Lauren Tinkler

Assisted in planning and executing PR campaigns and media days, including writing press releases and liaising with media outlets and developing briefs. Captured broadcast-quality video content, including post-race interviews and B-roll footage. Conducted athlete and ambassador interviews for use across Irish Life's digital channels. Managed on-site social media content creation on race day, increasing engagement and follower interaction. Collaborated with event partners and sponsors to ensure brand consistency across all media touchpoints. Supported coordination between production crews, PR teams, and organizers for seamless event coverage. Contributed creative ideas for storytelling and athlete features to enhance online and broadcast presence.

Adapted quickly to fast-paced, live broadcast environments and problem-solved under pressure. Coordinated call sheets and schedules in collaboration with producers and directors. Supported daily production operations for live television, ensuring smooth workflow across departments. Assisted with studio setup under tight broadcast deadlines. Formatted and prepared daily newspaper headline segments for broadcast, ensuring timely and accurate coverage of breaking news.

Adapted quickly to fast-paced, live broadcast environments and problem-solved under pressure. Coordinated call sheets and schedules with producers and directors. Supported daily production operations for live television, ensuring smooth workflow across departments. Assisted with studio setup under tight broadcast deadlines. Formatted and prepared daily newspaper headline segments for broadcast, ensuring timely and accurate coverage of breaking news.