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A driven and dynamic visionary with extensive industry knowledge and proven success in product creation and merchandising, business development, product management and commercialization. Highly skilled in identifying opportunities to maximize revenue. Driven and strategic with a proven history of superior market penetration and product launch. Comfortable working in a fast-paced, deadline-driven environment, managing multiple priorities to achieve company revenue goals.…A driven and dynamic visionary with extensive industry knowledge and proven success in product creation and merchandising, business development, product management and commercialization. Highly skilled in identifying opportunities to maximize revenue. Driven and strategic with a proven history of superior market penetration and product launch. Comfortable working in a fast-paced, deadline-driven environment, managing multiple priorities to achieve company revenue goals.

Simon Yee

Designer, Brand Designer, Product Designer, +2

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A driven and dynamic visionary with extensive industry knowledge and proven success in product creation and merchandising, business development, product management and commercialization. Highly skilled in identifying opportunities to maximize revenue. Driven and strategic with a proven history of superior market penetration and product launch. Comfortable working in a fast-paced, deadline-driven environment, managing multiple priorities to achieve company revenue goals.…A driven and dynamic visionary with extensive industry knowledge and proven success in product creation and merchandising, business development, product management and commercialization. Highly skilled in identifying opportunities to maximize revenue. Driven and strategic with a proven history of superior market penetration and product launch. Comfortable working in a fast-paced, deadline-driven environment, managing multiple priorities to achieve company revenue goals.

Available to hire

A driven and dynamic visionary with extensive industry knowledge and proven success in product creation and merchandising, business development, product management and commercialization. Highly skilled in identifying opportunities to maximize revenue. Driven and strategic with a proven history of superior market penetration and product launch. Comfortable working in a fast-paced, deadline-driven environment, managing multiple priorities to achieve company revenue goals.

Skills

Branding

Experience Level

Branding

Expert

Language

English

Fluent

Work Experience

Head of Product at Kappa Canada / Cintex International Ltd.

September 20, 2014 - May 20, 2024

Led end-to-end product strategy for Kappa Canada/Cintex International, including lifecycle management, category development, and cross-functional leadership across design, sourcing, and manufacturing. Drove revenue growth by relaunching the Kappa brand positioning for NA markets, building omnichannel go-to-market plans, and optimizing SKU mix based on consumer insights. Owned collaborative processes with internal teams and external partners to deliver apparel and accessory lines on time and within margin targets, while maintaining brand consistency and regional relevance.

Marketplace Transform Merchant at Nike Canada Corporation

January 20, 2010 - February 20, 2013

Led marketplace transformation merchandising for Nike Canada, developing seasonal assortments and aligning with NA brand strategy. Created seasonal assortments and buy plans, forecasted factory capacity, and coordinated with cross-functional teams to ensure on-time product delivery. Negotiated with vendors, supported go-to-market styling and packaging, and implemented new product development processes to streamline forecasting and response to market trends.

Apparel Merchandising Manager at Nike Canada Corporation

August 20, 2000 - January 20, 2010

Directed the end-to-end merchandising process for domestically produced Nike apparel, building seasonal assortments, negotiating with suppliers, and maintaining the product mix to reflect brand narratives. Ensured alignment with regional demand, quality standards, and production timelines, while supporting testing, sampling and production planning.

Freelance Consultant at Toronto Technical Design

August 20, 2024 - Present

Providing design and technical knowledge for various apparel categories, ensuring clarity around garment specifications, construction guidelines, and technical information for production. Creating and maintaining detailed tech flats, sketches, and design sheets in Illustrator, highlighting construction details, measurements, patterns and materials. Participating in product development meetings to convey new design concepts and updates, and supporting quality control checks on pre-production samples to ensure compliance with design standards and regulatory requirements.