I am a brand builder turned technology entrepreneur with 17+ years of hands-on strategy and brand management experience across global multinationals like Procter & Gamble. I currently lead Business & Product Development as Partner and Director for Europe & Middle East at WeCrunch FZC, growing the company from zero to a successful technology solutions provider for international clientele. I thrive at the intersection of strategy, marketing, product development, innovation, and leadership. I combine data-driven insight with gut feel to craft customer-centric solutions, and I’m comfortable navigating uncertainty to bring ambitious ideas to profitable life. Although I don’t code, I have a proven track record of building iconic consumer brands and high-end B2B tech products, with a philosophy of complete ownership and nurturing high-performing teams.

Adeel Umar Farooqui

I am a brand builder turned technology entrepreneur with 17+ years of hands-on strategy and brand management experience across global multinationals like Procter & Gamble. I currently lead Business & Product Development as Partner and Director for Europe & Middle East at WeCrunch FZC, growing the company from zero to a successful technology solutions provider for international clientele. I thrive at the intersection of strategy, marketing, product development, innovation, and leadership. I combine data-driven insight with gut feel to craft customer-centric solutions, and I’m comfortable navigating uncertainty to bring ambitious ideas to profitable life. Although I don’t code, I have a proven track record of building iconic consumer brands and high-end B2B tech products, with a philosophy of complete ownership and nurturing high-performing teams.

Available to hire

I am a brand builder turned technology entrepreneur with 17+ years of hands-on strategy and brand management experience across global multinationals like Procter & Gamble. I currently lead Business & Product Development as Partner and Director for Europe & Middle East at WeCrunch FZC, growing the company from zero to a successful technology solutions provider for international clientele.

I thrive at the intersection of strategy, marketing, product development, innovation, and leadership. I combine data-driven insight with gut feel to craft customer-centric solutions, and I’m comfortable navigating uncertainty to bring ambitious ideas to profitable life. Although I don’t code, I have a proven track record of building iconic consumer brands and high-end B2B tech products, with a philosophy of complete ownership and nurturing high-performing teams.

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Language

English
Fluent
Urdu
Fluent
French
Intermediate

Work Experience

Partner & Director – Europe & Middle East at WeCrunch FZC
April 1, 2017 - Present
Lead Business & Product Development at WeCrunch from zero to a successful established Technology Company serving solutions for multiple international and global organizations.
Marketing Director – Middle East & North Africa at Marico Ltd
January 1, 2013 - December 31, 2017
Leading emerging multinational from India, $4.1 Billion Market Cap. Crafted MENA 2020 blueprint, expanded into UAE, Saudi, North Africa, Egypt, Morocco, Tunisia and Pakistan; established regional businesses and achieved significant growth. Responsible for leading the turnaround plan, strategy and all marketing activities; built a future-ready marketing organization.
Businesses Director – Hair & Color, Middle East & Africa (MEA) at Procter & Gamble (P&G)
January 1, 2009 - December 31, 2013
Managed volume and profit while leading marketing, communication & product innovation for MEA.
Category Director – Tide & Bonux Detergents, Middle East and Africa (MEA) at Procter & Gamble (P&G)
January 1, 2006 - December 31, 2009
Delivered market share and profit, led upstream innovation, established and rolled out assets and regional advertising.
Brand Manager – Haircare, Pakistan at Procter & Gamble (P&G)
January 1, 2004 - December 31, 2006
Led brand strategy and execution for Haircare in Pakistan.
Assistant Brand Manager – Head & Shoulders, Pakistan at Procter & Gamble (P&G)
January 1, 2001 - December 31, 2004
Assisted in brand management and execution for Head & Shoulders in Pakistan.

Education

Master of Business Administration at Lahore University of Management Sciences, Pakistan
January 11, 2030 - December 2, 2025

Qualifications

Procter & Gamble Training
January 11, 2030 - December 2, 2025
ABM College, Marketing Communications
January 11, 2030 - December 2, 2025
Businesses Manager College
January 11, 2030 - December 2, 2025
Creative Thinking and Problem Solving
January 11, 2030 - December 2, 2025
Inspirational Leader
January 11, 2030 - December 2, 2025
Advertising That Sells
January 11, 2030 - December 2, 2025
People Supporting People
January 11, 2030 - December 2, 2025
Corporate Athlete
January 11, 2030 - December 2, 2025

Industry Experience

Consumer Goods, Software & Internet, Professional Services, Media & Entertainment