Available to hire
I’m Nada, a creative and strategic brand leader with a proven track record in guiding fashion design and strategy at the VP level. I translate trends into cohesive product concepts, lead multi-disciplinary teams, and drive campaigns that strengthen brand identity while delivering market relevance. I’m passionate about sustainable practices in textiles and products, and I enjoy building brands that endure and scale.
I love collaborating across design, marketing, merchandising, and production to craft compelling storytelling and responsible sourcing strategies. My goal is to fuse creativity with data-driven decisions to boost growth, elevate quality, and reduce environmental impact while keeping the creative vision intact.
Experience Level
Language
French
Advanced
English
Advanced
Arabic
Advanced
Work Experience
VP Strategy and Fashion Design at Timi
December 1, 2024 - PresentLead end-to-end design process from concept to final product, oversee seasonal collections, and ensure alignment with brand identity and market trends. Conduct market research, translate global fashion influences into local-market designs, and develop long-term design and product strategies. Identify opportunities for brand growth, collaborate with marketing and merchandising to create cohesive storytelling, oversee fit sessions, and maintain high garment construction and finishing standards. Represent the brand at fashion shows and industry events, translating insights into actionable design decisions for global and local markets.
Senior Fit & Spec Technician at Corwik
May 23, 2024 - July 1, 2024Conduct comprehensive fit assessments for garments, oversee prototype development and construction techniques, troubleshoot fit and construction issues, and implement quality control measures. Collaborate with manufacturing partners to address production challenges and maintain consistent quality. Work with cross-functional teams to facilitate seamless product development and maintain detailed records of fit adjustments and garment specifications.
Sustainability Program Manager at Moose Knuckles Canada
November 1, 2021 - December 1, 2022Set seasonal sustainability objectives, measure and report sustainability outcomes, verify claims, and obtain third-party certifications or attestations for fibers and materials. Translate verified data for wholesale and retail teams and act as an in-house expert on the Higg Materials Sustainability Index. Lead annual participation in the Corporate Fibre and Materials Benchmark (CFMB) program and participate in related groups and webinars to drive continual improvement in fiber and materials practices.
Sustainability Analyst at Moose Knuckles Canada
November 1, 2020 - November 1, 2021Analyze data to establish baseline conditions, monitor impact, and support reporting for emissions, fiber uptake, and supply chain mapping. Support internal teams in delivering sustainability programs administratively and technically. Develop and maintain scalable tools for sustainability monitoring (e.g., Blue Sign, WRAP, SEDEX) and reporting; coordinate projects with consultants for GHG inventory and diversity & inclusion training.
Quality Control Coordinator at Moose Knuckles Canada
June 1, 2019 - November 1, 2020Receive and file lab dips, approve fabric headers, manage lab report documentation, and maintain packing lists and garment comments databases. Issue purchase orders for lab reports and measure/finalize fit samples. Conduct in-house testing and coordinate with suppliers to ensure garments meet fit specifications and quality standards.
Internship - Fashion Designer at Christopher Paunil Designs
July 1, 2018 - October 1, 2018Cut patterns, translate design details into fabric, support quality control and show preparation, assist with model casting for Toronto Fashion Week, and coordinate sample delivery to retailers.
Freelance Technical Fashion Designer at Mayer Man
April 1, 2018 - May 1, 2018Create technical sketches for Fall/Winter 2018 collections, integrate sketches into binder sheets and pattern documentation, and align sketches with brand organizational standards.
Volunteer at Mayer Man
August 1, 2017 - October 1, 2017Technically designed coats for production, contributed to color forecasting and fabric sourcing for Fall/Winter 2018 collections.
Internship - Fashion Designer at Greta Constantine
March 1, 2017 - July 1, 2017Quality control inspections, ensured garments were finished to standard, organized packaging and inventory, and tracked audited garments in quality control binder.
Corporate Services Clerk (bilingual) at March of Dimes Canada
March 1, 2015 - June 1, 2015Update and submit media kits and outreach materials, provide translation services, and organize Google Drive project files and spreadsheets.
Executive Assistant at Oxatis - Oxylane Egypt Production, Decathlon
September 1, 2009 - November 1, 2012Coordinate internal communications for a network of retail brands, oversee head office security protocols, mail systems, and office administration; resolve financial matters including cheques, invoices, insurance claims, and supplier contracts; launched promotional and staff events.
Education
Sustainability Fundamentals Diploma, Sustainability in Fashion at UN Global Compact Academy (Online)
January 11, 2030 - December 1, 2025Fashion Design Diploma at Toronto Film School
July 1, 2016 - May 1, 2018BBA, Bachelor in Artistic Education at Helwan University, Egypt
September 1, 2003 - July 1, 2008Qualifications
UN Global Compact Academy E-Learning courses
January 11, 2030 - December 1, 2025Sustainability Fundamentals Diploma, Sustainability in Fashion
January 11, 2030 - December 1, 2025Industry Experience
Retail, Manufacturing, Professional Services, Media & Entertainment, Consumer Goods
Experience Level
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