 1, 2025 - Present

Founded a dynamic marketing consultancy specialising in strategic brand positioning, digital campaigns, content creation, and website development. Responsible for overall business direction, client acquisition, and delivering measurable marketing success.

Digital Marketing Executive at WWT International

March 1, 2025 - Present

Lead the global marketing strategy across the UK, US, and Middle East, driving brand growth, market expansion, and measurable ROI. Oversee all digital and traditional marketing channels including PPC, SEO, content, and communications, aligning campaigns with commercial and operational objectives.

Marketing Coordinator at Aberdeen Science Centre

June 1, 2025 - Present

Lead the Centre’s marketing and communications strategy to inspire engagement with science, technology, engineering, and mathematics across the North East of Scotland. Drive visitor growth, partnerships, and brand visibility through data-driven campaigns, digital innovation, and community outreach.

Head of Marketing and Communications at ICR Group

January 1, 2023 - Present

Responsible for designing and implementing strategically led global marketing and communication initiatives, aligning messaging with company values, ESG principles, and growth strategies. Managed global rebrand, website development, events, and budgeting.

Head of Marketing at Vysus Group

March 1, 2021 - December 31, 2022

Execute strategic, multi-channel marketing campaigns across oil and gas, renewable energy and asset integrity sectors. Lead inbound marketing, website and social media engagement, and speaking opportunities to generate leads and drive revenue.

Marketing Campaign Manager at Lloyd’s Register

September 1, 2019 - February 28, 2021

Implemented integrated marketing plans focusing on clean energy solutions, generating leads and supporting conversion from enquiry to sales; managed PR and social content; aligned internal and external communications with brand objectives.

Marketing Officer - Business School at University of Aberdeen

February 1, 2017 - August 31, 2019

Developed and implemented integrated strategic marketing plans to drive brand awareness and student recruitment; managed digital campaigns targeting prospective overseas students; collaborated with external agencies on collateral.

Group Marketing Manager at Stewart Milne Group

January 1, 2015 - September 30, 2016

Developed and implemented the company’s marketing strategy across multiple regions; managed a team and external agencies across digital, PR, film, radio and print activities.

Sales and Marketing Manager at Trump International Golf Links

January 1, 2014 - December 31, 2014

Led sales and marketing activities, researching and implementing advertising and promotional strategies at local, national, and international levels; grew footfall and brand awareness.

Director of Admissions, Marketing and Development at Albyn School

January 1, 2010 - December 31, 2013

Designed and implemented marketing, communications, admissions and development policies; rebranded the school; secured charitable giving and sponsorship funding.

Admissions and Marketing Manager at Albyn School

January 1, 2009 - December 31, 2010

Managed admissions and marketing activities; contributed to revenue generation.

Admissions Officer at Albyn School

January 1, 2007 - December 31, 2009

Managed admissions communications and processes with prospective families.

Sales Executive at Scottish Television

January 1, 2004 - December 31, 2007

Sales executive responsibilities; client engagement and advertising sales.

Summer Internship at Total Energies

June 1, 2002 - August 31, 2002

Summer internship in energy sector.