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I’m a digital marketing professional with proven experience driving social media, email, and content campaigns. I’m skilled at creating engaging digital content and optimizing performance through analytics, using marketing automation and CRM tools to strengthen audience engagement and deliver measurable results. I’ve led cross-functional teams across brand campaigns and content strategy, focusing on brand consistency across platforms and delivering monthly performance reports and stakeholder updates to drive growth and ROI.…I’m a digital marketing professional with proven experience driving social media, email, and content campaigns. I’m skilled at creating engaging digital content and optimizing performance through analytics, using marketing automation and CRM tools to strengthen audience engagement and deliver measurable results. I’ve led cross-functional teams across brand campaigns and content strategy, focusing on brand consistency across platforms and delivering monthly performance reports and stakeholder updates to drive growth and ROI.

Richele Echols

Social Media Manager, Content Creator, Content Strategist, +3

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I’m a digital marketing professional with proven experience driving social media, email, and content campaigns. I’m skilled at creating engaging digital content and optimizing performance through analytics, using marketing automation and CRM tools to strengthen audience engagement and deliver measurable results. I’ve led cross-functional teams across brand campaigns and content strategy, focusing on brand consistency across platforms and delivering monthly performance reports and stakeholder updates to drive growth and ROI.…I’m a digital marketing professional with proven experience driving social media, email, and content campaigns. I’m skilled at creating engaging digital content and optimizing performance through analytics, using marketing automation and CRM tools to strengthen audience engagement and deliver measurable results. I’ve led cross-functional teams across brand campaigns and content strategy, focusing on brand consistency across platforms and delivering monthly performance reports and stakeholder updates to drive growth and ROI.

Available to hire

I’m a digital marketing professional with proven experience driving social media, email, and content campaigns. I’m skilled at creating engaging digital content and optimizing performance through analytics, using marketing automation and CRM tools to strengthen audience engagement and deliver measurable results.

I’ve led cross-functional teams across brand campaigns and content strategy, focusing on brand consistency across platforms and delivering monthly performance reports and stakeholder updates to drive growth and ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Contractor at Safe & Together Institute (Remote)

May 1, 2025 - Present

Develop and manage a comprehensive monthly social media and email marketing calendar with key campaigns and content themes. Create, schedule, and analyze multi-platform content (LinkedIn, Facebook, Bluesky, Instagram). Produce new newsletters and segmented email campaigns aligned with brand tone. Design social graphics and animations tailored to platform audiences. Deliver monthly performance reports and quarterly strategic reviews. Engage audiences by managing comments and messages to strengthen brand presence.

Marketing Coordinator at Fear Free Pets LLC (Remote)

September 1, 2021 - April 1, 2023

Create daily social media content and encourage active community engagement. Developed segmented email campaigns to maintain consistent brand storytelling. Produce monthly analytics reports to guide strategy and improve performance. A/B tested and refined email subject lines and send times to maximize engagement.

Social Media Manager at The Culinary Masterpiece (Remote)

June 1, 2021 - January 1, 2022

Managed daily social content and brand voice across Instagram and Facebook. Delivered monthly performance summaries and quarterly insights. Designed and sent promotional emails with performance tracking for optimization.

Development Manager at Mental Health America of NW Indiana

June 1, 2019 - September 1, 2021

Directed all marketing initiatives: social, email, website, design, and print. Maintained CRM reporting to strengthen donor engagement and outreach. Led fundraising events and donor communications to build community relationships.

Marketing Team Coordinator at Center Bank

November 1, 2015 - June 1, 2019

Supported social media, email, website, and event marketing projects. Served as project manager for a bank-wide referral program and expense reporting. Shadowed all marketing roles to enhance team collaboration and skill development.

Digital Marketing Contractor at Safe & Together Institute

May 1, 2025 - Present

Develop and manage a comprehensive monthly social media and email marketing calendar with key campaigns and content themes. Create, schedule, and analyze multi-platform content (LinkedIn, Facebook, Bluesky, Instagram). Produce newsletters and segmented email campaigns aligned with brand voice. Design social graphics and animations for platform audiences. Deliver monthly performance reports and quarterly strategic reviews. Engage audiences by managing comments and messages to strengthen brand presence.

Career Pause

May 1, 2023 - May 1, 2025

Took a family-focused career pause to raise my daughter while managing personal social media accounts, creating digital content, and collaborating with brands to generate engagement and income.

Marketing Coordinator at Fear Free Pets LLC

September 1, 2021 - April 1, 2023

Created daily social media content and fostered active community engagement. Developed segmented email campaigns to maintain consistent brand storytelling. Produced monthly analytics reports to guide strategy and improve performance. Tested and refined email subject lines and send times to maximize engagement.

Social Media Manager at The Culinary Masterpiece

June 1, 2021 - January 1, 2022

Marketing Team Coordinator at Centier Bank

November 1, 2015 - June 1, 2019