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Hi, I’m Anne Chandler Young, a Dallas-based marketing leader with an MBA in Strategy & Entrepreneurship from SMU. I have six years of experience specializing in digital strategy, brand storytelling, and audience growth. I specialize in building national brand identities, scaling digital marketing programs, and turning data into actionable growth across sports, entertainment, and consumer brands. I’ve led creative partner campaigns with brands such as RTIC Outdoors, Kappa Sportswear, Vitacost, Olli Salumeria, Globant, and Beard Guyz, partnering across internal teams and agencies to bring ideas to life.…Hi, I’m Anne Chandler Young, a Dallas-based marketing leader with an MBA in Strategy & Entrepreneurship from SMU. I have six years of experience specializing in digital strategy, brand storytelling, and audience growth. I specialize in building national brand identities, scaling digital marketing programs, and turning data into actionable growth across sports, entertainment, and consumer brands. I’ve led creative partner campaigns with brands such as RTIC Outdoors, Kappa Sportswear, Vitacost, Olli Salumeria, Globant, and Beard Guyz, partnering across internal teams and agencies to bring ideas to life.

Anne Chandler Young

Marketing Strategist, Brand Strategist, Digital Marketer, +2

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Hi, I’m Anne Chandler Young, a Dallas-based marketing leader with an MBA in Strategy & Entrepreneurship from SMU. I have six years of experience specializing in digital strategy, brand storytelling, and audience growth. I specialize in building national brand identities, scaling digital marketing programs, and turning data into actionable growth across sports, entertainment, and consumer brands. I’ve led creative partner campaigns with brands such as RTIC Outdoors, Kappa Sportswear, Vitacost, Olli Salumeria, Globant, and Beard Guyz, partnering across internal teams and agencies to bring ideas to life.…Hi, I’m Anne Chandler Young, a Dallas-based marketing leader with an MBA in Strategy & Entrepreneurship from SMU. I have six years of experience specializing in digital strategy, brand storytelling, and audience growth. I specialize in building national brand identities, scaling digital marketing programs, and turning data into actionable growth across sports, entertainment, and consumer brands. I’ve led creative partner campaigns with brands such as RTIC Outdoors, Kappa Sportswear, Vitacost, Olli Salumeria, Globant, and Beard Guyz, partnering across internal teams and agencies to bring ideas to life.

Available to hire

Hi, I’m Anne Chandler Young, a Dallas-based marketing leader with an MBA in Strategy & Entrepreneurship from SMU. I have six years of experience specializing in digital strategy, brand storytelling, and audience growth. I specialize in building national brand identities, scaling digital marketing programs, and turning data into actionable growth across sports, entertainment, and consumer brands.

I’ve led creative partner campaigns with brands such as RTIC Outdoors, Kappa Sportswear, Vitacost, Olli Salumeria, Globant, and Beard Guyz, partnering across internal teams and agencies to bring ideas to life.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Senior Digital Marketing Manager, Marketing Lead at Major League Rugby

January 1, 2024 - Present

Owned the league’s brand identity and marketing strategy; oversaw campaign planning, content production, and real-time publishing across broadcast, partner, and team touchpoints. Delivered a complete brand guidelines suite and internal standards that defined the league’s national brand, aligning tone and visuals across every platform. Led a 6-person creative team and agency partner, delivering 100+ assets per week. Drove 15% YoY audience growth across league + team accounts (929K to 1.07M). For @USMLR channels, a 10% audience growth YoY (292K to 323K), +48.2% increase in video views; +21.2% growth in impressions, and +4% in engagements. Managed content and social budget, optimizing spend to drive brand awareness campaigns and sponsor activations. Oversaw the build of MLR’s new website, app, and analytics dashboards in partnership with Globant. Designed and executed influencer strategy, activating six creators to amplify championship campaigns, driving ticket sales, and in-venue s

Content Marketing Manager at Major League Rugby

September 1, 2022 - January 1, 2024

Defined and scaled MLR’s digital brand voice, serving as the real-time voice of the league across all social channels. Directed digital strategy for the company’s OTT platform during its transition to a paid subscription model, driving +55% YoY increase in all subscriptions (271K) and +38% increase in hours watched. Drove 25% YoY audience growth across league + team accounts (741K to 929K), 13% growth for @USMLR (226K to 255K). Optimized email strategy delivering 28.6% open rate, increasing click rate by 97%, and reducing unsubscribes by 57% through segmentation and content testing. Led annual Mental Health Awareness campaign with LooseHeadz and Onrise, resulting in +29% impressions, +55% engagements, +36% engagement rate per impression YoY. Managed and scaled creative operations team (editors, clippers, journalists), covering 90+ live matches per season. Promoted after 10 months for building a scalable content infrastructure.

Marketing Coordinator at TAG Industrial, Marcus & Millichap

July 1, 2021 - September 1, 2022

Executed marketing content across formats (web, proposals, social, SEO blogs, video scripts), 15+ projects per week. Set company social media goals, and report progress quarterly to leadership using social media management software. Managed website and company social media, resulting in a 35% increase in engagement on LinkedIn MoM.

Lead Copywriter, Marketing Team at IDLife Corporate

July 1, 2019 - August 1, 2020

Health and Wellness brand with over 350 employees, focused on providing personalized nutrition products. Developed creative copy for all marketing campaigns, including concept design, proofreading, and editing of press releases, training video scripts, direct mail, ghost writing, event communications, sales support, packaging, social media, and internal communications; averaged 10 projects per week delivered on time under deadline pressure. Revamped social channels, gaining 10K+ Instagram followers, resulting in increased customer enrollment by 1000 members.