Social Media Manager & Communications Executive at Irish Life Dublin Marathon

Assisted in planning and executing PR campaigns and media days, including writing press releases and liaising with media outlets and developing briefs. Captured broadcast-quality video content, including post-race interviews and B-roll footage. Conducted athlete and ambassador interviews for use across Irish Life's digital channels. Managed on-site social media content creation on race day, increasing engagement and follower interaction. Collaborated with event partners and sponsors to ensure brand consistency across all media touchpoints. Supported coordination between production crews, PR teams, and organizers for seamless event coverage. Contributed creative ideas for storytelling and athlete features to enhance online and broadcast presence.

Production Assistant at Ireland AM, Virgin Media

Adapted quickly to fast-paced, live broadcast environments and problem-solved under pressure. Coordinated call sheets and schedules with producers and directors. Supported daily production operations for live television, ensuring smooth workflow across departments. Assisted with studio setup under tight broadcast deadlines. Formatted and prepared daily newspaper headline segments for broadcast, ensuring timely and accurate coverage of breaking news.

Manager of Events and Operations at C11 Recovery

Led planning and execution of recovery partnerships with elite sporting organisations, including Cricket Ireland, Basketball Ireland, Munster Rugby, Dubai Duty Free Tennis, and ensured high-quality service. Supported the logistics and event management of the DP World Tour Dubai Desert Classic, the Irish Open, and the KPMG Women's Irish Open. Built and maintained strong relationships with corporate clients, national and international sports teams, and event organisers to secure recurring recovery service engagements. Coordinated all event logistics, including staffing, travel, and accommodation, to support service delivery at events across Ireland, the UK and the UAE. Managed a dynamic booking calendar, optimising scheduling to maximise service efficiency and partner satisfaction. Worked closely with sponsors and partners to deliver brand value through strategic event integration and visibility.

Freelance Sports Assistant Producer at Ireland AM, Virgin Media

Edited match highlights to create engaging sports packages for live broadcast, ensuring accuracy and compelling storytelling. Wrote concise and impactful descriptions for headline newspaper segments, tailoring content for morning viewers. Developed and scripted sports discussion points for presenters, providing context, key stats, and talking points for seamless on-air delivery. Collaborated with producers, presenters, and crew to deliver high-quality live sports segments, including exclusive interviews and match analysis. Conducted pre-show research to develop storylines, source contributors, and ensure factual accuracy in all sports content. Monitored breaking sports news to incorporate timely content into live segments.

Freelance Journalist at Off the Ball & 98FM, Bauer Media

Constructed and delivered clear, engaging, and accurate news bulletins. Researched, scripted, and edited news stories across various topics, including breaking news and current affairs, for broadcast and social media. Scripted concise and impactful news summaries, ensuring clarity and adherence to editorial guidelines. Conducted interviews with athletes, coaches, and fans to gather compelling content and key moments from sporting events.

NFL American Football Tournament Freelance Communications & Marketing Manager at Global Football Tournament Ireland

Led online marketing for an American football event, boosting awareness by 40%. Increased ticket sales by 35% through optimised e-commerce strategies. Created social media posts and weekly newsletters to drive engagement and follower growth. Ensured consistent branding across platforms, enhancing brand recognition by 30%.

Sports Multimedia Journalist at Her Sport

Delivered live coverage at sports events, press conferences, and post-match interviews, providing real-time updates and exclusive insights. Researched athletes and teams to ensure accurate content for multiple platforms. Managed three international social media accounts (Ireland, Australia, UK), providing live updates and promoting sports content. Developed engaging social content to drive campaign success. Increased TikTok reach by 120% in 3 months and grew followers by 15,000+ with short-form videos. Generated over 5 million views on a single post and 100K+ weekly views.

Communications & Social Media Manager at University of South Alabama, Global USA Immigration

Created social media posts and weekly newsletters to highlight campus culture, student testimonials, and immigration resources. Developed and executed a content calendar to engage prospective international students. Produced dynamic content for TV screens around campus. Monitored social media channels, responding promptly to inquiries and comments, providing accurate information on immigration processes and college admissions.

ESPN Sport Broadcast Crew at ESPN

Operated and maintained broadcast equipment for live NCAA game productions. Executed dynamic camera movements and shots, capturing engaging footage. Coordinated with talent and crew to ensure smooth production transitions.

Personal Assistant to Project Director at Exyte Northern Europe Limited

Assisted the lead senior project manager on the Intel Bluejay Project, the largest construction investment in Europe. Created and maintained detailed weekly output and six-week look-ahead reports for the Intel Head Office, ensuring timely and accurate project updates. Developed and presented reports using PowerPoint, Adobe Acrobat, and Excel, facilitating clear and effective communication of project progress. Coordinated COVID-19 protocols as the designated COVID Coordinator, reporting vital information for contact tracing to HSE, ensuring project compliance and safety.

ASICS FrontRunner at ASICS, London, UK

Selected as a brand ambassador for ASICS, representing the brand’s values of movement, mental wellbeing, and community through running and social engagement. Created authentic, engaging content across social media platforms to promote ASICS products, campaigns, and events to a wide audience. Participated in national and international running events, brand activations, and community meet-ups, including leading and emceeing the London Marathon Warm Up.

Production Assistant at Virgin Media – Ireland AM

Adapted quickly to fast-paced, live broadcast environments and problem-solved under pressure. Coordinated call sheets and schedules in collaboration with producers and directors. Supported daily production operations for live television, ensuring smooth workflow across departments. Assisted with studio setup under tight broadcast deadlines. Formatted and prepared daily newspaper headline segments for broadcast, ensuring timely and accurate coverage of breaking news.

Communications & Marketing Manager at Global Football Tournament Ireland

Led online marketing for an American football event, boosting awareness by 40%. Increased ticket sales by 35% through optimised e-commerce strategies. Content creation to produce social media posts and weekly newsletters to drive engagement and increase follower growth. Ensured consistent branding across platforms, enhancing brand recognition by 30%.

Communications & Social Media Manager at University of South Alabama & Global USA Immigration

Created compelling social media posts and weekly newsletters (text, images, videos, infographics) to highlight campus culture, student testimonials, and immigration resources. Developed and executed a content calendar to engage prospective international students. Produced dynamic content for TV screens around campus to enhance student engagement. Monitored social media channels, responding promptly to inquiries and comments, providing accurate information on immigration processes and college admissions.