Aishwarya S. Dinesh

Defined brand tone, value propositions, and positioning for the healthcare market; developed landing page copy, email sequences, and social content aligned with audience personas. Conducted SEO research (SEMrush, Ahrefs, Google Keyword Planner) to improve organic visibility and created metadata and messaging frameworks compliant with healthcare regulations in Australia. Built YouTube content strategy; implemented CRM workflows (HubSpot, Pipedrive, ActiveCampaign); supported business development with toolkit and onboarding materials. Managed WordPress website setup with lead capture integrations and privacy compliance; planned 30–60 day campaigns via Meta Ads and LinkedIn Ads. Tools: SEMrush, Ahrefs, Google Analytics, HubSpot, Pipedrive, ActiveCampaign, Zapier, Canva, WordPress, Figma, Mailchimp, YouTube.

Led digital marketing initiatives across SEO, content strategy, marketing automation, and lead generation for healthcare, fintech, and technology sectors. Built brand visibility with performance-driven campaigns and high-quality assets for sales enablement. Conducted SEO research with SEMrush, Ahrefs, and Google Keyword Planner to improve organic rankings; created metadata and messaging frameworks aligned with Australian healthcare compliance. Simplified AI-driven features into clinic-friendly messaging and developed landing pages, email sequences, and social content aligned with audience personas. Built CRM workflows and automated customer journeys (HubSpot, Pipedrive, ActiveCampaign); planned 30–60 day campaigns via Meta Ads and LinkedIn Ads. Tools used included SEMrush, Ahrefs, Google Analytics, HubSpot, Pipedrive, ActiveCampaign, Zapier, Canva, WordPress, Figma, and Mailchimp.

Handled digital sales inquiries and managed campaigns; tracked performance via Google Analytics; maintained CRM records and analyzed sales metrics; optimized customer acquisition funnels.