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Hi, I’m Ong Chia Jun. I’m a results-driven digital marketer with over 2 years of experience in growth and lifecycle marketing, managing SGD 400,000+ in advertising spend across Google, YouTube, Meta, TikTok Ads, and Xiaohongshu. I excel in end-to-end campaign execution, CRM and marketing automation, customer segmentation, and analytics to drive acquisition, retention, and ROI. I can integrate offline and online marketing, optimize GTM strategies, and deliver measurable business growth. I’m highly adaptable, with startup experience and a passion for fintech and digital innovation.…Hi, I’m Ong Chia Jun. I’m a results-driven digital marketer with over 2 years of experience in growth and lifecycle marketing, managing SGD 400,000+ in advertising spend across Google, YouTube, Meta, TikTok Ads, and Xiaohongshu. I excel in end-to-end campaign execution, CRM and marketing automation, customer segmentation, and analytics to drive acquisition, retention, and ROI. I can integrate offline and online marketing, optimize GTM strategies, and deliver measurable business growth. I’m highly adaptable, with startup experience and a passion for fintech and digital innovation.

Ong Chia Jun

Digital Marketer, Growth Marketer, Content Creator, +2

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Hi, I’m Ong Chia Jun. I’m a results-driven digital marketer with over 2 years of experience in growth and lifecycle marketing, managing SGD 400,000+ in advertising spend across Google, YouTube, Meta, TikTok Ads, and Xiaohongshu. I excel in end-to-end campaign execution, CRM and marketing automation, customer segmentation, and analytics to drive acquisition, retention, and ROI. I can integrate offline and online marketing, optimize GTM strategies, and deliver measurable business growth. I’m highly adaptable, with startup experience and a passion for fintech and digital innovation.…Hi, I’m Ong Chia Jun. I’m a results-driven digital marketer with over 2 years of experience in growth and lifecycle marketing, managing SGD 400,000+ in advertising spend across Google, YouTube, Meta, TikTok Ads, and Xiaohongshu. I excel in end-to-end campaign execution, CRM and marketing automation, customer segmentation, and analytics to drive acquisition, retention, and ROI. I can integrate offline and online marketing, optimize GTM strategies, and deliver measurable business growth. I’m highly adaptable, with startup experience and a passion for fintech and digital innovation.

Available to hire

Hi, I’m Ong Chia Jun. I’m a results-driven digital marketer with over 2 years of experience in growth and lifecycle marketing, managing SGD 400,000+ in advertising spend across Google, YouTube, Meta, TikTok Ads, and Xiaohongshu. I excel in end-to-end campaign execution, CRM and marketing automation, customer segmentation, and analytics to drive acquisition, retention, and ROI. I can integrate offline and online marketing, optimize GTM strategies, and deliver measurable business growth. I’m highly adaptable, with startup experience and a passion for fintech and digital innovation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Malay

Intermediate

Chinese

Advanced

Work Experience

Digital Marketing Executive at WecoFa Digital Marketing Agency Pte Ltd

January 1, 2024 - Present

Led digital marketing campaigns across Google SEM, Demand Gen, YouTube Ads, Meta Ads Manager, and TikTok Ads; managed budgets up to SGD 35K per month per client with consistent ROAS of 4x–50x. Designed and executed GTM strategies, integrating offline activities with digital acquisition funnels. Directed creative strategy, competitor benchmarking, and customer segmentation to deliver high-impact ad copy, video, and collateral that boosted brand awareness and conversions. Developed lifecycle campaigns (acquisition → retention → loyalty), improving lead generation efficiency and supporting cross-sell opportunities. Implemented CRM and marketing automation workflows (GoHighLevel, Zapier), reducing manual work by 10+ hours per week while enhancing personalized communication. Measured KPIs and ROI using Google Analytics 4, Tag Manager, and Hotjar, translating insights into optimization strategies for sustained growth.

Digital Marketing Intern at FinSpark Sdn Bhd

August 1, 2023 - October 1, 2023

Supported influencer and personal branding campaigns, assisted in content marketing, event management, and evergreen content creation.

Freelance Digital Marketer & Content Creator at Self-employed

January 1, 2023 - Present

Built and grew a Xiaohongshu marketing channel (800+ followers), sharing digital marketing insights and SME entrepreneurship strategies. Delivered paid ad management, cross-border campaign planning, and sales funnel optimization for SMEs expanding from Johor to regional/international markets. Advised SMEs on landing page UI/UX, messaging, and creative positioning, increasing conversion rates and brand visibility.

Sales Consultant at Murni Pharmacy

January 1, 2018 - December 31, 2019

Developed customer relationship management and consultative selling skills in a high-trust retail environment.