Anchal Salian

Communications Manager at Juniors Fashion Week, Dubai

Produced press releases, company announcements, and event brand content aligned to organizational objectives and event campaign KPIs. Managed external vendor and media relationships by coordinating briefs, approvals, and deliverables across creative and PR teams for live brand events. Planned and executed multi-channel marketing communications for events while ensuring consistent messaging and on-time delivery across platforms. Oversaw internal communications workflows and communication calendars to keep cross-functional teams aligned on event timelines and updates.

Marketing Executive at Blue Book Global

Managed multi-market content calendars and campaign timelines across LinkedIn, YouTube, and Instagram. Onboarded new clients end-to-end and acted as day-to-day point of contact, managing stakeholder communication and supporting account growth. Developed and launched two brand websites (bluebookglobal.com and masaarhub.co), independently managing the full build from structure to go-live. Used digital tools to streamline repetitive tasks and improve content production turnaround times.

Marketing Specialist at EDI Digital Innovations

Dubai-based marketing role; developed marketing collaterals and improved SEO for campaigns; conducted lead research, maintained CRM data, and supported sales outreach and lead qualification; delivered data-backed, high-impact campaigns.

Account Management Trainee at Moshi Moshi - The Communication Company

Coordinated between internal department heads, creative teams, and external partners across multiple client accounts. Supported structured client communication, status updates, and weekly/monthly performance reporting. Ensured deliverables met agreed briefs, quality standards, and timelines in a fast-paced agency environment.

Marketing Specialist at Moshi Moshi – The Communication Company

Developed brand image and social content strategy; ensured consistency across digital platforms; delivered client-focused campaigns and content.

Co-Founder at Namma Socials

Acted as the primary liaison between business owners and external creative/service vendors, translating client requirements into clear briefs. Prepared regular performance updates and reports for clients, managing timelines, approvals, and revisions across multiple ongoing projects.

Marketing Associate at Namma Socials

Manipal-based marketing role; focused on social media strategy, content planning, and client relations; contributed to brand visibility through curated content and influencer partnerships.

Marketing Associate at ButtonShift

Marketing Associate – ButtonShift; led marketing initiatives across FMCG, healthcare, automotive, and wellness sectors; created content calendars and digital campaigns, achieving growth in engagement and lead conversions.

Marketing Associate & Social Media Marketing Intern at ButtonShift & Fotoley (Buena Logica Technologies Pvt. Ltd)

Coordinated brand and marketing initiatives across internal teams and external vendors while maintaining documentation and reports for management review. Managed social media accounts and content production for multiple clients (Decathlon, SHELL, Chai Point, Savaari, and Anand Sweet House), achieving a 700% increase in followers on one account. Built influencer partnerships and conducted competitor research to refine digital and communications strategy.

Key Account Manager at ButtonShift (Buena Logical Technologies Pvt. Ltd)

Key account manager, trainee, managed key client accounts across FMCG, healthcare, automotive, and wellness sectors; developed content calendars and digital marketing campaigns; drove growth in engagement (up to 35%) and lead conversions (up to 25%); acted as main client liaison; oversaw strategy, content planning, and campaign execution from concept to delivery; collaborated with creative and media teams to produce data-backed, high-impact campaigns that strengthen brand visibility and ROI.