Directly entrusted by the CEO to handle group-level strategic tasks, driving business development, negotiating high-stakes collaborations (including MOUs and contracts), and expanding corporate objectives across diverse industries. Led end-to-end planning and execution of major corporate projects, coordinating 20+ vendors and internal teams to deliver on budget and timelines. Spearheaded AI-and-human-technology integration across assets, guiding digital transformation projects from concept to implementation. Directed multi-channel, event-driven initiatives to achieve immediate revenue targets and boost brand visibility. Led development of new corporate websites aligned with business goals and optimized for customer acquisition and experience. Engaged with external entities for strategic partnerships; drafted contracts and led next steps; organized press events.

Senior Digital Marketing Executive

December 1, 2021 - January 1, 2024

Led brand repositioning and market expansion strategies for hotel and property sectors; drafted and executed customer loyalty programs for FMCG and theme parks; spearheaded brand positioning and launch of lead-generation campaigns increasing inquiries and conversions for properties; managed marketing communications, including press and media relations; developed annual and long-term strategic marketing roadmaps; leveraged customer insights and data to guide marketing strategies and secure stakeholder buy-in; provided strategic advisory on multi-million-dollar digital investment portfolios and ROI optimization; conducted ongoing performance analytics and resource allocation optimization.