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I am a data-driven marketing professional with expertise in digital marketing channels, customer acquisition, and data analytics for mid-sized startups and technology companies. I have a proven track record in optimizing marketing strategies, managing large budgets, and executing high-visibility projects to drive measurable results. I am self-motivated and results-oriented, with hands-on experience delivering scalable marketing solutions that enhance brand growth and ROI.…I am a data-driven marketing professional with expertise in digital marketing channels, customer acquisition, and data analytics for mid-sized startups and technology companies. I have a proven track record in optimizing marketing strategies, managing large budgets, and executing high-visibility projects to drive measurable results. I am self-motivated and results-oriented, with hands-on experience delivering scalable marketing solutions that enhance brand growth and ROI.

Shiksha Singh

Marketing Strategist, Growth Marketer, Product Marketer, +2

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I am a data-driven marketing professional with expertise in digital marketing channels, customer acquisition, and data analytics for mid-sized startups and technology companies. I have a proven track record in optimizing marketing strategies, managing large budgets, and executing high-visibility projects to drive measurable results. I am self-motivated and results-oriented, with hands-on experience delivering scalable marketing solutions that enhance brand growth and ROI.…I am a data-driven marketing professional with expertise in digital marketing channels, customer acquisition, and data analytics for mid-sized startups and technology companies. I have a proven track record in optimizing marketing strategies, managing large budgets, and executing high-visibility projects to drive measurable results. I am self-motivated and results-oriented, with hands-on experience delivering scalable marketing solutions that enhance brand growth and ROI.

Available to hire

I am a data-driven marketing professional with expertise in digital marketing channels, customer acquisition, and data analytics for mid-sized startups and technology companies.

I have a proven track record in optimizing marketing strategies, managing large budgets, and executing high-visibility projects to drive measurable results. I am self-motivated and results-oriented, with hands-on experience delivering scalable marketing solutions that enhance brand growth and ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Sr. Digital Business Manager at Amazon – Comixology

June 1, 2017 - Present

Program management for ComiXology Unlimited; Business management, integrated marketing campaigns, Marketing MBR, Marketing Report Automation, Marketing Wiki Management. Managed the ComiXology Unlimited subscription program, driving a 13% YoY increase in free trials. Led Monthly and Weekly Business Reviews with stakeholders from ComiXology and Kindle; maintained Marketing Wiki, conducted Marketing MBRs and created Marketing Bulletins; spearheaded marketing report automation with BI; collaborated with cross-functional teams to launch integrated campaigns for major media releases; mentored and managed a paid marketing associate.

Associate Director, Acquisition Marketing at Amazon – Quidsi

August 1, 2012 - April 1, 2015

New Customer Acquisition, Paid Search Marketing, Affiliates, Display Prospecting, Retargeting, Traffic Reporting & Analytics, New Buyer Offers, Cross-site conversion, Loyalty and New Visitor Homepage Optimization. Achievements include 21% QoQ growth in new customers and 1100bps improvement in repeat rates; managed ~92% of the marketing budget; led a team of 4 marketers; developed exclusive new buyer offers; created an affiliate commission strategy; improved new customer quality; renegotiated paid search agency contract; organized a 3-day Amazon Subsidiary Marketing Summit; increased paid search ROI by 33%; launched a data-driven attribution model.

Associate Director, Acquisition Marketing at Amazon – Quidsi

April 1, 2015 - May 1, 2017

Continued leadership in customer acquisition, including optimizing media mix and cross-channel strategies; expanded programs and partnerships to sustain growth across channels.

Marketing Manager, Online Marketing at Fareportal – CheapOair.com

September 1, 2013 - March 1, 2015

Paid search, affiliates and Comparison Shopping Engines management for Diapers.com and Soap.com; led digital marketing responses to shifting market conditions; launched smart automation projects (e.g., PLA promotion feeds, real-time price updates); restructured the paid search agency to improve campaign management and reporting; implemented profit-based bidding, optimizing profitability and allocating budgets to high-performing products; scaled Facebook mobile app-install ads through targeting and creative optimization.

Search and Affiliate Marketing Associate at Fareportal – CheapOair.com

August 1, 2012 - August 1, 2013

Managed paid search and affiliate programs for 6 emerging sites, growing revenue share significantly; launched paid search and affiliate programs for 3 new sites; led retargeting tests with 4 DSPs and 2 DCOs to select best partner.

Assistant Manager, Paid Search Marketing at Fareportal – CheapOair.com

April 1, 2011 - August 1, 2012

Managed multi-million dollar monthly marketing spend across Google, Bing, and Yahoo for multiple Fareportal brands; developed regional bidding strategies increasing revenue; presented and executed the 2012 growth strategy; launched and optimized international search programs for Canada and the U.K.; led an offshore team of 10 paid search specialists; recognized with awards for outstanding performance.