Anne Chandler Young

Lead all brand, digital, and go-to-market strategy for MLR, spearheading Sunday Night Rugby on ESPN, the league's first national primetime broadcast, driving +85% YoY ESPN2 viewership and +27% YoY ESPN+ viewership. Commissioned the league's first Fan Engagement Strategy, persona mapping, creator ecosystem design, and first-party data capture, driving 63–81% non-follower reach on top-performing content. Drove league-record content efficiency on Instagram, +94% impressions per post and +172% video views per post YoY, grew engagement across TikTok (+290%) and YouTube (+506%); video views nearly doubled (+99.4%), engagements +15.8%. Served as executive lead for OS Studios, directing brand strategy and co-production priorities across the league's flagship broadcast slate. Contributed to league-wide +23% increase in gate receipts per game and ticket sales growth across 6 teams (+23% YoY), while overseeing $300K+ in agency, content production, and paid media budgets and presenting monthly t

Directed creative development and production of 100+ marketing assets per week, leading a team of two direct reports and managing relationships with PR and creative agency partners; oversaw briefing, approvals, and performance reporting for 10+ corporate brand partners from concept through execution. Defined and executed platform-native audience growth strategy across Instagram, TikTok, X, YouTube, and Facebook, growing combined league and team audience from 929K to 1.07M (+15% YoY) and driving 14M+ video views (+80% YoY). Led content and strategy for full website and mobile app rebuild (with Globant), delivering +49% YoY growth in active users, +42% views, and +41% sessions post-launch; brand guideline system adopted across 11 markets.

Owned the league’s brand identity and marketing strategy; oversaw campaign planning, content production, and real-time publishing across broadcast, partner, and team touchpoints. Delivered a complete brand guidelines suite and internal standards that defined the league’s national brand, aligning tone and visuals across every platform. Led a 6-person creative team and agency partner, delivering 100+ assets per week. Drove 15% YoY audience growth across league + team accounts (929K to 1.07M). For @USMLR channels, a 10% audience growth YoY (292K to 323K), +48.2% increase in video views; +21.2% growth in impressions, and +4% in engagements. Managed content and social budget, optimizing spend to drive brand awareness campaigns and sponsor activations. Oversaw the build of MLR’s new website, app, and analytics dashboards in partnership with Globant. Designed and executed influencer strategy, activating six creators to amplify championship campaigns, driving ticket sales, and in-venue s