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Hello! I’m Surendar Kumar, a Google-certified digital marketing strategist who takes a data-led approach to design multi-channel online marketing campaigns for top brands and advertisers. Throughout my journey in digital marketing, I’ve built a deep understanding of search engine marketing, display and retargeting, social media marketing, landing-page optimization, programmatic advertising, SA 360, Amazon PPC and project management. I’m continually learning and honing my skills to stay ahead in a fast-evolving field.…Hello! I’m Surendar Kumar, a Google-certified digital marketing strategist who takes a data-led approach to design multi-channel online marketing campaigns for top brands and advertisers. Throughout my journey in digital marketing, I’ve built a deep understanding of search engine marketing, display and retargeting, social media marketing, landing-page optimization, programmatic advertising, SA 360, Amazon PPC and project management. I’m continually learning and honing my skills to stay ahead in a fast-evolving field.

Surendar Kumar

Marketing Strategist, Performance Marketer, Digital Marketer, +2

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Hello! I’m Surendar Kumar, a Google-certified digital marketing strategist who takes a data-led approach to design multi-channel online marketing campaigns for top brands and advertisers. Throughout my journey in digital marketing, I’ve built a deep understanding of search engine marketing, display and retargeting, social media marketing, landing-page optimization, programmatic advertising, SA 360, Amazon PPC and project management. I’m continually learning and honing my skills to stay ahead in a fast-evolving field.…Hello! I’m Surendar Kumar, a Google-certified digital marketing strategist who takes a data-led approach to design multi-channel online marketing campaigns for top brands and advertisers. Throughout my journey in digital marketing, I’ve built a deep understanding of search engine marketing, display and retargeting, social media marketing, landing-page optimization, programmatic advertising, SA 360, Amazon PPC and project management. I’m continually learning and honing my skills to stay ahead in a fast-evolving field.

Available to hire

Hello! I’m Surendar Kumar, a Google-certified digital marketing strategist who takes a data-led approach to design multi-channel online marketing campaigns for top brands and advertisers.

Throughout my journey in digital marketing, I’ve built a deep understanding of search engine marketing, display and retargeting, social media marketing, landing-page optimization, programmatic advertising, SA 360, Amazon PPC and project management. I’m continually learning and honing my skills to stay ahead in a fast-evolving field.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Performance Marketing Manager

November 1, 2022 - Present

Current role: responsible for managing USD 10M in overall digital media sales, devising growth strategies, and acting as the POC for the organization’s website and social media. Led digital campaigns, email marketing, and data analysis to identify trends and insights. Devised annual growth strategies for TopCoat products, aligned stakeholders with unified growth goals, and targeted 15% annual sales growth. Managed budgets across media platforms (Google, Facebook, TikTok, Pinterest, Klaviyo, PostScript) and affiliate platforms (Refersion, ShareASale). Created holistic annual promo calendars and coordinated agency collaboration.

Performance Marketing Manager at MultiBank Group

June 1, 2021 - September 1, 2022

Created campaigns for international regions (Western, Central & Eastern Europe, Asia, Africa, Mediterranean & Middle East). Drove traffic, conversions and ROI across Display, Search, Paid Social, Email, Affiliate and Remarketing. Executed campaigns on Google Ads (Display, Search & Gmail), Facebook & IG Ads, LinkedIn Ads, Microsoft Bing. Used tracking parameters to monitor end-to-end campaigns in Google Analytics. Collaborated with Website Development to improve UI/UX and customer journey. Authored playbooks and research on e-commerce and Google Search.

Performance Marketing Manager (Performance Expert) at GroupM

April 1, 2020 - March 1, 2021

Client: All Unilever brands. Led annual media spend of USD 20+ Million and executed ROI-driven campaigns across PPC, cohort and interest-based strategies. Headed Unilever search and e-commerce in Pakistan, leading a team to align programmatic, e-commerce, data-driven marketing (DDM), CRM and strategic goals, establishing best-in-class cases for the region.

Assistant Manager Search - Digital at Unilever (Pakistan)

April 1, 2019 - March 1, 2020

Developed plans for audience data collection and consolidation. Implemented AI-driven performance tool Shopalyst. Developed and deployed models to increase visibility on Search and drove sales and e-commerce performance across brands.

Management Trainee at Various Clients (Sanofi, Shell, HBL, Alkaram, TCF)

September 1, 2018 - March 1, 2019

Mapped annual media strategies for multiple clients. Assisted in developing media plans, executions and reporting. Evaluated campaigns and recommended optimization strategies. Optimized online marketing campaigns for better visibility and ROI. Managed budgeting and billing for designated categories.