Led growth marketing for a B2B SaaS solutions provider; built and scaled a data-driven pipeline engine combining SEO, SEM, GEO/AEO, and paid social; reduced hypothesis-to-decision cycle by 35%; engaged 5k product waitlist users and 2k paid; managed leading SEO roadmap and technical implementations; integrated channel-driven initiatives into GTM strategy; executed growth experiments and established baseline marketing & product analytics for rapid decision-making.

Growth Marketing Manager at AlpiType

October 1, 2024 - November 1, 2025

Full ownership of acquisition channels: paid search (Google Ads), paid social (LinkedIn), SEO, GEO/AEO. Designed technical SEO roadmap with internal and external specialists. Collaborated with RevOps on campaign diagnostics, attribution, and ROI reporting. Led email marketing and automated nurture flows. Created content (ads, landing pages) and A/B testing for conversion optimization. Mentored a small team on growth marketing best practices.

Marketing Specialist at Svitsoft

April 1, 2017 - March 1, 2020

Increased pipeline by 32% through multi-channel programs and automation; launched data-backed campaigns integrated with RevOps and sales enablement; managed community & partner marketing channels to extend mid-funnel reach; crafted ads and landing pages with ROI focus; built analytics dashboards and reported on CPL, CTR, and pipeline metrics.

Head of Growth Marketing at Limestone Digital

June 1, 2020 - October 31, 2024

Led the growth function by building a data-driven pipeline generation engine that combined SEO, SEM, GEO/AEO, and paid social to achieve +41% revenue growth. Implemented AI-powered workflows (ChatGPT, Zapier automations) to optimize campaign execution and content production, increasing team output by 35% without headcount growth. Established lead handoff and nurturing processes; launched a 'Dark Funnel' strategy leveraging G2, Reddit, and community platforms to capture mid-funnel intent. Collaborated with Product and Sales to integrate channel-driven pipeline initiatives into GTM. Executed growth experiments (A/B tests, messaging, landing pages, funnels) to validate hypotheses and identify high-impact opportunities. Set up foundational marketing and product analytics (events, dashboards, reporting) accelerating decision-making. Led SEO road map development and technical implementation to support scalability and product viability. Tools used: HubSpot, Salesloft, Google Ads, GA4, Ahrefs,

Marketing Specialist at Svitsoft (Digital Marketing & SaaS Agency)

April 1, 2017 - March 31, 2020

Increased pipeline by 32% through multi-channel programs and automation; integrated campaigns with RevOps and sales enablement. Managed community & partner marketing to extend mid-funnel reach. Executed SEM, Paid Social, and SEO with ROI focus. Developed A/B-tested ad creatives and landing pages to maximize conversions; built analytics dashboards and reported CPL, CTR, and pipeline metrics.