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I'm Jing Deng, a fashion industry professional with 10+ years of international experience in fashion and lifestyle buying, merchandising, product development, supply chain management, and e-commerce across global retail markets. I excel at trend analysis, supplier negotiations, assortment planning, and private label development, driving commercial growth for boutiques and online stores through strategic product sourcing and optimized stock performance. I have a track record of bridging Asia and Europe fashion markets, managing vendor relations, and launching new brands. In 2017 I founded Eclection Boutique in London and later expanded operations to China, developing self-branded products and selling via Shopify, ASOS, and Amazon. I’ve led end-to-end product development, supply chain, logistics, and customer service, and have introduced 60+ brands to the menswear and lifestyle market.…I'm Jing Deng, a fashion industry professional with 10+ years of international experience in fashion and lifestyle buying, merchandising, product development, supply chain management, and e-commerce across global retail markets. I excel at trend analysis, supplier negotiations, assortment planning, and private label development, driving commercial growth for boutiques and online stores through strategic product sourcing and optimized stock performance. I have a track record of bridging Asia and Europe fashion markets, managing vendor relations, and launching new brands. In 2017 I founded Eclection Boutique in London and later expanded operations to China, developing self-branded products and selling via Shopify, ASOS, and Amazon. I’ve led end-to-end product development, supply chain, logistics, and customer service, and have introduced 60+ brands to the menswear and lifestyle market.

Jing Deng

Designer, Brand Designer, Product Designer, +2

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I'm Jing Deng, a fashion industry professional with 10+ years of international experience in fashion and lifestyle buying, merchandising, product development, supply chain management, and e-commerce across global retail markets. I excel at trend analysis, supplier negotiations, assortment planning, and private label development, driving commercial growth for boutiques and online stores through strategic product sourcing and optimized stock performance. I have a track record of bridging Asia and Europe fashion markets, managing vendor relations, and launching new brands. In 2017 I founded Eclection Boutique in London and later expanded operations to China, developing self-branded products and selling via Shopify, ASOS, and Amazon. I’ve led end-to-end product development, supply chain, logistics, and customer service, and have introduced 60+ brands to the menswear and lifestyle market.…I'm Jing Deng, a fashion industry professional with 10+ years of international experience in fashion and lifestyle buying, merchandising, product development, supply chain management, and e-commerce across global retail markets. I excel at trend analysis, supplier negotiations, assortment planning, and private label development, driving commercial growth for boutiques and online stores through strategic product sourcing and optimized stock performance. I have a track record of bridging Asia and Europe fashion markets, managing vendor relations, and launching new brands. In 2017 I founded Eclection Boutique in London and later expanded operations to China, developing self-branded products and selling via Shopify, ASOS, and Amazon. I’ve led end-to-end product development, supply chain, logistics, and customer service, and have introduced 60+ brands to the menswear and lifestyle market.

Available to hire

I’m Jing Deng, a fashion industry professional with 10+ years of international experience in fashion and lifestyle buying, merchandising, product development, supply chain management, and e-commerce across global retail markets. I excel at trend analysis, supplier negotiations, assortment planning, and private label development, driving commercial growth for boutiques and online stores through strategic product sourcing and optimized stock performance.

I have a track record of bridging Asia and Europe fashion markets, managing vendor relations, and launching new brands. In 2017 I founded Eclection Boutique in London and later expanded operations to China, developing self-branded products and selling via Shopify, ASOS, and Amazon. I’ve led end-to-end product development, supply chain, logistics, and customer service, and have introduced 60+ brands to the menswear and lifestyle market.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Chinese

Fluent

English

Advanced

German

Intermediate

French

Beginner

Work Experience

Founder & Product Manager at Eclection Boutique

February 1, 2017 - February 1, 2025

Founded Eclection Boutique, a self-owned menswear, accessories & lifestyle online store. Sourced high-quality products from China and distributed to European customers; expanded operations from London to China; ideated self-branded products for global distribution; managed product design, supplier relations, production development, online marketing, supply chain, logistics, and customer service. Drove growth across platforms including Shopify, ASOS, and Amazon, and introduced 60+ independent brands to the menswear & lifestyle market.

Wholesale Assistant at Rainbowwave Showroom

June 1, 2016 - September 1, 2016

Showroom sales assistant for luxury brand Mr. & Mrs. Italy; collected orders, scheduled retailer appointments; contributed to collection presentations during Paris Fashion Week; designed and updated seasonal sales recap logs; tracked weekly sell-through and assisted in budget planning; coordinated with New York & Paris offices to service retailers.

Buying Manager at Both Boutique

March 1, 2013 - September 1, 2015

Directed budget planning for the entire product range with a total selling value of €3 million; led merchandise selection, negotiated trade terms; coordinated with independent brands and showrooms; managed supplier information and promotions; facilitated the buying process and assisted with visual merchandising and photoshoots.

Chief Designer at ETAM China

March 1, 2006 - March 1, 2011

Led menswear design for ETAM HOMME, tailored to Chinese male consumers; managed a team of 5 designers; coordinated with production, in-house buyers, and sales; oversaw design, production, and visual merchandising across 50+ stores in China.