I am Jyoti Srivastava, a human resources professional with an MBA in HR and 4+ years of hands-on experience across recruitment, onboarding, payroll support, and employee relations in manufacturing and retail settings. I have contributed to end-to-end HR processes, campus recruitment, induction programs, and welfare initiatives in fast-paced environments. I thrive on building positive workplace culture and driving organizational effectiveness through effective people management. I am seeking new challenges where I can leverage my experience in recruitment, HR operations, and employee development to contribute to a dynamic organization and continue growing as an HR professional.

Jyoti Srivastava

I am Jyoti Srivastava, a human resources professional with an MBA in HR and 4+ years of hands-on experience across recruitment, onboarding, payroll support, and employee relations in manufacturing and retail settings. I have contributed to end-to-end HR processes, campus recruitment, induction programs, and welfare initiatives in fast-paced environments. I thrive on building positive workplace culture and driving organizational effectiveness through effective people management. I am seeking new challenges where I can leverage my experience in recruitment, HR operations, and employee development to contribute to a dynamic organization and continue growing as an HR professional.

Available to hire

I am Jyoti Srivastava, a human resources professional with an MBA in HR and 4+ years of hands-on experience across recruitment, onboarding, payroll support, and employee relations in manufacturing and retail settings. I have contributed to end-to-end HR processes, campus recruitment, induction programs, and welfare initiatives in fast-paced environments. I thrive on building positive workplace culture and driving organizational effectiveness through effective people management.

I am seeking new challenges where I can leverage my experience in recruitment, HR operations, and employee development to contribute to a dynamic organization and continue growing as an HR professional.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Hindi
Advanced

Work Experience

Senior Social Performance Executive at GroupM Singapore
February 1, 2021 - Present
Collaborated with global teams across regions, managed multi-channel campaigns across META, Twitter, LinkedIn, and TikTok, ensuring platform-specific best practices. Designed and executed media plans based on defined KPIs and campaign objectives. Built and maintained clients’ social media presence, driving engagement and brand visibility. Monitored and reported campaign performance, analyzing results against ROI and KPI benchmarks. Led experimentation initiatives, including conversion tests and Brand Lift Studies (BLS). Participated in Quarterly Business Reviews (QBRs), monthly reporting, and annual planning. Led offshore teams, cascading briefs and guiding media planning and execution. Established processes including QA checks, pacing trackers, and reporting cadences. Developed SLAs to ensure timely, high-quality task delivery. Managed billing and invoicing with the finance team.
Web Marketing Executive at Eversafe Academy Pte. Ltd. (Singapore)
March 1, 2018 - May 1, 2019
Planned and optimized SEM campaigns to meet CPA and ROAS goals. Developed digital marketing plans and executed campaigns across SEO, SEM, META, email, and SMS marketing. Created compelling ad copies and keywords for SEM campaigns. Monitored campaign performance and delivered actionable insights. Recommended website improvements to enhance SEO rankings. Designed visuals for META, Twitter, and LinkedIn to support product promotions.
Senior Social Performance Executive, Regional at GroupM Singapore
February 1, 2021 - Present
Led regional social performance initiatives, collaborating with global teams across regions to navigate media dynamics of multiple countries. Managed multi-channel campaigns on META, Twitter, LinkedIn, and TikTok, applying platform-specific best practices. Designed media plans aligned with KPIs and campaign objectives, built and maintained clients' social presence to boost engagement and brand visibility. Monitored campaign performance, reporting ROI and KPI results; led experimentation including conversion tests and Brand Lift Studies. Participated in QBRs and planning cycles; managed offshore teams, cascading briefs and guiding media planning and execution. Established QA checks, pacing trackers, reporting cadences, and SLAs for timely delivery; handled billing with finance.
SEO Executive at PCL Technologies
November 1, 2015 - June 1, 2017
Off-page / Link Building
Senior SEO Executive at Digital Indya
January 1, 2018 - November 1, 2018
Off-page / Link Building; On-page SEO
Senior SEO Executive at Celtic Lab
March 1, 2019 - June 1, 2019
Off-page / Link Building; On-page SEO
SEO Analyst at Fatweb Limited
September 1, 2019 - March 1, 2020
Managed multiple NZ-based SEO projects with improved keyword rankings and visibility. Ensured consistent social media activity across Facebook, Twitter & Pinterest. Executed On-Page & Off-Page strategies. Delivered insightful monthly SEO performance reports.
SEO Manager at GroupM Media India Pvt Ltd
March 1, 2022 - June 1, 2025
Responsible for the overall growth in organic traffic and ranking. Worked on Google Analytics dashboards, custom reports, and data insights. Site structure optimization (UI/UX, SEO-friendly URLs); technical analysis and optimization; improving ROI. Optimized GMB listings to boost local search visibility and engagement.
Senior Social Performance Executive | Regional at GroupM Singapore
February 1, 2021 - Present
Collaborated with global teams across regions, gaining exposure to media dynamics of various countries. Managed multi-channel campaigns across META, Twitter, LinkedIn, and TikTok, ensuring platform-specific best practices. Designed and executed media plans based on defined KPIs and campaign objectives. Built and maintained clients’ social media presence, driving engagement and brand visibility. Monitored and reported campaign performance, analyzing results against ROI and KPI benchmarks. Led experimentation initiatives, including conversion tests and Brand Lift Studies (BLS). Participated in Quarterly Business Reviews (QBRs), monthly reporting, and annual planning. Led offshore teams, cascading briefs and guiding media planning and execution. Established processes including QA checks, pacing trackers, and reporting cadences. Developed SLAs to ensure timely, high-quality task delivery. Managed billing and invoicing with the finance team.
Executive- HR at DENSO Haryana Pvt. Ltd.
June 1, 2013 - March 31, 2015
Handled end-to-end recruitment including campus placements, screening and shortlisting, first-round interviews for junior to mid-level roles, referral programs, salary benchmarking, and preparation of employment offers, appointment letters, and experience letters. Managed joining formalities, maintained employee records (Fluous software), conducted inductions, probation evaluations, and confirmations. Supported employee relations and welfare activities, including open forums and Employee Development Sessions (SIDO) twice yearly.
Executive- HR & Admin at Fuji Kura Kasei Coating India Pvt. Ltd.
October 1, 2012 - June 30, 2013
Managed recruitment processes, shortlisting, interview scheduling, and first-round interviews for mid-to-senior level roles. Coordinated referrals, prepared offers and letters, maintained employee records, and conducted inductions. Supported compensation and statutory benefits, generated monthly attendance reports for payroll, and handled ESIC form processing with consultants. Facilitated employee benefits schemes (medical and life insurance) and maintained HR relations, welfare activities, and open forums.
Co-coordinator- HR, ADMIN & OPERATIONS at Shoppers Stop Ltd
February 1, 2010 - October 31, 2012
Drove HR MIS and Sales MIS reporting, generated monthly/weekly reports, and updated Infozone. Developed JDs in coordination with department heads, led manpower budgeting and recruitment planning, and managed end-to-end recruitment including campus hiring. Maintained employee records, worked with PeopleSoft and other HR software, handled payroll-related attendance and salary inputs, and ensured ESIC/PF compliance. Coordinated employee benefits (group medical and life insurance) and organized welfare initiatives, open forums, and development sessions.

Education

MBA at Meerut University
January 11, 2030 - December 3, 2025
MBA at Meerut University
January 11, 2030 - December 3, 2025
MBA at Meerut University
January 11, 2030 - December 17, 2025
Bachelor of computer at Bansi College of Education, Kanpur, Uttar Pradesh
January 11, 2030 - February 6, 2026
MBA at Meerut University
January 11, 2030 - February 6, 2026
MBA at Meerut University
January 11, 2030 - February 6, 2026
Post Graduate Diploma in Human Resource Management at Swami Vivekanand Subharti University, Meerut
January 1, 2009 - January 1, 2011
Graduation in Arts at Kanpur University
January 11, 2030 - January 1, 2008
Senior Secondary at UP Board
January 11, 2030 - January 1, 2005
Matriculation at UP Board
January 11, 2030 - January 1, 2003

Qualifications

Google AdWords Certified
January 11, 2030 - December 3, 2025
META Blueprint Certification
January 11, 2030 - December 3, 2025
TikTok Certification
January 11, 2030 - December 3, 2025
Twitter Certification
January 11, 2030 - December 3, 2025
Reddit Certification
January 11, 2030 - December 3, 2025
Google AdWords Certified
January 11, 2030 - December 3, 2025
META Blueprint Certification
January 11, 2030 - December 3, 2025
TikTok Certification
January 11, 2030 - December 3, 2025
Twitter Certification
January 11, 2030 - December 3, 2025
REDDIT CERTIFICATION
January 11, 2030 - December 3, 2025
Google AdWords Certified
January 11, 2030 - December 17, 2025
META Blueprint
January 11, 2030 - December 17, 2025
TikTok Certification
January 11, 2030 - December 17, 2025
Twitter Certification
January 11, 2030 - December 17, 2025
Google Analytics Certified Professional
January 11, 2030 - February 6, 2026
Google My Business Certification
January 11, 2030 - February 6, 2026
Google AdWords Certification
January 11, 2030 - February 6, 2026
META Blueprint Certification
January 11, 2030 - February 6, 2026
TikTok Certification
January 11, 2030 - February 6, 2026
Twitter Certification
January 11, 2030 - February 6, 2026
REDDIT Certification
January 11, 2030 - February 6, 2026
Google AdWords Certified
January 11, 2030 - February 6, 2026
META Blueprint Certification
January 11, 2030 - February 6, 2026
TikTok Certification
January 11, 2030 - February 6, 2026
Twitter Certification
January 11, 2030 - February 6, 2026
REDDIT CERTIFICATION
January 11, 2030 - February 6, 2026
Post Graduate Diploma in Human Resource Management
January 1, 2009 - January 1, 2011
MS Office
January 11, 2030 - February 21, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Manufacturing, Retail