I'm a marketing consultant specializing in tailored brand strategies, digital marketing, and influencer collaborations. Since 2019 I have been developing and executing campaigns for startups and established brands, driving measurable growth through data-driven initiatives and cross-channel approaches. I lead diverse teams, partner with content creators and influencers, and build sustainable brand connections across Europe. I thrive on solving complex marketing challenges, staying ahead of trends, and turning creative ideas into scalable programs that deliver results.

Silvia Genaro

I'm a marketing consultant specializing in tailored brand strategies, digital marketing, and influencer collaborations. Since 2019 I have been developing and executing campaigns for startups and established brands, driving measurable growth through data-driven initiatives and cross-channel approaches. I lead diverse teams, partner with content creators and influencers, and build sustainable brand connections across Europe. I thrive on solving complex marketing challenges, staying ahead of trends, and turning creative ideas into scalable programs that deliver results.

Available to hire

I’m a marketing consultant specializing in tailored brand strategies, digital marketing, and influencer collaborations. Since 2019 I have been developing and executing campaigns for startups and established brands, driving measurable growth through data-driven initiatives and cross-channel approaches.

I lead diverse teams, partner with content creators and influencers, and build sustainable brand connections across Europe. I thrive on solving complex marketing challenges, staying ahead of trends, and turning creative ideas into scalable programs that deliver results.

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Language

Italian
Fluent
English
Fluent
Spanish; Castilian
Advanced

Work Experience

Marketing Consultant at Freelance / Self-employed
November 1, 2019 - Present
Developing and executing tailored brand strategies; creating comprehensive digital marketing strategies; managing social media platforms and blogs; leading influencer marketing initiatives; overseeing full-cycle project management and client satisfaction; consulting with content creators on brand alignment and strategy.
Head of Marketing at South Side Remote
October 1, 2023 - October 1, 2024
Led marketing strategy and team in a remote environment; built brand presence; managed budgets, timelines, and campaigns; delivered growth and market awareness in Europe.
Project Manager & Marketing Strategist at LB & Partners Remote
February 1, 2023 - March 1, 2024
Planned and executed tailored digital marketing strategies, CRM management, and social media campaigns; managed marketing team; delivered campaigns on time and within budget.
Digital Marketing Executive at Restorative Neuro Technologies
June 1, 2021 - March 1, 2024
Developed and executed digital marketing plans; led content creation, channel strategy, and partnerships; supported across regions; improved brand reach.
Affiliate & Partners Manager at TAP Water
January 1, 2020 - January 1, 2023
Discovered sponsorship opportunities online and offline; built affiliate programs; developed sponsorship pitches and partner materials; represented TAP Water at events and trade shows; supported relationship with influencers.
Business Growth Manager, Southern Europe at TAP Water
February 1, 2023 - Present
Led regional growth across Southern Europe; transitioned from country manager Italy to PR, Affiliate & Partners management and then to growth leadership; created opportunities for sponsorships and partnerships; represented brand at events and conventions.

Education

Master in Digital Marketing at Edgemony
January 11, 2030 - January 1, 2021
Bachelor's Degree in Interpreting & Translation at Università degli Studi Internazionali di Palermo
January 11, 2030 - January 1, 2014

Qualifications

TOEFL iBT Certification
January 11, 2030 - December 1, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Education, Healthcare